Instagram story viewer> @marcellacpr> Posts

MCPR | PR & Marketing Agency

@marcellacpr

388

followers

730

following

Multicultural storytelling ✨
Film, music & live experiences 🎬
US + LATAM
Culture-first campaigns that connect

POSTS STORIES REELS TAGGED

Download All

We’re in the lab.

Getting all our potions ready to drop a new INDELIBLE series later this month, and apparently the universe decided to send us a little inspiration tonight.

Enter iQIYI’s new Chinese series Shadow Punisher.

We hit play and that opening sequence immediately had our attention.

Dark. Strange. Beautiful. A little unsettling.

Basically, October understood the assignment. 🎃

And then there’s the cast.

Luo Yunxi AND Fang Yi Lun (Alen Fang)?

Two of our favorites. Two seriously versatile actors.

Apparently our October research now includes “just one more episode.”

For professional reasons, obviously. 👀

Consider us inspired.

More INDELIBLE is coming.

#TheIndelibleMark #ShadowPunisher #ChineseDrama #SpookySeason #MCPR by @marcellacpr

0

0

2 hours ago

Museums have rules.

So does art.

Good thing some people never got the memo. 🎨

We’ve always believed in coloring outside the lines, so for Hispanic Heritage Month, we’re celebrating artists who made an art form out of doing exactly that.

Sometimes very, very far outside the lines.

Benito Quinquela Martín painted the port of La Boca with an intensity that made labor monumental. Ships, cranes, fire, workers and the Riachuelo exploded in color across his canvases.

For Marcella, MCPR’s founder, his work is also personal.

She grew up in La Boca, in an apartment facing La Bombonera, in the neighborhood her father never wanted to leave.

Quinquela’s streets and colors weren’t something she discovered in a museum.

They were home.

And then there were the artists who looked at the rules and basically said: cute.

Diego Rivera, David Alfaro Siqueiros and José Clemente Orozco turned walls into monumental stories of history, labor and politics.

Pablo Picasso took perspective apart and put it back together his way.

Salvador Dalí looked at reality and decided melting clocks made more sense.

Fair enough.

Frida Kahlo turned the self into an unflinching exploration of pain and identity.

Wifredo Lam fused Afro-Cuban culture, modernism and spirituality. Remedios Varo created worlds of science, mysticism and imagination.

Fernando Botero made proportion unmistakably his own. Antonio Berni confronted inequality through characters and materials drawn from everyday life.

And Marta Minujín and Guillermo Kuitca kept pushing beyond the canvas itself. LOVE THEM.

Different countries. Different generations. Different rules broken.

They painted walls, bodies, ports, dreams, politics, memory and identity.

And they remind us that sometimes the most interesting things happen when you stop worrying about staying inside the lines.

We may be biased. 😉

INDELIBLE: Art

Still looking?

Good. Come outside the lines with us.

INDELIBLE AFTER DARK on LinkedIn. Link in bio.

#TheIndelibleMark #HispanicHeritageMonth #HispanicArt #ArtHistory #ColorOutsideTheLines by @marcellacpr

1

0

a day ago

Turn the volume up. We’re talking movies.

Hispanic Heritage Month has a soundtrack. Actually, it has a lot of them.

And some were written for the screen.

Sometimes all it takes is a few notes.

You know the ones.

Tururuuu tururuuu tururuuu turu... tararaaa tararaa tarraa tara... 🎶

If you heard Mission: Impossible in your head, our work here is done.

If you didn’t, this is why we work in PR and not music.

The actual credit belongs to Lalo Schifrin.

The Argentine composer created one of the most recognizable themes in television history with Mission: Impossible, part of an extraordinary career spanning film, television, jazz and classical music.

Another Argentine, Gustavo Santaolalla, took a very different route. From The Motorcycle Diaries to Brokeback Mountain and Babel, his sparse guitars, ronroco and carefully chosen notes proved that sometimes less really is more.

Venezuelan conductor Gustavo Dudamel stepped behind the screen for Libertador, the story of Simón Bolívar. Originally brought in as a musical adviser, he ultimately composed the film’s score, recorded with the Simón Bolívar Symphony Orchestra.

Mexican-American composer Germaine Franco helped shape the musical world of Coco and earned an Academy Award nomination for her original score for Encanto.
And then there’s Lin-Manuel Miranda.

For him, songwriting is storytelling. From Moana to Encanto, his songs don’t just accompany characters. They tell us who they are.

