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Matthew Roop

@mattroop

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Designer, Teacher, & Creative Leader • Founder @yeyedesignstudio • DD @studio.freight • Prev @andwalsh @sagmeisterandwalsh • My music: @mattroopmusic

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2 years ago

Excited to see this branding project for the 99th Annual ADC Awards that I lead at @andwalsh up on insta! It was a ton of fun exploring a modular project and bringing something new to a fairly simple concept.

I can only take so much credit though, the animation and art direction from the amazing @andwalsh team really brought this concept to life. Go team!

Creative Direction: Jessica Walsh
Production: Stephanie Halovanic
Design Lead: Matthew Roop
Copywriting: Jessica Walsh, Stephanie Halovanic
Animation: Alex Slobzheninov, Mikey Kelly, Soomin Jung, Danae Gosset
Photography: Sarah Hopp, Arielle Casale
3D: Pedro Veneziano by @mattroop

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6 years ago

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6 years ago

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5 days ago

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2 months ago

🫠🫠🫠🫠🫠🫠

#ai #linkedin #writing #computer by @mattroop

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2 months ago

Denormalize power banks 😤
Post your opinion on thecommentsection.com
Link in bio.

#2026
#phones
#rant
#tech
#ai by @mattroop

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3 months ago

Print isn't dead. Long live print!

Over the past few months @studio.freight has collaborated with the awesome folks at https://bigmess.xyz/ to produce their 25th edition all about every designer's favorite subject: typography. This is an expressive, informational, comedic, and slightly indulgent dive into exactly what we love about type.

Content includes thing like an in-depth interview with Gregory Gazdowicz of @commercialtype, the "literal" anatomy of typography, and a probably too hard to read write-up on "Lettering in Protest".

We're stoked to launch this. Big thank you to Nigel E. and Dempsey Ewan for making this happen. It was a big mess, in the best of ways. by @mattroop

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4 months ago

Less than 15 seats remain!

Hey friends and neighbors. For those who haven't signed up or didn't know, my good pal @randeyng and I will be having our first duo gig together here in Singapore at @heirloomsmusic. It's a gorgeous cosy space with tons of vintage guitars and famous heirlooms. We'll be playing through a set of folk and bluegrass songs including some tunes from legends like Bob Dylan, Doc Watson, and Johnny Cash.

It's going to be an awesome evening and we really hope to you all there. Here's the nitty gritty details:

📅 Date: June 20th
🕑 Time: 3-6PM
📍 Location: Heirloom Music Singapore.

We will be joined on-stage by some good friends of ours as well. @bellwetherbayou @markjamesgarratt @andre_maxim @tessieword will all be there.

Sign up at the link in bio!
https://forms.gle/iv1UdqUFsgQFP2Hh9 taken in Heirlooms Music by @mattroop

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4 months ago

Heirlooms Music is excited to present:
A Front Porch Evening with Randey Ng & Matt Roop

Join us for an intimate afternoon of folk, bluegrass, and old-time music alongside special guests Mark Garratt, Laura Schwartz, and Tessie Word.

The afternoon will feature songs and stories from both yesterday and today. From bluegrass standards to Civil War-era folk songs, the program explores a wide history of American folk, bluegrass, and old-time music.

And for the instrument geeks among us, the songs aren’t the only vintage items on the bill. Throughout the afternoon, the musicians will be performing on a selection of collectible and vintage instruments from the Heirlooms Music collection, pairing these songs with instruments from the eras they came from.

It’s a rare chance to hear this music in a way that’s closer to how it would have been experienced generations ago.

📅 June 20th
🕑 3–6PM
📍 Heirlooms Music, Serangoon

Limited capacity (~30 people)
$28 reservation

Light Refreshments Provided!

Reservations via link in bio. taken in Heirlooms Music by @mattroop

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4 months ago

A full month of Moon 🥹🌙 by @mattroop

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4 months ago

Without a doubt, this is the most significant piece of work I’ve shared in the past two years.

The last 18 months at Studio Freight have been genuinely mesmerizing. The craft, the taste, and most importantly, the principles that drive the people here are nothing short of a dream. You just don’t find it elsewhere. And trust me, I’ve looked.

That same standard carries through in the reintroduction of the studio itself. Driven by the hunger and taste of a team that runs on “Brutal Elegance,” this rebrand is designed to land with force. A heart transplant, from ours to yours.

Well done team.

#design #graphicdesign #typography #art #designinspiration by @mattroop

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5 months ago