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Malvika Patel

@malvika.btn

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Events Organizer @beveragetradenetwork
Level 2 Spirits @wsetglobal

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Where are the growth opportunities for wine brands in the UK today?

Malvika Patel, Vice President at Beverage Trade Network, sits down with Tony Cloke of Spy Valley Wines to discuss the opportunities producers can tap into in the UK market and where they should be looking to grow their presence.

What should wine brands be paying attention to, and where is there room to build? Watch the interview to hear Tony’s perspective.

[UK Wine Market, Spy Valley Wines, Wine Trade, Wine Industry, Wine Producers, Market Growth] by @malvika.btn

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3 days ago

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3 days ago

French wine producers are exploring new ways to meet changing consumer preferences, including the growing space for non-alcoholic wine.🍷

As this conversation with Claire Prothon-Mackintosh highlights, adapting doesn’t mean leaving tradition behind. It means listening to the trade, responding to new opportunities and finding ways to keep wine relevant to today’s market.📊

French producer Moderato is one example, with its non-alcoholic wines gaining traction with UK retailers.

💡The takeaway for the trade? Staying rooted in your heritage and staying open to change can go hand in hand. by @malvika.btn

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6 days ago

What challenges are wine producers facing in the UK market today?

In this interview, Malvika Patel, Vice President at Beverage Trade Network, speaks with Tony Cloke of Spy Valley Wines about navigating the UK wine market and the challenges brands face in an increasingly competitive environment.

Drawing on his experience with Spy Valley, Tony shares his perspective on the realities of working in the market today.

Watch the conversation to hear his take.

[UK Wine Market, Spy Valley Wines, Wine Trade, Wine Industry, Wine Producers, Wine Awards] by @malvika.btn

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8 days ago

In a more considered wine market, familiarity still carries weight.🇬🇧

Buyers are seeing continued demand for trusted names with strong provenance and heritage, while newer styles can still find their place when there’s a clear occasion and reason to discover them.

That balance between reassurance and discovery is shaping how wine is being approached across the UK market.

We spoke to Sophie Wren, Director of Marketing at Hatch Mansfield, to hear more about what she’s seeing across the category.⚡️

📹 Watch the full conversation

#DrinksMerchants #IndustryInsight #UKWineTrade #WineTrade #WineIndustry by @malvika.btn

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13 days ago

What are beverage buyers paying attention to right now?

Malvika Patel, Event Head at USA Ratings, speaks with Rachelle Carandang, Senior Manager, Product Development and Sourcing, Beverages at Sam’s Club, about the trends shaping the beverage category and what producers should be watching.

Rachelle shares her perspective on the growing interest in RTDs, no and low alcohol beverages and mocktails, as well as the increasing focus on natural ingredients, sustainability and products without artificial flavours or colours.

Watch the full conversation for more on what these shifts mean for product development and where consumer preferences are heading.

Watch the full video on the Beverage Trade Network YouTube channel. Link in bio.

[USA Ratings, Beverage Trends, Product Development, RTDs, No And Low Alcohol, Beverage Industry] taken in San Francisco, California by @malvika.btn

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16 days ago

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17 days ago

Who’s looking at your wine when it reaches the U.S. retail market?

We’re introducing more of the professionals joining the 2027 USA Wine Ratings judging panel, bringing perspectives from across the U.S. wine retail trade.

Their experience gives the panel a closer understanding of what matters when wines are being assessed for the U.S. market, from quality and value to how the package works for the consumer.

If you’re looking to build your presence in the U.S., now is the time to enter.

Super Early Bird pricing is just $100 per wine until December 22, 2026. That’s the lowest entry price available, so don’t wait until the deadline to get your wines in.

Enter the 2027 USA Wine Ratings through the link in bio.

[USA Wine Ratings, U.S. Wine Market, Wine Retail, Wine Buyers, Off Trade Wine, Wine Competition, Wine Awards] taken in San Francisco, California by @malvika.btn

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17 days ago

What’s the one piece of legislation that could make a real difference to the low and no alcohol industry?

In this conversation, Malvika, Vice President of Beverage Trade Network, puts that question to Laura Willoughby MBE, Co Founder of Club Soda.

As the UK’s low and no category continues to grow, regulation around how these drinks are defined and presented is becoming an increasingly important part of the conversation.

So, what change does Laura think the industry needs most right now?

And Laura has one particular change in mind.

[Low And No Alcohol, NoLo Drinks, UK Drinks Industry, Drinks Regulation, Beverage Trends, Alcohol Free] by @malvika.btn

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24 days ago

Full interview OUT NOW on YouTube - link in bio. 🎥

Sid Patel sat down with Jeff Tuttle and Mark Garaventa of Rack & Riddle to talk leadership, innovation, and where wineries can still find growth in one of the toughest wine markets in years. Sparkling white space, SKU rationalisation, Gen Z consumers, custom brands, and what it actually takes to lead a team when the whole industry is going through a valley.

[RackAndRiddle, JeffTuttle, MarkGaraventa, SidPatel, BeverageTradeNetwork, IBWSS, WineIndustry, BulkWine, WineBusiness, CaliforniaWine, SparklingWine, PrivateLabel, CustomBrands, WineMaking, WineLeadership, WineInnovation, AlcoholRemoved, NoLowAlcohol, SKURationalisation, WineMarketing, WineTrends, WineGrowth, GenZWine, MillennialWine, SessionableDrinks, WineConsumer, Wine, Winery, WineLife, FoodAndBeverage, BeverageIndustry, DrinksTrade, WineProducer] by @malvika.btn

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25 days ago

"The risk of inaction is now greater than the risk of action."

Santiago Navarro, CEO and Founder of Packamama, has spent years building the evidence base for alternative wine packaging. Not theory. Not sustainability claims. Actual data - on consumer acceptance, wine protection, rate of sale, repeat purchase, and commercial performance across multiple retailers and geographies.

His argument to the trade is straightforward: the question is no longer what is the risk of moving away from glass. It is what is the risk of not moving.

EPR costs are rising.
Deposit return schemes are accelerating.
Retailer sustainability targets are becoming a harder commercial reality.
And for private label and everyday wine specifically - where volume, logistics, cost, and emissions matter most - the case for exploring alternative formats has never been stronger.

⬇️ Swipe through for his sharpest takes on alternative packaging, private label, and what's coming next.

📅 IBWSS UK 2027 · March 25–26 · Christ Church Spitalfields, London

🔗 Tickets link in bio. by @malvika.btn

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a month ago

"Taste is the repeat-purchase mechanic in this category."

We sat down with Laura Willoughby MBE, Founder, Club Soda, who has spent eleven years making the commercial case for No & Low - and her argument has never been cleaner than it is right now.

The consumer the industry thinks it's selling to - someone who doesn't drink alcohol - is not the main opportunity.
The opportunity is everyone who drinks alcohol but doesn't want it every time.
People who alternate between full-strength and alcohol-free in the same evening.
People who choose differently on a Tuesday than they do on a Saturday.

Once you understand that behaviour, the market looks completely different.

Swipe through for her sharpest takes - then read the full interview at ibwsshowuk.com!

She will also join the No & Low Drinks in 2027 panel at IBWSS UK on March 26, 2027.

📌 Christ Church Spitalfields, London
🔗 Tickets link in bio. by @malvika.btn

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a month ago