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Malvika Patel

@malvika.btn

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Events Organizer @beveragetradenetwork
Level 2 Spirits @wsetglobal
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IBWSS UK Speaker Spotlight: Will Hill, Senior Wine Buyer, Ocado Retail 🎙 Private label isn’t a side project anymore. Retailers, hospitality groups and chains are building whole beverage programs around it. Will buys for one of the UK’s biggest online retailers, and he’s spent 10+ years finding emerging regions, unusual grapes and value that works on shelf. Learn what lands a spot in a retailer’s own-label range before you pitch. Come with questions. 🎙 How Retailers & Chains Build Beverage Programs Today ⌛️ 3:00 – 3:30 PM · Day 1, March 25, 2027 📍 Christ Church Spitalfields, London 🔗 Free trade entry: link in bio to register!
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Where are the growth opportunities for wine brands in the UK today? Malvika Patel, Vice President at Beverage Trade Network, sits down with Tony Cloke of Spy Valley Wines to discuss the opportunities producers can tap into in the UK market and where they should be looking to grow their presence. What should wine brands be paying attention to, and where is there room to build? Watch the interview to hear Tony’s perspective. [UK Wine Market, Spy Valley Wines, Wine Trade, Wine Industry, Wine Producers, Market Growth]
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What’s one trend producers should be paying attention to over the next 12 months? Malvika Patel, Event Head at USA Ratings, puts this question to Steve Beckner, Wine & Spirits Buyer at Grocery Outlet and a 2026 USA Wine Ratings judge. Drawing on his experience judging aromatic white wines, Steve points to a recurring issue: many of the wines lacked expressive aromatics. He highlights the importance of a complete tasting profile, with pronounced aromatics, good fruit, balanced acidity and a satisfying finish. Watch the full conversation for more of Steve’s insights on wine judging and the trends shaping the industry. Watch the full video on the Beverage Trade Network YouTube channel. Link in bio. [USA Wine Ratings, Wine Trends, Wine Buyers, Aromatic White Wines, Wine Judging, Wine Industry]
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The Day 1 conference programme for IBWSS UK 2027 is here. From bulk wine sourcing and pricing to spirits blending, brand building and retail buying, the first afternoon brings together industry leaders shaping how drinks are sourced, developed and brought to market. Swipe to explore the Day 1 conference sessions, meet the speakers, and see what’s on the agenda. → Three sessions covering the commercial decisions that shape the beverage trade, all in one afternoon. Trade entry is free. Register before October 31 to plan ahead and access pre-show meeting scheduling. 📅 March 25–26, 2027 📍 Christ Church Spitalfields, London 🔗 Register at ibwsshowuk.com
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French wine producers are exploring new ways to meet changing consumer preferences, including the growing space for non-alcoholic wine.🍷 As this conversation with Claire Prothon-Mackintosh highlights, adapting doesn’t mean leaving tradition behind. It means listening to the trade, responding to new opportunities and finding ways to keep wine relevant to today’s market.📊 French producer Moderato is one example, with its non-alcoholic wines gaining traction with UK retailers. 💡The takeaway for the trade? Staying rooted in your heritage and staying open to change can go hand in hand.
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What challenges are wine producers facing in the UK market today? In this interview, Malvika Patel, Vice President at Beverage Trade Network, speaks with Tony Cloke of Spy Valley Wines about navigating the UK wine market and the challenges brands face in an increasingly competitive environment. Drawing on his experience with Spy Valley, Tony shares his perspective on the realities of working in the market today. Watch the conversation to hear his take. [UK Wine Market, Spy Valley Wines, Wine Trade, Wine Industry, Wine Producers, Wine Awards]
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What wine trends should producers be watching as consumer preferences continue to shift? Malvika Patel, Event Head at USA Ratings, speaks with Timothy Tidgewell, Wine & Spirits Manager at Total Wine & More and a 2026 USA Wine Ratings judge, about what he is seeing through judging and in the retail market. Timothy shares his perspective on the growing preference for riper fruit profiles, less oak and lighter alcohol wines, and why these shifts could be worth watching over the next 12 months. Watch the full conversation for more on what is catching the attention of buyers and consumers. Watch the full video on the Beverage Trade Network YouTube channel. Link in bio. [USA Wine Ratings, Wine Trends, Wine Buyers, Wine Retail, Wine Industry, Consumer Preferences]
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Five years in, and we're giving something back. To mark our 5th edition - half a decade of bringing the bulk wine and spirits trade together in London - trade entry to IBWSS UK 2027 is now completely free. No ticket price. No code. If you work in the trade, you walk in. One thing worth doing before October 31st: register now. We use early registrations to pre-arrange buyer-supplier meetings and make sure the right people are connected before the doors even open. The earlier you're in, the more useful your two days will be. 📅 March 25–26, 2027 📍 Christ Church Spitalfields, London 🔗 Scan the QR code or register at ibwsshowuk.com
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In a more considered wine market, familiarity still carries weight.🇬🇧 Buyers are seeing continued demand for trusted names with strong provenance and heritage, while newer styles can still find their place when there’s a clear occasion and reason to discover them. That balance between reassurance and discovery is shaping how wine is being approached across the UK market. We spoke to Sophie Wren, Director of Marketing at Hatch Mansfield, to hear more about what she’s seeing across the category.⚡️ 📹 Watch the full conversation #DrinksMerchants #IndustryInsight #UKWineTrade #WineTrade #WineIndustry
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What are beverage buyers paying attention to right now? Malvika Patel, Event Head at USA Ratings, speaks with Rachelle Carandang, Senior Manager, Product Development and Sourcing, Beverages at Sam’s Club, about the trends shaping the beverage category and what producers should be watching. Rachelle shares her perspective on the growing interest in RTDs, no and low alcohol beverages and mocktails, as well as the increasing focus on natural ingredients, sustainability and products without artificial flavours or colours. Watch the full conversation for more on what these shifts mean for product development and where consumer preferences are heading. Watch the full video on the Beverage Trade Network YouTube channel. Link in bio. [USA Ratings, Beverage Trends, Product Development, RTDs, No And Low Alcohol, Beverage Industry]
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#worldsakeday Not every sake buyer wants the same bottle. 🍶 A premium daiginjo and an easy-drinking junmai aren't chasing the same shelf, the same menu, or the same market. So the real question isn't "who buys sake," it's "which buyer actually fits your sake." This World Sake Day, meet 4 real importers/distributors across Australia, the USA, Canada, and Germany worth having on your radar. Save this list. Your next sake buyer might already be out there. CPGBuyerAI helps CPG and beverage brands find the importers, distributors, retailers, and on-premise buyers that actually fit their product, not just a giant spreadsheet of maybe-contacts. → Start your free trial. Link in bio.
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New Zealand Sauvignon Blanc has become one of the country’s defining wine styles, with Marlborough accounting for around three quarters of the country’s Sauvignon Blanc plantings. In this interview, Malvika Patel, Vice President at Beverage Trade Network, speaks with Tony Cloke of Spy Valley Wines about how New Zealand Sauvignon Blanc is being received in the UK market, and why the category continues to have a strong place with consumers. Tony brings a UK market perspective to the conversation, drawing on his role as Spy Valley’s European Sales Manager and his experience working with the brand in the market. Watch the conversation to hear his take on where the category stands today and how consumer familiarity with New Zealand Sauvignon Blanc continues to shape its place in the market. [New Zealand Sauvignon Blanc, UK Wine Market, Marlborough Wine, Wine Trade, Spy Valley Wines, Wine Distribution]
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