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Mike Mazz | Logo & Brand Designer(@madebyversa)'s profile avatar HD Profile

Mike Mazz | Logo & Brand Designer

@madebyversa

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📍 Serving the Black Hills and beyond
◗ Upscaling brands to luxury status
◗ Let’s get started👇🏽
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Over 100 years of hat making, @weatherhatcompany has been serving the greater Midwest with exquisite craftsmanship and class. From creating custom hats for Hollywood films like Flower Moon to supplying ranchers and locals alike, The Weather Hat Company is the Black Hills’ most iconic hat supplier. I am humbled to have been entrusted with refreshing the brand’s look. Working with a brand that has a legacy like this, my ultimate goal was to preserve it through familiarity. The final design upholds the long-lived character of the brand while breathing some new life into the details, which was a tough balance to find! The end result is robust, polished, and historic. If you’re ever in South Dakota, stop by Belle Fourche and get a hat or two 🤠 #westernbrand #highendbranding #desertbranding by @madebyversa
5
2 months ago
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My goodness, how long has it been since my last post!? Dare I say it’s been a couple years 👀 Anywho, I thought this trend would be the perfect reintroduction to IG 🤙🏾 For those of you who don’t know me, my name is Mike Mazz, and I run a solo creative studio called Studio Versa. I’m a brand designer and strategist based out of the Black Hills of South Dakota, and I’ve been helping curate high-end brands for over 10 years, and I absolutely love what I do🙂‍↕️ If you’re a Black Hills local, you’ve probably seen some of my incredible clients out in the wild. I am BEYOND thankful for them and am proud to help elevate these phenomenal businesses in the region!! Social media absence aside, I have been and still am taking clients, and I cannot WAIT to post more projects from the past two years!!🤘🏽🔥 Stick around, there’s so much more to come!! @logoarchive @logoarchive.now #logodesigner #luxurybranding by @madebyversa
21
5 months ago
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“Who did your logo?!” I’ve been getting this question a lot since presenting He Sapa Studio. So let’s take up space and talk about this stunning logo and branding work created by @madebyversa, aka Mike Mazz. At our first meeting, I went to him without a name but with a handful of conceptual ideas for a vision that was still unfolding. The main attributes I knew the brand needed were to be natural, traditional, and contemporary. I envisioned something with circular or labyrinth-like movement that emulated the blending of traditional wisdom and contemporary skill, all while remaining simple yet unique. A couple of days after our meeting, I tossed around some name ideas that felt aligned with these qualities. Thanks to Mike’s strategic design process of extracting information from my brain, He Sapa Studio was the name that resonated most. We collaborated on some imagery ideas online, and then it was time for him to do his thing. The week before our scheduled meeting to present what he had come up with, I doubted the labyrinth element could be done without being too busy and complicated, but something told me to trust him. He started the presentation with, “Just remember this is the first draft and we can always change whatever we need…” Nothing needed to be changed. He hit the nail on the head, and I don’t think anyone else could have done it better. Thank you so much for helping to bring life to this brand @mike_mazz . #hesapastudio #massagetherapy #yoga #brandidentity #branddesign #spearfishsd #blackhillssd #blackhillsmassage #indigenousownedbusiness #supportlocal #hifromsd taken in Spearfish, South Dakota by @madebyversa
4
2 years ago
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You’ll hear me say this time and time again: people buy from people. In the marketing world today, people don’t want to be “sold at”. They don’t really care if there’s a sale, they don’t care if you claim you’re product is “quality guaranteed” — they care about who you are and what you stand for. Yes, of course, sales and quality of product/service come into play, but they come in AFTER their initial interaction with the brand strikes a chord within them. Your audience craves community, and that community is built upon a like-mindedness. How do you build a community of those kinds of people? The ones that believe in the same values as you? It’s almost too simple - start putting your values first by using your own unique voice. What kind of brand are you? How do you start a conversation? What words are you using? Are you consistent with your message? All of these questions come together to help form your unique brand voice. By what you say, how you say it, and why you say it, you’ll start to connect with the people that matter most. Show your face and use your voice, they’re the most powerful aspects of your brand by far. Don’t be afraid of what you stand for, because there are more people willing to join you than you think. . . . #verbalbrand #brandstrategist #highendbrand #brandinspo #digitalcommunication #brandvoice #businesstoday #thepowerofwords #brandidentity #branddesigner #logodesigners #hifromsd #blackhillsbusines taken in Rapid City, South Dakota by @madebyversa
1
3 years ago
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Last Friday was my first time attending the American Advertising Awards, hosted by the American Advertising Federation (Black Hills chapter), and it was absolutely amazing!!! Companies and solo creatives from around the region submit their 2023 projects for a chance to be recognized on a local level with the chance of getting national recognition. From incredible cinematic brand videos to student created print campaigns, the top minds in the marketing and advertising industry came together to celebrate one another. I was a bit unprepared this year to submit any work myself, but I had the honor to design the event’s branding. From social media posts, table cards, to the official booklet, I had an absolute blast creating a memorable impression through design for this event. A special thanks to the entire board on the @aafblackhills team for your support and hard work to make this event happen! And a massive congratulations to my best friend and colleague, @_codywiseman and his business @_northstarproductions for receiving more than one award for his incredible video productions for local businesses here in the Black Hills. Here’s to community over competition here in South Dakota, let’s continue to push each other towards success for years to come! #aafblackhills #hifromsd #forever605 #midwestmoments #magazinedesign #printdesign by @madebyversa
7
3 years ago
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Working with many businesses over the years, brand inconsistency is one of the top struggles they seem to face. From mismatched brand identity pieces to ambiguous messaging, businesses seem to struggle to choose a path and stick to it when it comes to growing their business. 

