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Marlene | UK UGC Creator

@marlene.odegaard

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🇳🇴🇬🇧|📍UK UGC Creator • 💊 Pharmacy background → trusted health/beauty content 💌 [email protected]
↓ Portfolio + free UGC guide
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Scandi girl rule — fewer products, better products 🌿 Hygge is a whole philosophy and it applies to self care too. @estrid gets it 😌🌸 Paid collaboration with @estrid by @marlene.odegaard
4
18 days ago
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A series you don’t want to miss! 🤭 I’ve got zero experience, a vision board, and way too much confidence. What could go wrong??? I really didn’t expect this shelf I built to fit this perfectly but somehow I did?! I didn’t actually cut the wood myself, I measured the shelf space and took it to my local @boysandboden and they helped me find the right material and cut to size 🙌 Don’t forget to follow @marlene.odegaard so you don’t miss what’s next! And if you’re a home brand — I’m doing this whole bathroom, a dining room and a bedroom, so I’m open for UGC collabs ✨ send your inquiries to marlene.odegaard@hotmail.com by @marlene.odegaard
13
a month ago
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The two things nobody told me about switching to a subscription razor 😭 1- it’s actually cheaper than what I was buying at the supermarket. 2- it’s got no harmful ingredients that so many others put in their hydration strip. Safe to say, I will never go back! 💞🌸 Click the shop icon to set yours up today ✨ by @marlene.odegaard
4
a month ago
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After a lot of time in my inbox as UGC creator, here’s what I look for when looking through my emails 🚩 🟢 Green flags • They use your name and mention your actual content • Clear brief, deliverables and timeline upfront • They share their budget (or ask for your rates) • Usage rights are spelled out • The brief has a «don’ts» list, so you know exactly what they need • They mention a kill fee if the project gets cancelled • A contract before any work starts provided on their end, or that they’re happy to sign one provided by you 🔴 Red flags • «We’ll send free product in exchange for…» with no pay. Which in my opinion is only ok when you first start out to gain experience • Asking for unlimited or perpetual usage rights without being ready to pay what it’s worth • Pushing you to buy the product first • Vague brief, endless revisions, no contract • Sent from an email address that doesn’t match the brand’s website • Asking for any final or raw footage «for review» without watermark before payment is made • Whitelisting, Spark codes or exclusivity slipped in without extra pay • Rights to use your face or voice for AI-generated content • «easy to create» bulk packages of content that work out at £20 a video 🫨 • Pay-per-view deals with no base rate, so you do all the work and only get paid if it goes viral Any time I get an email through now that has any red flags immediately goes into my bin. The audacity sometimes 🤦‍♀️😂 A good brand will always respect and recognise that your content has value ✨ The best way to spot a red flag? Know what a green one looks like on paper 📝 Grab my contract template, the same one I use with my own brand clients who are happy to sign ✨ Comment CONTRACT and I’ll drop the link Follow me @marlene.odegaard for all things UGC 🌸 by @marlene.odegaard
1
9 hours ago
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Episode 1: from part-time dispenser to full-time creator ✨ So here’s the plan: when UGC pays more than the pharmacy three months in a row, I’m handing in my notice 💁‍♀️ But first, chapter one: £3,000 from UGC before Christmas. Starting over from zero, today. I’ll be sharing it all every Sunday: the yeses, the no’s, and everything I learn along the way ✨ And next week… the scariest email I’ve sent as a creator 👀 Follow along @marlene.odegaard to see I turn my side hustle into a full time job 🌸 by @marlene.odegaard
10
4 days ago
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Autumn does something to me every single year 🍂 And I’ve been loving the full @estrid setup for this; exfoliator, razor, moisturiser 🌸 My legs have never been softer going into the colder months. Paid collaboration with @estrid #selfcare #estrid #skincare #autummroutine #bodycareproducts by @marlene.odegaard
6
5 days ago
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Is it just me or does my skin go a bit confused every autumn? 👀🍂 Literally shiny by lunch but tight after washing… make it make sense 🤦‍♀️ These products from @simpleskin work perfectly in sync for this season of your skin is anything like mine! #simplesquaduk #simplepurifyandclear #ad #simplehydrateplus by @marlene.odegaard
5
6 days ago
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Gifted or bought? He’ll never know 🤫📦 If you want to start doing UGC but have no idea where to begin, I made a free beginner guide covering how to get your first brand deal and how to build a portfolio without being a big influencer. Comment GUIDE and I’ll send it straight to your DMs 💌 by @marlene.odegaard
16
8 days ago
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5 reasons the @estrid razor lives rent free in my head 🌸✨ The list could honestly go on but these are my top 5! Click the button to set up your schedule today 💞 Paid collaboration with @estrid #myestridroutine #bodycaretips #selfcare by @marlene.odegaard
3
11 days ago
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It’s all in the razor girl 🌸✨ If your skin feels like it’s on fire after shaving, it’s simply just cus you’re using a razor with one or two blades, no hydration too it, or even worse… a dull blade! The good news is that @estrid makes it so simple by sending new blades to your door 📦 They come with 5 blades and a hydration strip that protects your skin 🌸 Paid collaboration with @estrid #shaveroutine #razorbumps #skincarethatworks by @marlene.odegaard
8
13 days ago
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Cus there’s nothing worse than realising you’ve signed something completely against your favour when it’s too late 🥴 🌸 Scope of work: what you’re expected to deliver. This includes all the deliverables (number of videos, what platforms they will be used, length of video etc). 🌸 Brief: the brand’s creative direction. If they change it after you’ve filmed, that’s a reshoot, not a revision. 🌸 Revisions: where the brand gives you feedback on what they want to be changed in the editing process. I usually add one round of revision, and any more than that I do charge for. 🌸 Usage rights: how long and where the brand can use your video. Organic or paid? Always set a time. I charge 30% of my base rate per month for paid usage. 🌸 Perpetuity: they can use your content forever. Red flag unless they’re paying properly for it 🤷‍♀️ 🌸 Whitelisting / Spark Ads: they run ads through your account. Which means they not only use your face, but also your following and brand. Charge extra for this! 🌸 Exclusivity: you can’t work with competitors for a set time. You’re potentially losing income, so charge for it. 🌸 Raw footage: unedited clips. Always charge for this too! 50% of base rate I would personally charge, as this is SO valuable! 🌸 Payment terms: “Net 30” means you’re paid 30 days after delivery. I always clarify payment before I sign anything. This is more typical with retainers and tbh if it’s a one off deal I always tell the brand I deliver watermarked content and remove watermark after payment. This just makes sure that I’m actually being paid on time. 🌸 Kill fee: what you’re paid if the brand cancels after you’ve started. No kill fee means you risk working for nothing. Don’t forget to save this for your next contract, and follow @marlene.odegaard for more UGC tips ✨ by @marlene.odegaard
4
14 days ago
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The days where only influencers with huge followings can make a living online is in the past ✨ Most people still don’t know the difference between an influencer and a UGC creator, but to put it simply; As a UGC creator you don’t make money from your following, but from your content. Which is why you don’t need a massive following. Brands are not paying you to promote products to your followers, they’re paying for your expertise in creating content that converts for them ✨ So if you want to learn how to take your first steps into UGC, comment GUIDE and I’ll send you a free guide that teaches you everything you need to know to get started 🌸 For any UGC inquiries email: marlene.odegaard@hotmail.com by @marlene.odegaard
10
15 days ago
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