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SÈV | MAPLE ENERGY GELS

@maison.sev

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Energy from a forest, not a factory.
1:1 carb ratio • Liquid texture
Performance. Made desirable.
Join the maple movement 🍁
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We didn’t start SÈV to make another gel. We started it because, after so many years as endurance athletes, we believe the fuel you rely on should feel worthy of the effort you give. Performance first. Quality ingredients. Considered flavour. Something you can reach for over and over again. A finer moment within the effort. taken in Haute-Savoie, France by @maison.sev
21
2 months ago
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Performance didn't lead us away from natural ingredients. It led us to maple. taken in Haute-Savoie, France by @maison.sev
31
2 months ago
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Very happy to finally unveil @maison.sev, a brand identity and packaging system we had so much pleasure creating for @talia.chevassus and @ali5150. How do you rethink the codes of endurance nutrition in a category that often feels highly technical, cold and overloaded? That was the starting point of our work for SÈV, a new fuel brand for endurance athletes, born from the desire to turn fuelling into a genuine moment of pleasure within the effort. At the heart of the project is maple syrup, chosen as a natural alternative to traditional energy gels. A powerful, indulgent ingredient, deeply connected to the brand’s identity. SÈV is built around performance and naturality, with a refined and desirable approach. For the identity, we drew inspiration from both the world of endurance and more lifestyle and editorial codes: a custom serif logotype, an abstract monogram suggesting movement, structured layouts, and a rich colour palette giving each flavour its own personality. The idea was to retain the efficiency and clarity expected from a performance product, while bringing more emotion, desirability and elegance to the experience. “A moment within the effort.” A huge thank you to Talia and Alister for their trust, their energy, and for giving us the opportunity to shape SÈV from its very foundations. We’re so happy to see this world come to life today. 🤍 SÈV - Branding & Packaging design by @petitmoulinstudio SÈV Salted Lemon energy gel surrounded by fresh lemons tightly bound with technical running laces. The campaign combines natural ingredients, endurance performance and refined editorial photography. Branding, packaging design and art direction by Petitmoulin Studio. taken in Dijon,france by @maison.sev
6
a month ago
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THANK YOU, AMSTERDAM ❤️ And yes… the gels made it! After a detour via Le Havre to collect our stock, we arrived in Amsterdam with a van full of maple energy and three very busy expo days ahead. Then came the best part: meeting everyone. Runners collecting their bibs, picking up their last-minute fuel, sharing their race plans and discovering SÈV for the first time. So many conversations, samples and happy faces. Something that really stayed with us was how much people appreciated the natural ingredients. And we were pleasantly surprised by how many already knew and loved the taste of maple syrup. Plenty of you didn’t need much convincing to try it 🍁 Across seven talks on the expo’s main stage, Alister explored one question: “How many energy gels do you really need for a marathon?” It was a chance to help hundreds of runners better understand their fuelling and head towards the start line with a clearer plan. We’ll share the key takeaways here soon, too. Then the weekend energy went up another level. On Saturday morning, Alister joined @midnightrunnersamsterdam and 150 runners for a shakeout from @run2dayamsterdam, following the Boogie Bike through the streets. A bike with a DJ on the back. A crowd of runners. Quite a way to start the day. On Sunday, we were back with Midnight Runners at their cheer zone, swapping running for shouting, dancing and a few sweaty hugs. The energy carried on in full. What we’ll remember is how much happens around the race itself. Amsterdam Marathon feels like a festival for the whole city, and we were stoked to be part of it: sharing fuelling advice, helping runners stock up, introducing people to SÈV and joining in the celebrations. To everyone who stopped for a taste, came to a talk, ran with us or welcomed us into their crew: thank you. And to everyone who raced: we hope you’re taking a well-earned moment to enjoy what you achieved. Amsterdam, you gave us a lot to bring home. 🍁 taken in Amsterdam by @maison.sev
2
3 minutes ago
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Je viens de découvrir les gels de chez SÈV !! Les 3 points clés que j’en tire après quelques sorties avec ces gels : • Aucun ballonnement ni souci de digestion • Très bon apport glucidique • Les goûts ne sont pas écœurants, contrairement à certains gels que j’ai pu tester Si tu cherches des gels pour tes prochaines sorties run ou vélo, n’attends plus ! -10% sur ta commande avec mon code: KILLIAN10 . . [ Produits offerts ] #cyclingislife #triathlete #gels taken in Annecy by @maison.sev
15
3 days ago
