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The Refresh by MarketectureTV

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Agentic commerce is creating a new battle for control of the consumer.

Adam Epstein, CEO of Gigi, joins Ari Paparo and Eric Franchi to discuss AI agents, Amazon’s strategy, consumer trust, and what happens when AI starts shopping on our behalf.

Plus, Ari and co-host Eric Franchi cover TTD, Safari and Amazon unBoxed.

https://news.marketecture.tv/podcast/episode-193-adam-epstein-on-muse-agentic-commerce-plus-ttd-blocked-on-safari-and-amazon-unboxed/04a5de8f-4faa-40f2-8759-0a943ad6228c by @marketecturetv

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First-party data is only as valuable as what marketers can do with it.

Ian Maier, GM of AdTech at Hightouch, joins AdTechGod to unpack identity, CTV, measurement, AI-powered activation, and where data clean rooms fit into the tech stack.

Spotify: https://open.spotify.com/episode/76Kll5BOFiUR741gLk5ACM?si=Zv-FKD5LQ3qFljaeRuscpw
Apple Podcasts: https://podcasts.apple.com/us/podcast/hightouchs-ian-maier-on-turning-first-party-data-into/id1705070045?i=1000792689324 by @marketecturetv

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2 days ago

Full-funnel growth means reaching the right customer with the right message at every stage of their journey.

At Amazon unBoxed, Ari Paparo, Chairman of Marketecture, sits down with Ryan Walker, Senior Director of Commerce at @pmgworldwide, to unpack how PMG helped @iqbar rethink its approach to customer acquisition.

They also explore the value of closed-loop measurement and how connecting upper-funnel media exposure to actual purchases can give brands a clearer picture of performance.

https://news.marketecture.tv/podcast/how-pmg-brought-in-new-customers-for-iqbar-using-full-funnel-advertising/04a5de8f-4faa-40f2-8759-0a943ad6228c by @marketecturetv

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Live sports are pushing CTV advertising into its next phase.

Gil Sommer, Vice President of Product Management at FreeWheel, joins AdTechGod to talk about what it takes to deliver advertising across massive live audiences.
From contextual targeting and programmatic scale to measurement, advertiser outcomes, and how agentic AI could bring more automation and precision to advertising, they cover it all.

Spotify: https://open.spotify.com/episode/7Edud1PBt9dY7wUZKjP2iS?si=EE8EUNirQG66IuKLoDHQLA
Apple Podcasts: https://podcasts.apple.com/us/podcast/freewheels-gil-sommer-on-how-live-sports-are-changing/id1705070045?i=1000792307861 by @marketecturetv

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4 days ago

What. A. Day. Our first Marketecture Live: Chicago was one for the books. To those that joined us: thank you, thank you.

To those that missed us in Chicago: Marketecture Live IV returns to the Glasshouse in NYC on March 9-10.

Tickets are on sale now at marketecturelive.com taken in Morgan MFG by @marketecturetv

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AI is changing how media gets bought and how agencies operate.

Tanja Mimica, Co-Founder and COO of Kovva, joins AdTechGod to discuss automating media buying workflows, the future of junior media buyer roles, and how AI could help agencies turn institutional knowledge into a lasting competitive advantage.

Watch the full episode to hear why the future could belong to the “compounding agency.”

Spotify: https://podcasts.apple.com/us/podcast/ep-151-tanja-mimica-of-kovva-on-what-the-future/id1705070045?i=1000792128561
Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-151-tanja-mimica-of-kovva-on-what-the-future/id1705070045?i=1000792128561 by @marketecturetv

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One, two, three strikes SOLD OUT at Marketecture Live: Chicago!!!

We’re 24 hours away from kicking off ML CHI at Morgan MFG and can’t wait to share what’s guaranteed to be an incredible day with everyone.

If you struck out on your chance to meet us in the Windy City, keep an eye on your social feeds for highlights, insights, and elite vibes from the day. by @marketecturetv

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@sherunsitorg is joining us at Marketecture Live: Chicago for something special.

Marketecture’s @jackelyn_k and Sam Khoury will be going BTS to host Behind the Stage, an exclusive interview series featuring conversations with some of the incredible female leaders across the advertising industry.

The series begins September 23 at Morgan Manufacturing in Chicago. Keep an eye on the Marketecture socials for updates. by @marketecturetv

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16 days ago

AI is creating a new layer in media buying.

Corey Ferengul, Managing Partner at Aperiam, joins hosts Ari Paparo and Eric Franchi to break down Unified Media Platforms and what they could mean for marketers, agencies, and ad tech.

https://news.marketecture.tv/podcast/episode-191-corey-ferengul-on-the-newest-start-up-category-umps/04a5de8f-4faa-40f2-8759-0a943ad6228c by @marketecturetv

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