“Dos Oruguitas” earned him an Oscar nomination, as did “How Far I’ll Go” from Moana.

Jorge Drexler went one step further and made Oscar history. “Al otro lado del río,” from The Motorcycle Diaries, won Best Original Song, becoming the first Spanish-language song to win the award.

Different countries. Different generations. Very different playlists.

Same understanding:

A soundtrack isn’t simply what plays behind a story.

Sometimes it becomes the part we can’t get out of our heads.

Every story has a sound.

INDELIBLE: Sound / Behind the Screen

Still listening?

There’s more at INDELIBLE AFTER DARK on LinkedIn. Link in bio.

#TheIndelibleMark #HispanicHeritageMonth #FilmMusic #LatinoCreatives #CultureInMotion by @marcellacpr

5

0

2 days ago

Whose stories get told? Whose names do we remember?

October is Filipino American History Month, an invitation to look beyond the familiar names and recognize the communities, creativity and contributions that have shaped American life.

From the stage and screen to the people organizing behind the scenes, there’s more history to know and more voices to hear.

At MCPR, we celebrate the power of those stories and the people who tell them.

#FilipinoAmericanHistoryMonth #BeyondTheMargins #CultureInMotion #MCPR by @marcellacpr

1

0

3 days ago

Food can nourish us. Comfort us. Bring us together.

But sometimes, food has a job to do.

And in the hands of José Andrés, it became a way to act.

As we continue celebrating Hispanic Heritage Month, we’re looking at impact and at what happens when talent, influence and success are put to work for others.

The Spanish-born chef built an extraordinary culinary career in the United States, but one of the most consequential chapters of his work began with a remarkably simple idea: when people are hungry in the aftermath of a disaster, feed them.

No complicated philosophy.

See the need. Get to work.

After the devastating 2010 earthquake in Haiti, Andrés founded World Central Kitchen, creating a model that puts chefs, local restaurants and communities at the center of disaster response.

Since then, WCK has served meals in the wake of hurricanes, earthquakes, wildfires, conflicts and humanitarian crises around the world.

And when devastating fires tore through Pacific Palisades and Altadena in 2025, Andrés and WCK were here in Los Angeles too, mobilizing alongside local chefs, restaurants and volunteers to feed first responders, evacuees and affected families.

World Central Kitchen ultimately served more than 1.6 million meals during its Southern California wildfire response.

Not someday.

Not when everything is organized.

When people need it.

Andrés showed that a kitchen can become part of the front line. That a restaurant can become a relief center. That feeding someone in a moment of crisis is more than providing a meal.

It is an act of dignity, community and humanity.

His work reminds us that impact isn’t measured only by what we create.

Sometimes it’s measured by what we choose to do with it.

Food is nourishment.

Food is community.

Food is action.

INDELIBLE: Impact

The story doesn’t end here.

There’s more at INDELIBLE AFTER DARK on LinkedIn. Link in bio.

#TheIndelibleMark #HispanicHeritageMonth #JoséAndrés #HumanitarianAction #CultureInMotion by @marcellacpr

0

0

3 days ago

Before streaming, before on demand and before everyone disappeared into a different screen, there was television.

One television. For everyone.

Democracy was complicated.

For Hispanic Heritage Month, we’re celebrating the people who came through that screen and somehow became part of the family.

Don Francisco turned Sábado Gigante into a Saturday-night ritual for 53 years. Interviews, music, contests, celebrities, future celebrities and, of course, El Chacal.

That trumpet meant business.

Lili Estefan, Pamela Silva and Tony Dandrades all came through the Sábado Gigante universe. Charytín brought the chispa. Cristina Saralegui brought conversations many Hispanic families weren’t exactly having over dinner.

And then there’s Argentina.

Susana Giménez became one of television’s biggest stars, while Mirtha Legrand turned a lunch table into television history.

We Argentines take lunch seriously.

Very seriously.

What anyone actually ate at Mirtha’s table remains unclear.

Today, our dear friends Juan Carlos Arciniegas and Ninette Ríos continue bringing our artists and stories to audiences. 🫰🏻

And behind the camera, people like our favs Luz María Doria and Mabel Dieppa represent the producers, bookers, executives, writers, publicists and crews who make it all happen.

Without the people behind the screen, there are no people on the screen.

And, frankly, there wouldn’t be much of an MCPR either.

Different countries. Different generations. Definitely different screens.

But TV gave Hispanic families a place where our accents, humor, stories and people belonged.

It entertained us. It also helped us see ourselves.

Usually while somebody else was talking over it.