Inconsistency can look like: 

• Using multiple fonts and colors for multi-media 
• No semblance of brand voice 
• No target audience being addressed 
• Messaging is unclear 
• Website, social media, and printed materials are not cohesive 
• Various styles of photography (or stock photos) across all channels 

I am here to tell you that YOU’RE NOT ALONE! Inconsistency in these ways is something all businesses face at some point in time for their business. 

The question is… how are you going to tackle it?

. . . #brandingtips #brandstrategist #brandidentity #brandinginspo #highendbrand #howtobrandyourbusiness taken in Rapid City, South Dakota by @madebyversa
7
3 years ago
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Are you investing JUST in good looks? As a business owner, if you think you need a new logo, brand colors, and an overall aesthetic haul, it would be wise to look even deeper.� Without a strategic (intentional) foundation, SOLELY investing in a new look is akin to building a beautiful house on a foundation of sand. You are trying to communicate with the world, and more so, your specific audience, and looking good only gets you so far. Brand strategy is the rock solid foundation, the guiding force that ensures every design decision aligns with your business goals. It’s functional, not merely aesthetic (It’s just a plus that you look good😉). This is why you’re still searching for change; even though you just hired someone for a beautiful new logo, there’s still something missing, something deeper, something that’s not aligned. To align yourself, you have to first address the internal. What’s working, what’s not, what’s really the issue. The answers will be found in an intentional approach to design, one that’s mission is to help tell your story and connect with others in the most authentic way possible. Don’t invest in just aesthetics, invest in clarity, purpose, and intention. . . . #brandstrategy #brandidentitydesign #highendbranding #luxurybranding #brandstrategist #brandingtips #businessstrategist #branddesignersofinstagram #brandinginspiration #blackhillsbusinessowner taken in Rapid City, South Dakota by @madebyversa
2
3 years ago
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A close look at the monogram for @marquisandmine , a sophisticated wedding planning and design business in Connecticut. ✨ . . . #brandstrategy #brandidentitydesign #highendbranding #luxurybranding #brandstrategist #brandingtips #businessstrategist #branddesignersofinstagram #brandinginspiration #hifromsd #blackhills #brandinginspo #fullserviceweddingplanner #fullserviceweddingplanning #weddingplanner by @madebyversa
2
3 years ago
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Are you selling or serving? We need to think beyond the transaction. Yes, you might have a phenomenal product or service, but at the end of the day, how do you make people feel? The reason you may be struggling to find your corner in the marketplace is not communicating your value properly. The first step in doing this is to switch your mindset from SELLING to SERVING. How do you serve your audience? WHAT do you serve? HOW do you serve it? For example, if you’re a permanent jewelry company, you might want to start talking about the memories you create for your customers rather than just the type of materials you use. Both are important, yes, but what is the memorable imprint you’re making on people? Humans are emotional beings, and we will remember times, places, and people more than things. Although the things can attach themselves to those memories, they’re nothing without the meaning we put behind them. I challenge you to switch your thinking. Don't just think about the product or service – start thinking about others. This is the way!! . . . #brandstrategy #brandidentitydesign #highendbranding #luxurybranding #brandstrategist #brandingtips #businessstrategist #branddesignersofinstagram #brandinginspiration #hifromsd #blackhills #brandinginspo by @madebyversa
