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Masha Kechaeva | Artist | Concept director

@mashakechaeva

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Interdisciplinary artist

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Dear friends, I’ve decided to update some information about me. In case you are interested to know me better 😉

I’m an artist and creative director who works with set design and costume design. I’ve been working in theatre, advertising, and film.

Besides creative director job I currently work with textiles and building a series of sculptures for my solo show.

I graduated from university with a major in history and archives. It was interesting but not very exciting. I decided not to quit but to pursue another education simultaneously, so I attended fashion school for 7 years. Mornings were for history, and evenings were for fashion school.

In 2015, I was accepted into the British Higher School of Art and Design. Over two years, I studied Theatre Design/scenography. After that I was combining design of the set and costumes, when it was possible. Nothing is more exciting than creating the whole world on the stage.

For almost 7 years I was working as freelance creative director in Moscow and I was specialised in building concepts, branding, developing set design for events, concerts, festivals and parties.

Because my background is in theatre, I grew up thinking of my area of work as multidisciplinary. I never limit myself to specific tools or experiences. I often look for a solution based on the task—what material will express this idea better—rather than limiting myself to one medium.

Recently I made a film with amazing team of artists from Bay Area and honestly I surprised myself. But that was the moment and I thought: “Why not?”.

I’m also a teacher - I’ve been teaching online and giving workshops in Norway, Italy and USA. It is truly inspiring to support my students and share my skills with them, witnessing them finding their visual language and encouraging them to experiment with materials and media. I love it.

If you would like to share something with me or have a good cup of tea-DM and we will make it happen!

📸 by @zhuchkin taken in San Francisco, California by @mashakechaeva

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2 years ago

Found a sketch that expresses very well how I felt in 2023 by @mashakechaeva

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13 days ago

July Birthday echo 🎂 🥰 💃🏻
After all, the best gift I could ever think of is all the beautiful people around me (and many of them are not in these photos, but are definitely in my ❤️).

Thank you @ritaxpopova and @calif_aist for taking photos! 🥰 taken in San Francisco, California by @mashakechaeva

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2 months ago

It was an extremely joyful ride to organize Being Liminal Being film program. Thank you to everyone who joined us! ✨✨ Thank you to @tanner_masseth , @lillicarre , @andrewnormanwilson_actually , @ann_oren for trusting us with your films. Thank you @roxie_theater for giving us this opportunity. Thank you Ryan @i_go_by_ryan for your help with graphic design.

We’re already looking forward to next year, stay tuned 💛😎 taken in Roxie Theater by @mashakechaeva

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2 months ago

Some behind-the-scenes moments while working on Walking in the Time of Uncertainty, back in 2022, with @oliverousterhout and @i_go_by_ryan.

Excited to see my film on the big screen at the Roxie again (tomorrow July 21😎). And it’s the most amazing feeling to get, seeing that my film sort of lives its own life, and I keep finding something new for myself in it (after all these editing hours!!!). It’s like it’s unfolding somehow, bringing more layers of thoughts, meanings, and symbols… it’s a living organism that has its own life now 💛 taken in Zabriske Point, Death Valley National Park by @mashakechaeva

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2 months ago

🥸Here is the list of books that were insightful and inspiring for me - ones that brought light to the most liminal states of my life, and eventually to daily life itself. The further I go, the more I feel we are moving through layers of liminality, again and again. Some sort of a liminal pie 🥧✨.

We are excited to see you all on July 21st. Bring yourself, friends and family and let’s dive into this beautiful film selection together! 🎟️ Link for tickets in bio. by @mashakechaeva

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3 months ago

Save the date — July 21st, 6pm, Roxie Theatre. Join us for Being Liminal Being, a shorts film program.
🎟️Link for tickets in bio.

How can liminality be expressed through film and video? What does it feel like to be neither here nor there? How do we walk through moments when it’s hard to recognize ourselves, or the space around us?

Unpacking it all with an incredible lineup of directors — Lilli Carré @lillicarre , Tanner Masseth @tanner_masseth ,Andrew Norman Wilson @andrewnormanwilson_actually ,Ann Oren @ann_oren , and Masha Kechaeva @mashakechaeva.

The program will be followed by a conversation and Q&A with curators Masha Kechaeva and Elise Schierbeek. taken in Roxie Theater by @mashakechaeva

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3 months ago

We’re glad to introduce the film by Masha Kechaeva “Walking in the Time of Uncertainty” that premiered at the Roxie in 2023 and was selected as a semifinalist at New York Indie Shorts awards. The film was shot in San Francisco Bay Area and in Death Valley. In her video essay Masha channels a state of liminality, where protagonist passes through a series of increasingly dream-like environments, devoid of people but full of possibility.

✨ Join us for BEING LIMINAL BEING, a shorts program of experimental film and video works screening at the Roxie Theater on July 21st at 6 pm.

🎟️ Link for tickets in bio.

Photo by @kristinavaraksina taken in Roxie Theater by @mashakechaeva

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3 months ago

We spent months thinking about liminality — and these five directors each showed us something we hadn’t seen before. So honored to share this program featuring works by @andrewnormanwilson_actually, @lillicarre, @tanner_masseth , @ann_oren , and @mashakechaeva.

✨Join us on July 21st at the Roxie.
🎟️Link for tickets in bio. taken in Roxie Theater by @mashakechaeva

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3 months ago

Some thoughts about our film program and how it started…Uncertainty might be the most human thing we share 🌫️ Come explore it with us — Being Liminal Being, a short film program at the Roxie on July 21st. Link in bio for tickets! 🎟️😎✨
#filmscreening #sanfranciscoevents #roxietheatresf #shortsvideo #independantfilmmaker taken in San Francisco, California by @mashakechaeva

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3 months ago

Happy to officially announce our first short film program, curated with Elise Schierbeek @carbon.lake at the Roxie Theater. We chose 5 films that each, in their own unique way, reflect on the themes of liminality, transition, uncertainty, and the state of in-between.

We find this theme a loud reflection of the time we live in — though we acknowledge that change is the only constant. Yet lately, the experience of liminality has brought us all to a completely different level, and we are curious about the ways we as humankind adjust to the fog of uncertainty on this planet — and how that can be expressed through film.

🍿🎟️We have 3 tiers of tickets available — purchase starts today. Link in bio.

Thank you — share, repost! 🖤 taken in Roxie Theater by @mashakechaeva

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4 months ago

While it’s still May, I want to leave the memory of how it started. New York, Moby Dick at BAM, Dia Beacon, all Chelsea galleries, friends, sleepless nights and endless conversations. I missed it so much… Lately my life has been a lot about behind-the-scenes processes — something is ripening and getting cultivated… And New York has a talent for waking you up… or rather, not letting you sleep — it pulls back the curtain and shares its buzz with you… and you just 😎🤤😵‍💫😍And even though I was happy to be back in SF, now I can’t wait to go back and feel it all again and again and again 🍎 taken in New York City by @mashakechaeva

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4 months ago