INDELIBLE: Television / In Our Homes

Still watching? Good. Don’t touch that remote.

INDELIBLE AFTER DARK on LinkedIn. Link in bio.

#TheIndelibleMark #HispanicHeritageMonth #LatinoTelevision #CultureInMotion by @marcellacpr

8

1

4 days ago

Fashion rule No. 1: there are no rules.

Okay, there are probably rules.

@willychavarria just isn’t particularly interested in following them.

Neither are we.

As we continue celebrating Hispanic Heritage Month, we’re looking at style as more than what we wear.

Because fashion can tell the world who we are before we say a word.

And sometimes, it can change who gets invited into the room in the first place.

For Chavarria, fashion is also about who gets to be seen, who gets to take up space and whose stories belong in the rooms that have traditionally defined luxury.

The Mexican-American designer has built a visual language that is unmistakably his own: exaggerated proportions, oversized tailoring, workwear and streetwear, drawing from Chicano culture and working-class communities while playing freely with proportion, gender and identity.

Subtle?

Not exactly.

And that’s the point.

Chavarria doesn’t simply reference culture. He puts it at the center.

On runways and through collaborations with some of fashion’s biggest names, he has challenged conventional ideas of beauty, power and representation while showing that cultural specificity doesn’t limit creativity.

It can make it stronger.

Because sometimes changing the room begins with refusing to make yourself smaller to fit inside it.

Take up space.

Preferably in that suit.

Seriously, Willy. Call us. 🌺

INDELIBLE: Style

Want another look?

There’s more at INDELIBLE AFTER DARK on LinkedIn. Link in bio.

#TheIndelibleMark #HispanicHeritageMonth #WillyChavarria #Fashion #CultureInMotion by @marcellacpr

1

0

5 days ago

From Broadway to Miami. 🎭✨

Mauro Castillo sits down with Primer Impacto to talk Buena Vista Social Club, stepping into the legacy of Ibrahim Ferrer, and bringing this extraordinary music and story to audiences across the country.

Gracias @primerimpacto for the love and for welcoming Mauro. ❤️

#MauroCastillo #BuenaVistaSocialClub #PrimerImpacto #MulticulturalPublicity #MCPR by @marcellacpr

7

0

5 days ago

It’s Sunday. Of course we’re talking about food.

As we continue celebrating Hispanic Heritage Month, we’re going back to where so many good stories begin: around the table.

But first, the fire.🔥

Before the restaurants, television appearances and cookbooks, there was fire.

For Francis Mallmann, it became a language.

Raised in Patagonia, the Argentine chef built a culinary philosophy around one of the oldest ways humans have cooked: flame, embers and smoke.

Parrilla. Plancha. Rescoldo. Infiernillo.

Turns out fire has a vocabulary.

Mallmann took traditions deeply connected to Argentina and brought them to kitchens, landscapes and audiences around the world, proving that innovation doesn’t always mean inventing something new.

Sometimes you just have to look at something ancient differently.

Fire. Time. Instinct.

A healthy disregard for the kitchen timer.

Mallmann is one voice in an extraordinary culinary story.

Across countries, generations and kitchens, chefs like Gastón Acurio, Pía León, Virgilio Martínez, Enrique Olvera, Elena Reygadas, Val Cantu and Daniela Soto-Innes have challenged expectations, reinterpreted traditions and changed the way the world experiences our ingredients and cuisines.

But beyond the restaurants, awards and reservations is something even more elemental: the gathering.

Because some of the most important chefs will never have their names above a restaurant door.

They’re in our own homes.

The mothers, fathers, abuelas, abuelos, tías and tíos who preserve recipes across generations & borders and somehow feed whoever walks in.

Measurements? Optional.

Feeding everyone? Non-negotiable.

And asking if you want seconds when they’re already putting them on your plate? Pretty much guaranteed.

They make the dishes that comfort our hearts and feed our souls.

Because some of our most indelible culinary legacies were never written in a cookbook.

They were passed from one kitchen to another.

One generation to another.

And if it’s Sunday, there’s probably room for one more at the table.

INDELIBLE: Taste

Still hungry?

There’s more at INDELIBLE AFTER DARK on LinkedIn. Link in bio.

#TheIndelibleMark #CulinaryHeritage #Taste by @marcellacpr

1

0

7 days ago

Some songs get old.

Others just get new listeners.

Tango & bolero were born in different places and traditions, but somehow learned to speak the same language: love, longing, desire, heartbreak and memory.

