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Maude House

@maudehousecreative

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Your favorite agent's favorite marketer.
👋 Hi, I'm Steph, founder of Maude House.
6+ years studying what makes top-producing agents successful.
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Wealth Redefined was a reminder of why I love this work. On October 1, we brought together advisors, builders, and leaders from across the country for one day on 30A. We began at sunrise on the Gulf, spent the morning in conversation at the WaterColor Lakehouse, toured the gallery with Justin Gaffrey, and closed the night around a bonfire on 30A. One idea kept coming up. Real estate today sits where wellness, wealth, and collaboration meet. How people choose to live shapes where they invest, and the best outcomes happen when the right people are in the same room. Thank you to everyone who traveled in, to our panelists and sponsors, and to @realmglobal for partnering with us. It was a privilege to host you. Until next time. A special thank you to our sponsors: @southernholidayhomes @relititle @keylimeconstructionfl @pacasohomes @sheltairaviation
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Here’s my whole thing: none of these replaced my judgment. They replaced my busywork. Using AI solely to write your emails and diagnose your rash? Sad. Using it to clear the junk off your plate so you can go do the fun part? That’s the good shit. Get ridiculously specific about what’s annoying you. Then go build the fix. It’s so much easier than you think. Tell me what you’d automate first and I’ll tell you if it’s buildable 🧐
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Some places are destinations. Others become part of your story. 30A has a rhythm all its own—walkable communities, coastal architecture, gathering places, and a lifestyle that feels both relaxed and intentional. This isn't about a particular property. It's about understanding why so many people return, year after year, and eventually decide to stay. Special thanks to @allisonrichards30a, @sarahbovender, and @maudehousecreative for sharing their perspective on this remarkable stretch of coastline. #30A #Scenic30A #FloridaRealEstate #SecondHomeLiving #ealmglobal #LuxuryRealEstate #LifestyleDriven #SenseOfPlace #CoastalLiving #RealEstateMarketing #SothebysRealty #DiscoverWhatMovesYou #LuxuryLifestyle #DestinationLiving #RealEstateInnovation
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516 Ponte Vedra Blvd is officially under contract. The highest level of representation is not just about visibility. It is about knowing how to create leverage for a client before the public ever sees the property. This $12M new construction in Ponte Vedra Beach went under contract before any of the marketing assets officially launched. At the time, the full campaign was already in motion. Sexton & Mock had developed the positioning strategy, property branding, website, and launch materials because when a property warrants that level of exposure, execution matters. Buyers at this level pay attention to presentation, architecture, construction quality, and how a home is introduced to the market. We are sharing this as an inside look at that process because thoughtful marketing absolutely has value. At the same time, this transaction is also a reminder that marketing is only one part of the equation. The buyer was ultimately secured through relationships, reputation, and decades of experience navigating the Northeast Florida market. After representing more than 1,000 clients, Jenn and Wes understand how to identify opportunity long before it becomes public facing. That knowledge shapes pricing strategy, buyer outreach, negotiation leverage, and access to conversations that never make it online. A polished campaign can generate attention. A seasoned team knows how to convert that attention into results, and in some cases, how to deliver the result before the campaign is ever needed. Both matter. The strongest representation requires both. 📲 For more details, contact Jennifer Sexton @jennifermsexton or Wes Mock @wesleyamock
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This past week Maude House got to sponsor 30A in May. Now for story time // Before the Compass 30A office officially launched, I was its first hire. I came on as the Marketing Advisor for the local office, helping build the brand and presence from the ground up. About four weeks later, my mom joined as Sales Manager (now Senior Sales Manager). Yes, we worked together. For a couple of years, actually. And it was formative in the best way. I got to watch how she leads up close. How she thinks. How she builds trust in a room. That perspective stays with you. Even after my role shifted and I moved on, my connection to Compass still was there. Which brings us to Compass 30A in May. The event exists because of my mom, @amybennett30a Hosting something of this scale is NOT a requirement of her role. It is a heavy lift. Coordination, trust, project management, and a level of intention most people will never fully see. She positioned the event nationally within Compass while keeping the local story specific, thoughtful, and real. Maude House had the privilege of working inside that vision. We supported the website, digital marketing materials, and photography, helping translate the strategy into what people saw before, during, and after the week. For me, it felt full circle. From being the first hire in that office to now supporting one of its most visible moments. So yes, this carousel is a recap of what we shot. But it is also a nod to the woman who built the platform behind it. And the fact that 30A in May leans right into Mother’s Day weekend feels fitting. Happy Mother’s Day to a very cool mom. Proud of you, @amybennett30a #30ainmay
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A little tragic for the work. Extremely fabulous for the client. This $12M new construction in Ponte Vedra Beach technically never made it to its big marketing / brand debut. The assignment started before the listing agreement was even signed. @sextonandmock seasoned Real Estate Advisors were heading into a high stakes seller conversation and wanted the presentation to match the magnitude of the property, the market, and the moment. So we built it: → A focused marketing proposal.
→ A fully developed property brand system.
→ A custom website crafted for an ultra luxury buyer. And then the home went under contract before a single asset ever saw the public. Sometimes it is not about launching the listing. It is about winning the right to represent it. And we got to help make that happen. Being raised in this industry, one thing has always been clear to me, strong marketing does NOT replace a strong seasoned advisor. It simply makes their value IMPOSSIBLE to ignore. And that, my dear friends, is what Maude House is about: clarity for entrepreneurs who need to be instantly understood Until next time! -Steph
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This is a story about brand within a brand. Sounds simple. It’s not. Cindy is part of a powerhouse Miami real estate team, which means strict brand guidelines. But real estate runs on relationships, so carving out her individuality while working within that framework was the real strategy. So we built her a website that does both: → Fully compliant with team and brokerage standards
→ Designed to feel distinctly her
→ SEO optimized and already ranking on the first page of Google in under 6 months
→ Built as a long term asset she fully owns She did not technically ~need~ this as a team member. BUT necessary and optional are not the same thing. A strategic website is an investment. It is how you put your best foot forward every single time someone Googles your name. Now every social post, mailer, and campaign can funnel back to one polished, conversion ready home base that she 100% owns. This is what strategic branding looks like when you want to stand out without stepping out of line.
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Let’s be honest. Every Miami agent wants an ultra-luxury listing. Not every agent is built for one. This tier of real estate is a different sport. Different buyers. Different expectations. Different playbook. Different marketing budget. You deserve a team that knows exactly how to navigate it. We have our own Team Citron formula - a strategic, data driven approach designed specifically for the luxury segment. It is intentional. It is targeted. It ensures qualified buyers and their representatives actually see your home, not just scroll past it. We create movement in the market so your home creates demand. If you want the full blueprint, not just the highlight reel, let’s talk. Connect with @jennacitronpinchuk or @beacitronrealtor for a private consult and we will walk you through the strategy step by step.
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