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🌈 NOUVEAU PARTENAIRE OFFICIEL ! ⚡️ On est super heureux de vous annoncer que @maison.sev rejoint l’aventure Run With Pride Annecy ! 🫶 Une marque de nutrition sportive qui mise sur l’énergie naturelle du sirop d’érable 🍁 pour accompagner les sportifs dans leurs défis. Et la bonne nouvelle ? Vous pourrez découvrir et tester leurs gels énergétiques lors de nos prochaines sorties ! 🏃‍♀️🏃‍♂️ De belles collaborations, de nouvelles découvertes et toujours cette même envie de partager le sport ensemble. ❤️ Un grand merci à Maison SEV pour sa confiance ! SAME PACE. MORE PRIDE. 🌈 #RunWithPrideAnnecy #MaisonSEV #RunningCommunity #SportPourTous #Annecy taken in Annecy by @maison.sev
10
5 days ago
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We managed to get a stand at the @tcsamsterdammarathon expo, even though it was sold out. Alister is booked to give six talks on marathon fuelling over the three days, we’re joining @midnightrunnersamsterdam for their Saturday shakeout, and we’re looking forward to meeting thousands of runners as they make their final preparations for race day. One problem: our next delivery is still stuck in customs, and we have around 200 gels left. The frustrating part isn’t just potentially missing sales. People come to the expo to get ready for race day, and we want to be there with something they can take to the start line. So we’re working out our options—including a possible trip to collect the stock ourselves, if it’s released in time. Not quite the week we’d planned. We’ll keep you posted. #amsterdammarathon #running #sportnutrition #energygel #founder taken in Amsterdam, Netherlands by @maison.sev
40
6 days ago
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Envie d’un gel à la hauteur de votre expérience de trail running ? 🍁⛰️ Nous sommes heureux de vous présenter SÈV, notre partenaire nutrition, qui crée des gels alliant performance, ingrédients naturels et plaisir dans l’effort. Leur choix : le sirop d’érable comme principale source d’énergie. Une énergie qui prend sa source dans les forêts du Canada. Le 10 octobre, venez découvrir cette marque de Haute-Savoie et goûter ses gels sur son stand au village du Trail des Faverges, lors du retrait des dossards. Vous les retrouverez aussi aux ravitaillements des parcours de 26 et 42 km. Traileurs de longue date et tous deux formés en nutrition sportive, les cofondateurs seront là pour échanger avec vous et répondre à vos questions sur l’alimentation en course. Une équipe locale avec qui nous partageons le goût des sentiers — et une envie réciproque de vivre cette aventure ensemble ! https://maisonsev.com/ 📸 (1/2) : @mickael_robr by @maison.sev
5
11 days ago
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We knew this is where we wanted to be. SÈV is about making fuel that will match that dream. #running #endurancesport #trailrunning #sportnutrition #founder taken in Haute-Savoie, France by @maison.sev
13
11 days ago
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Easy runs are meant to feel easy. Sounds obvious, but we’ve all headed out for a gentle hour and somehow turned it into something else. Leave the pace target at home. Have a little something to eat beforehand if you need it. Start gently, put on a softer soundtrack, and let your shoulders drop. The Embrace the place. Ignore the pace. Today’s is to keep it easy. 🍁 taken in Annecy by @maison.sev
19
15 days ago
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C’était il y a quelques jours … retour en images sur le Shokz Run Club avec @cost_agency , @maison.sev , @jolt_recovery , @shokzfrance , @biogena.france chez @eboannecy 🔥 En attendant de prochains évents aussi cool que celui-ci, on se retrouve demain à 19h30 devant les sanitaires du Cabanon pour notre run du mardi ! ➡️ N’oubliez pas de vous inscrire sur Strava (lien en bio) #atprunningclub #runannecy #runningclubannecy #socialrun #annecy taken in Annecy by @maison.sev
7
21 days ago
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We’re excited to share more of the visual world we’ve created for @maison.sev, a new endurance sports nutrition brand founded by @talia.chevassus and @ali5150. The starting point: rethinking the codes of an industry often dominated by technical, cold and visually overloaded designs, to create a brand that feels high-performing, natural, refined and desirable. At the heart of SÈV is maple syrup, chosen as a natural alternative to traditional energy gels. This key ingredient also became the brand’s signature, inspiring a rich, sensory visual universe. For the brand identity and packaging, we wanted to strike the right balance between performance-driven design and a more lifestyle-oriented, editorial approach: a custom serif logotype, a monogram inspired by movement, structured compositions and a colour palette that gives each flavour its own personality. Each flavour has its own distinctive colour, while the lower part of every sachet retains the brand’s signature colour, creating a strong and cohesive product range with a recognisable presence on shelf. The idea: to maintain the clarity and functionality expected of a sports nutrition product, while bringing more pleasure, emotion and elegance to the experience. “A moment within the effort.” Brand identity, packaging & art direction by @petitmoulinstudio . Composition graphique présentant le monogramme blanc de SÈV en très grand format, aux courbes évoquant le mouvement. En arrière-plan, une photographie floue montre une personne courant dans un paysage naturel aux couleurs chaudes. taken in Dijon,france by @maison.sev
1
24 days ago
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