Carlos Gardel gave tango a voice that traveled the world. And nearly a century later, you can still hear just how far.

Our own Marcella experienced it in Colombia, where Gardel’s legacy remains especially powerful. But what surprised her most was traveling to Andes, a beautiful colonial town in Antioquia, and hearing his music blasting through the main plaza.

Thousands of miles from Buenos Aires, Gardel isn’t simply remembered. He is alive in the culture.

Tita Merello brought grit, humor and defiance, with very little interest in behaving the way society expected her to.

Then came Astor Piazzolla, treated almost like the enemy by tango purists for daring to pull the music apart & rebuild it.

The irony?

Tango itself had once scandalized polite society.

The rebel had lived long enough to acquire its own purists.

Julio Sosa carried tango’s intensity into another generation. Decades later, Bajofondo + Gotan Project challenged its boundaries again, taking tango into electronic music and proving that evolution wasn’t a betrayal of the tradition.
It was part of its history.

Bolero found its own way into the collective songbook.

Los Panchos turned harmony into intimacy. Agustín Lara wrote romance with unmistakable drama. Armando Manzanero made love sound conversational, elegant and timeless.

And those songs kept traveling, too.

Decades later, Luis Miguel brought the great bolero songbook to another generation, turning songs written before he, or many of his listeners, were born into contemporary hits.

That may be the greatest testament to a songbook.

We still know the melodies.

We still sing the words.

We still dedicate the songs.

Every generation finds a way to make them its own.

The arrangements change. The voices change. The playlists definitely change.

The feelings don’t.

INDELIBLE: Sound / The Songbook

There’s more to this story AFTER DARK on LinkedIn. Link in bio.

#TheIndelibleMark #HispanicHeritageMonth #Tango #Bolero #CultureInMotion by @marcellacpr

3

0

9 days ago

Chuseok is a time to come home.

Across Korea, families gather to share food, honor those who came before them and give thanks for the year’s harvest.

At the table, songpyeon, the small rice cakes traditionally shaped like half-moons, symbolize abundance, hope and wishes for what is still to come.

But Chuseok is about more than a meal.

It is about returning. Remembering. Sharing. The traditions passed from one generation to the next, and the people who make a place feel like home.

For those celebrating in Korea and across the Korean diaspora, we wish you a Chuseok filled with good food, meaningful moments and the people who matter most.

풍요로운 한가위 되세요.

Happy Chuseok from MCPR.

#Chuseok #추석 #한가위 #Songpyeon #KoreanTraditions by @marcellacpr

2

0

11 days ago

Roll credits on the idea that Hollywood was ever the center of everything. 🎬

Cinema has never had just one center.

Long before “crossover” became an industry term, Mexican cinema had already created its own constellation of stars, while Hispanic talent from José Ferrer and Rita Moreno to Salma Hayek and Penélope Cruz helped expand Hollywood.

But the story was never only Hollywood.

Cinema across the Spanish-speaking world traveled on its own terms.

La Historia Oficial. Amores Perros. Todo Sobre Mi Madre. El Laberinto del Fauno. Roma. Relatos Salvajes. Mar Adentro. Argentina, 1985.

And so many more.

Filmmakers including Pedro Almodóvar, Alfonso Cuarón, Alejandro G. Iñárritu, Luis Puenzo, Guillermo del Toro, Juan José Campanella and Sebastián Lelio proved there was never one road to a global audience.

Influence behind the screen matters, too. Argentine producer Victoria Alonso helped shape the Marvel Cinematic Universe for years and was also a producer on Argentina, 1985. Encanto producer Yvett Merino is another example of Hispanic talent helping shape what global audiences see.

And the next generation is already on screen.

Today, Zoe Saldaña, Pedro Pascal, Oscar Isaac, Colman Domingo, Anya Taylor-Joy, Jenna Ortega, Anthony Ramos, Melissa Barrera, Manuel García-Rulfo, Isabela Merced, Xolo Maridueña, Mauro Castillo, Noen Perez and many more continue expanding what Hispanic talent looks like on screens around the world.

Different backgrounds. Different stories. Some work in Spanish. Some in English.

Some in both.

Maybe “crossing over” was never the right way to describe it.

There was never just one side to cross into.

INDELIBLE: Screen / No Borders

There’s more to this story after dark.

INDELIBLE AFTER DARK on LinkedIn. Link in bio.

#TheIndelibleMark #HispanicHeritageMonth #Cinema #NoBorders #CultureInMotion by @marcellacpr

21

4

11 days ago