3
3 years ago
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This past year I joined @aafblackhills and I could not be more thrilled to be a part of such an awesome organization! I even got the opportunity to design some sweet collateral for the annual American Advertising Awards (AAA) 2024! 🙏🏽🌿 The AAF Black Hills is a non-profit group that gathers local talent to help bolster the marketing community in the area. Designers, business owners, and other marketing gurus join forces to put on events, reach out to businesses in need, and educate up and coming individuals in the marketing world. The AAAs are this February and I am so excited to network and watch local talent receive much deserved rewards for their hard work in 2023!🙌🏽🔥 More to come on these designs for the event and my process✌🏽 #aafamily #designersofinstagram #brandidentitydesign #hifromsd #southdakotagram #luxurybranding taken in Rapid City, South Dakota by @madebyversa
10
3 years ago
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Afraid of change? I can relate... I’ve worked with so many business owners who have been around for a while (some 40+ years) and they are very hesitant to change their visual identity, but know it’s absolutely necessary. This is a tough place to be! I, myself, have a hard time relinquishing control of some parts of my business even though I *know* I need expert help (looking into getting a VA here soon... terrified). But as we know, change is good, especially when we’ve come to understand it’s the only option. When it comes to thinking of rebranding or simply getting a brand refresh, it’s automatically labelled as a risk... And it is. Invest in the wrong provider and you’re out money, unsatisfied with the work, and even worse, you’ve lost a lot of precious time. This is why I cannot stress enough the importance of brand strategy. It helps you get clear on who you are NOW compared to who you WERE and where you’re GOING. There’s no one-size fits all for this, which is why my brand strategy process is completely catered to you and your unique story. I’m here to channel that fear into confidence moving forward. I believe that fear is a great compass to making these tough decisions, but you don’t have to make those decisions alone.🙏🏽 Click the link in my bio to schedule a free discovery session with me if you’re getting cold feet about making some change to your business. . . . #brandstrategy #brandidentitydesign #highendbranding #hifromsd #luxurybranding #brandstrategist #brandingtips #businessstrategist #branddesignersofinstagram #brandinginspiration # by @madebyversa
1
3 years ago
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Introducing: ✨Marquis & Mine Wedding Planning & Design ✨ Kalee came to me in early 2023 with a vision for her wedding planning business. She had an established, successful company, but was feeling misaligned in how she presented herself and how to communicate who she was. Through our brand strategy, we discovered her ideal aesthetic, worked through a rename (which she brilliantly found!), found her true brand voice and messaging, and identified her ideal future clients for 2024 and beyond. The final result? A strong brand identity that reflects the elegance of Kalee’s professionalism and upholds her values of being approachable, sophisticated, and joyful. Not to mention a solid brand strategy for her continual growth and assured consistency. 

@marquisandmine was my final project for 2023, and I am so honored to have closed the year working with folks like Kalee!! . . . #brandstrategy #brandidentitydesign #highendbranding #luxurybranding #brandstrategist #brandingtips #businessstrategist #branddesignersofinstagram #brandinginspiration #hifromsd #blackhills #brandinginspo #fullserviceweddingplanner #fullserviceweddingplanning #weddingplanner taken in Rapid City, South Dakota by @madebyversa
4
3 years ago
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