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@magier_com

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B2B marketing taught me that being remembered matters more than being seen.

There’s a version of marketing that’s all about visibility.

And then there’s the version that’s actually about building something. In B2B, the second one is the only one that really lasts.

In practice that means a lot of unglamorous work:

writing, following up, reviewing what landed and what didn’t, talking to people.

Some days it’s campaign planning, others it’s deep in content, others it’s just making sure the right conversations are happening.

Relationships take longer but they also last longer.

📍Madrid, Spain taken in Madrid, Spain by @magier_com

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6 months ago

A laptop, a strategy, and a lot of ambition

That’s really all you need to be a marketer at a creative startup.

Lately at magier I’ve been doing a bit of everything, from briefing designers to shaping marketing strategy and creating resources for our audience.

No day looks the same, and honestly that’s the best part.
And hey, if you need design support, you know where to find us 😉 by @magier_com

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7 months ago

AI marketing tools we actually use in our day to day

The trick is simple
Don’t let AI do everything for you
Use it as a resource to reach your goals as a marketer🏄🏻‍♀️

Here are a few we keep coming back to:

@lovable.dev
Turn ideas into simple landing pages and flows fast

@runwayapp
Quick video edits, cuts, and creative experiments

@freepik
Generate visuals, concepts, and design assets in seconds

@riverside.fm
Record high quality podcasts and webinars without friction

@descript_app
Edit videos and podcasts like you’re editing a doc

@typeform
Build clean, engaging forms that people actually complete

Which one should we add to this list?💪🏼 by @magier_com

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7 months ago

Q2 is almost here.
Before jumping into new campaigns, launches, and ideas, take a moment to reset your marketing strategy.🏄🏻‍♀️

A new quarter is the perfect time to review what worked, align with business goals, and prepare the campaigns that will drive results in the next months.

Save this for later if you are currently planning your next quarter.🤞🏼

What is one thing you always do before a new quarter begins? by @magier_com

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7 months ago

You may be writing your briefs like a brain dump instead of a strategic doc.

It took us months to figure out how to brief designers properly.

To make sure:

- we’re on the same page before work starts
- the first draft is close to perfect in my eyes.

So, we made this for all of you who want to learn to brief designers better:

THE Design Brief Checklist

It covers exactly what to send to your designer – from project goals and audience info, to references and delivery specs.

Would you add something?✨ by @magier_com

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7 months ago

Launching a webinar is actually the easy part.

Getting the right people to sign up is where it gets interesting.

For this one at magier, we didn’t just post a link and hope for the best.

We sat down and defined exactly who this is for.
Tested different angles.
Ran paid and organic at the same time.
Used our newsletter because those people already trust what we share.

Made sure tracking was in place before spending anything🧩

Now that it’s live, we’re checking signups every day, seeing which messages resonate more, and adjusting fast.

If you’re a marketer in the Saas world, you might wanna join us this Tuesday, February 24th✨🏄🏻‍♀️ by @magier_com

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7 months ago

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8 months ago

These tools will save your week

Sometimes in the startup world you’re juggling way too many tasks.

As a marketer, you’re expected to cover a lot of fronts. Content, ads, emails, reporting, collaboration, strategy. All of it.

And honestly, we live in an era with so many tools out there that are actually worth learning.

I know picking up a new tool can feel like a hassle. Another learning curve.

But these are the ones that keep my flow going and reduce the “I’m stuck” moments

Fireflies.ai Records meetings and sends transcripts. I can focus on the conversation and recheck decisions later.

Notion
My second brain. Campaign planning, content calendars, docs, transcripts, briefs. Everything lives here.

Loom
Fast screen recordings to explain things clearly without booking another meeting.

MailerLite
Simple but powerful email marketing. Automations, segmentation and clean reporting.

LeadShark 🦈
Automates lead magnets and the lead flow. Makes capturing and managing leads way less manual.

Metricool
Social scheduling and analytics in one place. Helps me actually understand what’s working.

Figma
Where all our content lives 💜 For reviewing designs, leaving comments and collaborating with the team in real time.

ChatGPT Plus
From refining copy to structuring campaigns and brainstorming angles, it speeds up everything.

What tool is saving your week right now? by @magier_com

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8 months ago

We are hosting a free online event to help your ads stop burning money and start converting 🔥

After creating 1000+ ads at magier, we learned clear patterns behind the ones that actually work. A few days ago I shared our 30+ page SaaS ads guide.

Now we are going deeper.

In this 45 minute webinar you will learn:
✅ How to ideate strong ad concepts
✅ How to structure your creative production
✅ Best practices and real examples

📅 Tue, Feb 24, 2026, 11:30 AM (CET)

Come join us! Register on our Webinar highlight✨ by @magier_com

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8 months ago

Sometimes growth moves faster than your creative team.

That is when you need people who can jump in, keep up, and have your back🤞🏼 by @magier_com

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8 months ago

Remote worker? Don’t isolate👀

What has helped me not feel like work is taking over my entire day is coworking with friends.

I know that is a privilege and not always possible. But when it happens, it makes all the difference.

Not only have I felt not alone but also motivated.

And if they are in the marketing world as well, I have learned a lot from their perspective.

This is just the beginning. I am still figuring it out and will probably gather more ideas along the way.

But for anyone wondering how to make remote work feel more dynamic, this has been a game changer for me.

✨What is your remote work formula? taken in Madrid, Spain by @magier_com

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8 months ago

Newsletters can be annoying, we know.

But the right ones? They are gold.

As a marketer, I have lived both sides. The one scrolling through emails and the one creating them. And working in B2B taught me one thing. Subscribers are incredibly valuable.

That is why our newsletter focuses on:

Creative solutions
New tools
Fresh ideas
Trend breakdowns so you do not have to keep up with everything

Here is a little peek behind how we build it 🏄🏼 taken in Berlin, Germany by @magier_com

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8 months ago