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We’re going Behind the Stage with Marketecture.

This is the first of 12 conversations from Behind the Stage, a new video series from She Runs It and @marketecturetv exploring how leaders are navigating change, and the skills, strengths and perspectives that will matter most as our industry evolves.

Filmed at Marketecture Live Chicago as part of our FutureProof initiative, the series brings more women leaders and diverse voices into the conversations shaping the future of marketing, media and technology.

We’re excited to share the first one today, with much more to come. Thanks to our partners at Marketecture for bringing these videos to light.

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A $110B soap opera, erm, media merger, Apple says “bite me” to ad tech, and somebody please give out-of-home its flowers.

That’s what we’re dishing on in this week’s Delivered in Full. Kait O’Brien is joined by Linda Bethea, former CMO of Danone North America, to unpack what Paramount’s acquisition of Warner Bros. Discovery means for advertisers, how Apple’s latest privacy maneuver rained on Advertising Week’s parade, and why advertisers should buy more out-of-home.

Plus, when we send it: Amazon thinks it knows you better than you know yourself. And AI has officially made finding what you’re looking for harder than it needs to be.

All that and more on this week’s Delivered in Full.
Catch the full episode wherever you get your podcasts.

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It’s not that hard, “build a bigger table.” - @ginacavallo cc: @stacycelia @marketecturetv

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Three #AWNYs in & we made our way to the best views for our amazing community. 🥂

I still get so excited to dream up & produce all the creative, special elements for our @AdTechGod + @marketecturetv socials. ✨

Thank you Gracenote, @nielsenmedia + NIVO x @innovid for your partnership!

#advertisingweek #awny #adtechgod

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What does it cost a team when people decide it’s safer to stay quiet?

The question nobody asks. The idea nobody shares. The mistake nobody flags until it’s harder to fix.

Stephani Estes gets right to it in this clip from @betatested_ : psychological safety is “not a nice to have”; companies that fail to prioritize psychological safety pay for it in lost ideas, preventable mistakes and of course, revenue. #womenempowerment #womensupportingwomen #corporate #business #advertising

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Welcome to @betatested_ - a podcast where bold executives tell us about their imperfect path, revealing that everyone is “beta-testing” something. It’s time to stop striving for perfection, recognize our value, opportunity to grow and boldly ask for what has been earned. @stacycelia @marketecturetv

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@vanessa_lea_otero from @adfontesmedia dropped so much knowledge in this week’s episode of @betatested_ - she made me go 🤯. This is a woman who takes risks, dives deeply, has conviction and integrity, and absolutely gets what this is all about. Can you relate to this clip? #leadership #womeninleadership #womenempowerment #adtech #womeninbusiness @marketecturetv @stacycelia

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You don’t have to fit into the boardroom to belong in it.

You don’t have to pretend it’s easy. It’s not.
You don’t have to have the perfect answer. Nobody does.
You don’t have to make yourself smaller, smoother, quieter, or more “executive.”

Sometimes it’s hard. And frankly, none of this is easy.

@friday83 learned that being real isn’t a weakness. It’s THE thing that makes people trust her. It was her greatest “unlock” in her executive journey.

Bring the whole damn human into the room. The ambition. The uncertainty. The conviction. The hard days.

You were never meant to fit the room. It may not be “your”room if you were.

You were meant to bring something to it. What stands between yourself and being YOU fully? You’ve got this.
#leadership #womeninleadership #womenempowerment #womeninbusiness #adtech

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I walked away from this conversation with Sarah Caputo thinking about it long after we stopped recording.

We talked about where strength comes from, what it means to really know your value, using your voice even when someone might disagree, and having the courage to try something you’ve never done before.

But what stayed with me most was the level self awareness Sarah has. She understands where she came from and who she is deeply. There was something incredibly powerful about that. No wonder she understands her value clearly. No wonder she optimizes for truth with confidence. Of course she walks through her fear.

This conversation reminded me that the things we’ve been through don’t just shape our stories. They shape how we show up, what we’re willing to risk and, sometimes, how much we’re capable of believing in ourselves.

I loved this one. Thank you, @sarah_rose_ig , for trusting me with so much of your story. ❤️

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Being kind to your employees isn’t just the right thing to do. It’s smart business.

The data tells us that engaged teams are 23% more profitable, with higher productivity and lower absenteeism and turnover.

But some companies don’t need a spreadsheet to understand this, they’ve built it into their culture.

This clip is from my conversation with @butlertill - a woman-led, employee-owned agency that is leading the way in proving that you can build a high-performing business and treat people exceptionally well.

Because kindness and high standards aren’t opposites.

You can demand excellence without diminishing people.
You can hold people accountable without making them afraid. You can build a winning culture without leaving humanity at the door.

Kindness isn’t weakness. It’s smart leadership and smart business. #leadership #womeninleadership #womenempowerment @marketecturetv #womeninbusiness #boss @stacycelia

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Stop building a career around who you think you’re supposed to be. It doesn’t work.

Our incredible guest, @anj613 from @levelagencymarketing nails the real work: know yourself first. Design your life second.

Know your values. Know your boundaries. Know what you actually want and THEN build a career around that, not someone else’s definition of success.

The catch? It takes time, reflection, and some uncomfortable honesty.

Because you can’t live an authentic life if you haven’t taken the time to figure out who you actually are. #leadership #womeninleadership #adtech #womenempowerment #womeninbusiness @betatested_ @marketecturetv @stacycelia

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Join me at #MarketectureLive in Chicago on September 23!

Learn more at: Chicago.marketecturelive.com

@marketecturetv

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