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Maude House

@maudehousecreative

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Your favorite agent's favorite marketer.
šŸ‘‹ Hi, I'm Steph, founder of Maude House.
6+ years studying what makes top-producing agents successful.
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Second year sponsoring 30A May, and naturally, we had to give the website a new outfit. šŸ‘€ Weā€™re back for 2027, and this time weā€™re getting our hands on all kinds of fun things! From the website youā€™re seeing here to agent kits, partnership materials, and all the little details participants will see along the way. Thank you @amybennett30a for letting us be part of the magic you create on 30A. Consider this your first little sneak peek. What do we think of her new look? āœØ Mockup stills by @moyo.studio taken in 30-A Santa Rosa Beach by @maudehousecreative
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2 days ago
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Iā€™ve spent over half a decade in real estate marketing, and thereā€™s one thing I keep coming back to. The agents who need marketing support the most are often the ones who have the hardest time accessing it. Iā€™m incredibly lucky to work with some of the top agents and real estate teams in their markets. I get to build the strategies, create the content, and develop the systems that keep their businesses moving. But everyone has to start somewhere. And not everyone has the budget for an entire marketing department. Sure, there are a MILLION tools, templates, subscriptions, and resources out there. But sometimes having access to everything means actually doing... nothing. šŸ™ƒ Another subscription. Another Canva template. Another saved Instagram post youā€™ll absolutely revisit. (You wonā€™t.) And suddenly, marketing is back on next weekā€™s to-do list. So we created The 143 Methodā„¢ at Maude House. We took the systems we build for established real estate teams and simplified them into something a solo agent can actually execute. āœ‰ļø 1 newsletter šŸ“… 4 weeks šŸ“± 3 posts a week One hour a month. An entire marketing system. Weā€™re turning it into a step-by-step course with AI workflows, reusable templates, connected tools, lead generation, and CRM follow-up. Everything you need to stop starting over every single month. Because great marketing shouldnā€™t be reserved for agents with big budgets. And having access to incredible resources means absolutely nothing if you donā€™t have the time or bandwidth to use them. Iā€™m SO excited to finally bring this to life. šŸ„¹ The 143 Methodā„¢ is coming soon, and weā€™re opening up the waitlist! Join now to be the first to hear when enrollment opens AND get access to special launch pricing. šŸ”— Link in bio! #The143Method #RealEstateMarketing #RealEstateAgents taken in Santa Rosa Beach, Florida by @maudehousecreative
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25 days ago
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itā€™s been a year! by @maudehousecreative
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a month ago
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šŸ“‚ From the archive // a brand system that got passed on, but is still one of my forever faves. Iā€™ll always have a soft spot for playful handwritten type paired with moody texture and film gradients. She is just soooooo cool-girl energy šŸ™‚ā€ā†•ļøšŸ™‚ā€ā†•ļø taken in 30-A Santa Rosa Beach by @maudehousecreative
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2 months ago
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Hereā€™s my whole thing: none of these replaced my judgment. They replaced my busywork. Using AI solely to write your emails and diagnose your rash? Sad. Using it to clear the junk off your plate so you can go do the fun part? Thatā€™s the good shit. Get ridiculously specific about whatā€™s annoying you. Then go build the fix. Itā€™s so much easier than you think. Tell me what youā€™d automate first and Iā€™ll tell you if itā€™s buildable šŸ§ by @maudehousecreative
2
2 months ago
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Hidden Pines has been one of those projects thatā€™s especially fun to look back on. When we came on board in late 2025, this wasnā€™t just about creating a logo or launching a website. The goal was to build a brand that felt aspirational without feeling out of reach, then give the development team everything they needed to hand off a polished, market-ready community to the brokerage. From the ground up, we created: ā†’ Brand identity + logo designā€Øā†’ Website design and buildā€Øā†’ Marketing strategy consultationā€Øā†’ Marketing proposal + campaign trackerā€Øā†’ Custom signageā€Øā†’ Email campaignā€Øā†’ Stationery and branded collateral Today, multiple homes are already under contract, and itā€™s exciting to watch the foundation continue doing exactly what it was built to do. Good branding isnā€™t just about looking polished. Itā€™s about creating the kind of consistency and confidence that carries a project from concept to contracts. Weā€™re grateful to have been part of the beginning, and we canā€™t wait to watch Hidden Pines continue to grow. šŸŒ³ taken in Santa Rosa Beach, Florida by @maudehousecreative
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2 months ago
