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Sell your sh*t without the ick 💁‍♀️
Marketing for genuine-@$$ service providers
🎓10+ yrs of sales copy @hotcopyhaus
↓ Free community—come hang! 🛋️ ↓
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🍹 Introducing Master Your Messaging®—copywriting community and your new go-to hub for crafting messaging that sells your sh*t ~without~ the sleazy tactics or self-doubt.

→ No more staring at blank pages.
→ No more endless bio tweaking.
→ No more copying what everyone else is doing.

Just clear, confident messaging that sounds like YOU, does good for your brand AND your audience, and builds a business you can forever be proud of.

Grab your matches, cutie, because together, we’re burning the old copywriting playbook to the ground 😎

Let’s write this b*tch from scratch, our way. ;)

#buildyourbrandwithus #creativecommunityhub #smallbusinesscommunity #copywritingforcreatives  #copywritingcoach by @master.your.messaging
5
2 years ago
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After 10 years of copywriting and 7 of those as a full-time business owner, I can wholeheartedly say there’s 

❌ No client
❌ No project
❌ No payment 

that will ever be worth sacrificing my peace. 

Do you agree?

#copywritingexpert #freelancingfemales  #copywritingforcreatives #freelancecopywriting #freelancecommunity by @master.your.messaging
6
5 months ago
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How to write about yourself if you’re an overthinker ~ Part 2 🧠

Follow @master.your.messaging for more crazy simple copywriting tips!

#copywritersofinstagram #smallbusinesscommunity #marketingtipsforbusiness #marketinginspiration by @master.your.messaging
7
5 months ago
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How to write about yourself if you’re an overthinker

✨ Stay tuned for part 2 later this week ✨

Pssst—follow @master.your.messaging for more crazy simple copywriting tips

#copywritingcoach #copywritingtip #marketingcoaching #smallbusinesscommunity by @master.your.messaging
3
6 months ago
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I’ve been a full-time business owner—developing DFY brand messaging strategies & conversion copy for coaches—for SEVEN years now (corporate copywriter before this) 🤯

(((Pretty wild considering I’m only only 21 (…plus a few years 🙃))))

Anyway—in that time, I have learned a lot of lessons. 

And I’ve probablyyyyyy ignored just as many 🫣

BUT THIS IS IT Y’ALL. *This* is the year I stop tying my worth to my productivity! 
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#happycreativelife #servicbasedentreprenuer #digitalentrepreneurship #smallbizlove #businessinspo taken in Richmond, Virginia by @master.your.messaging
5
9 months ago
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My simple 5-step process for sales copy that WORKS 🤑 ((as a conversion copywriter + copywriting coach)) 

With my degree in Professional Writing + now with 10 yrs of actual profesh copywriting experience under my belt for brands like Capital One and Teachable…

➡️ I know firsthand what works and what does NOT when it comes to selling your sh*t with words 👋

After a decade of specializing in this ish, I can CONFIDENTLY say >> You *cannot* go wrong with this recipe if you’re an online service provider. 

⭐️ Give her a save ;) ⭐️

Was this post helpful? Let me know!

—

Hey, I’m Mack!👩‍🍳 I help you DIY non-manipulative brand messaging so you can sell your sh*t WITHOUT without the ick + WITHOUT sounding like every other Sally Service Provider on the block.

{{ Follow for more fluff-free copywriting tips + lots of cat pics }} 
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#copywritingtip #smallbusinessmarketingconsultant
#marketingforcreatives #copywriting101 taken in Richmond, Virginia by @master.your.messaging
3
9 months ago
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What Black Friday offers do you have your eye on? 👀

#femalefounders #brandmessaging #creativebusinessowners #femaleownedbusiness taken in Richmond, Virginia by @master.your.messaging
3
10 months ago
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Stop competing on price when you could be the premium choice instead 💲💲

> If you’re watching competitors charge $2,500 while you’re stuck at $500... 

>  If you’re spending hours writing captions that don’t convert... 

> If dream clients keep choosing “the other person”... 

You’re missing one crucial piece. 

And it’s NOT your niche. ❌

It’s your ✨ offer positioning ✨

Your positioning is HOW you/your solution are different.

Think: Your unique angle, method, or transformation—what makes working with you the ohhhh so OBVIOUS choice.

You’ve got the skills, passion, expertise, and recipiets to back it up. 

Now, what you need 👉 the right positioning. 

The brand NEW workshop — The Blank Page to Booked Out Blueprint guidees you thru the exact framework I use to develop premium offer positioning both for my high-ticket clients AND myself. 

🔥 Right now, only it’s $27 → you know what to do ;)
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#onlineserviceprovider #womenbusinesses #onlinebusinesstips #conversioncopywriter #copywritingexpert taken in Richmond, Virginia by @master.your.messaging
11
a year ago
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Your offer may be as hot as me in college rocking a bandage skirt. But if it isn’t POSITIONED clearly…you can bet your cutie patootie it won’t be getting the attention it deserves 🫠🙃

Offer positioning = how you connect the dots between what you DO and what your dream client actually WANTS.

Nail this piece of foundational messaging, and your audience will be hot n bothered (and pressing PURCHASE) before ya know it ;)

Not sure where to get started with your offer positioning? >>> The Blank Page to Booked Out Blueprint workshop drops this WEEK! 🤩🤩🤩

Slide into my DMs if you want first dibs and a free 1:1 audit along with it 🤑
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#onlinebizowner #marketingtipsforbusiness #freelancingfemale #entrepreneurwomen #creativebusinessowners taken in Richmond, Virginia by @master.your.messaging
4
a year ago
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“Brand messaging is foundational—it’s like knowing your math” 🧠 

^^ That’s what one of my clients said after I handed off her custom messaging strategy

Your brand messaging is the sh*t that comes first—BEFORE your copy 

(Yes, even the projects you want to outsource to a copywriter!!)

🤔 Why?

Because it’s what allllll your copy is built off of.  It’s the strategic groundwork *beneath* your words that does the work and enables your copy to actually SELL. 

More on this + how to develop your offer’s unique messaging in The Blank Page to Booked Out Blueprint (coming soon!! 😘)
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#copywritingexpert #copywritingcoach  #creativecommunityhub #buildyourbrand #brandpositioning taken in Richmond, Virginia by @master.your.messaging
6
a year ago
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🙅‍♀️ Stop reinventing the wheel every damn time you sit down to write, my gal!! 🙅‍♀️

You know that feeling when you stare at a blank page for 30 mins trying to figure out wtffff to say about your services? 

^^ That’s because you’re starting from scratch every single time! ⏱️

Your brand messaging is the ✨foundation✨ alllllll your copy and marketing is built on. 

When you nail this *first*, writing anything and everything suddenly becomes MUCH easier and MUCH less time consuming (because you already have your brand’s blueprint in place)

Think of it like having a recipe vs. trying to bake a cake by throwing random ingredients together 🍰👩‍🍳

If you or someone you know has been personally victimized by blank page paralysis, you’re not alone. Follow @master.your.messaging for your daily dose of strategy + support ❤️
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#brandmessage #brandvoice #servicebasedbusinesses #copywritertips #onlinebusinesscoaching #freelancertips taken in Richmond, Virginia by @master.your.messaging
7
a year ago
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Your brand isn’t “too much”

It’s just too bold for the people who were ~*never going to buy from you anyway*~ 

Do you agree?
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#brandvoice #creativebusinessowners #entrepreneurialedge #entrepreneurialmind #brandglowup taken in Richmond, Virginia by @master.your.messaging
4
a year ago
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