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This past week Maude House got to sponsor 30A in May. Now for story time // Before the Compass 30A office officially launched, I was its first hire. I came on as the Marketing Advisor for the local office, helping build the brand and presence from the ground up. About four weeks later, my mom joined as Sales Manager (now Senior Sales Manager). Yes, we worked together. For a couple of years, actually. And it was formative in the best way. I got to watch how she leads up close. How she thinks. How she builds trust in a room. That perspective stays with you. Even after my role shifted and I moved on, my connection to Compass still was there. Which brings us to Compass 30A in May. The event exists because of my mom, @amybennett30a Hosting something of this scale is NOT a requirement of her role. It is a heavy lift. Coordination, trust, project management, and a level of intention most people will never fully see. She positioned the event nationally within Compass while keeping the local story specific, thoughtful, and real. Maude House had the privilege of working inside that vision. We supported the website, digital marketing materials, and photography, helping translate the strategy into what people saw before, during, and after the week. For me, it felt full circle. From being the first hire in that office to now supporting one of its most visible moments. So yes, this carousel is a recap of what we shot. But it is also a nod to the woman who built the platform behind it. And the fact that 30A in May leans right into Motherā€™s Day weekend feels fitting. Happy Motherā€™s Day to a very cool mom. Proud of you, @amybennett30a #30ainmay taken in Watercolor 30A Florida by @maudehousecreative
2
5 months ago
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A little tragic for the work. Extremely fabulous for the client. This $12M new construction in Ponte Vedra Beach technically never made it to its big marketing / brand debut. The assignment started before the listing agreement was even signed. @sextonandmock seasoned Real Estate Advisors were heading into a high stakes seller conversation and wanted the presentation to match the magnitude of the property, the market, and the moment. So we built it: ā†’ A focused marketing proposal.ā€Øā†’ A fully developed property brand system.ā€Øā†’ A custom website crafted for an ultra luxury buyer. And then the home went under contract before a single asset ever saw the public. Sometimes it is not about launching the listing. It is about winning the right to represent it. And we got to help make that happen. Being raised in this industry, one thing has always been clear to me, strong marketing does NOT replace a strong seasoned advisor. It simply makes their value IMPOSSIBLE to ignore. And that, my dear friends, is what Maude House is about: clarity for entrepreneurs who need to be instantly understood Until next time! -Steph taken in Ponte Vedra Beach, Florida by @maudehousecreative
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6 months ago
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It sold out in 48 hours. šŸ‘€ The local Compass 30A office hosts a regional event every May in 30A, and it has grown bigger each year. The energy was there. The audience was there. The digital presence was still sitting on a Google Site (bless). They reached out for support in elevating the experience so the marketing finally matched the momentum. As part of our sponsorship, we rebuilt the foundation from the ground up. We extended their existing logo into a more developed brand presence, introducing a wave motif that carried throughout the design to create a cohesive coastal identity. We built a fully custom website from scratch, secured a matching domain, and designed custom email invitations aligned with the new branding. We also sourced 3,000 targeted feeder market contacts to strategically expand their reach. The result was a completely sold out event in 48 hours. The learning moment. When the branding rises to meet the momentum, the response follows. Thankful that I get to collab with such a awesome team at Compass. Special shoutout to @amybennett30a for bringing me in on such a cool project and leading this event. If your brand has outgrown its digital presence, letā€™s fix that. šŸ“² DM me and we can see if @maudehousecreative is good fit for your next project. taken in Santa Rosa Beach, Florida by @maudehousecreative
2
7 months ago
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This is a story about brand within a brand. Sounds simple. Itā€™s not. Cindy is part of a powerhouse Miami real estate team, which means strict brand guidelines. But real estate runs on relationships, so carving out her individuality while working within that framework was the real strategy. So we built her a website that does both: ā†’ Fully compliant with team and brokerage standardsā€Øā†’ Designed to feel distinctly herā€Øā†’ SEO optimized and already ranking on the first page of Google in under 6 monthsā€Øā†’ Built as a long term asset she fully owns She did not technically ~need~ this as a team member. BUT necessary and optional are not the same thing. A strategic website is an investment. It is how you put your best foot forward every single time someone Googles your name. Now every social post, mailer, and campaign can funnel back to one polished, conversion ready home base that she 100% owns. This is what strategic branding looks like when you want to stand out without stepping out of line. taken in Santa Rosa Beach, Florida by @maudehousecreative
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7 months ago
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