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Max Wells

@max4thepeople

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dad | creative | hobbymaxxer
▪️artist 🎵 + founder @playbookcreativeagency
▪️documenting the journey
📍Indiana

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three shoots. three industries. same approach. 🤝

start with what the content needs to do. then build the shoot around it.

🍜 hospitality - new menu photo shoot. we turned the same shoot into an animated menu reveal, so one production day gave them stills and motion.

*photography - Andre Portee
*graphic design - Andrew Townsel

📝 classes/enrollment - a straight-to-camera explainer. she walks people through what she does and what they’ll get out of it. built to make signing up feel easy.

*full production in partnership with GoldenToucan

👷🏼‍♂️home service - on-site job coverage, full production for short form. one shoot feeds organic growth, paid ads, evergreen content, and testimonials.

different industries. same playbook. 🟪

need content that actually moves the needle? DM’s are open. taken in Downtown Fort Wayne by @max4thepeople

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3 days ago

would you expect an entire agency to run off just this?

this is pretty much everything I carry.

I can shoot, edit, take client calls.. all of it from anywhere w/ some WiFi. then add in our small crew of subcontractors (love y’all) handling the creative & admin side w/ me…. that’s the whole operation.

no studio… no big office. 🚫

I used to think that you had to have the best of the best gear to be taken seriously.. but I guess that’s what happens you’re used to “fake it til you make it” mentality.

the business was started with the $200 I had left in my account 3 yrs ago…. & crossed six figures this year.

never pulled a loan out. no investors to help with capital. I just locked in & learned how to turn ideas into motion, & that same motion into value for brands that don’t know where to start.

lmk what you want a deeper dive on 👇 taken in Downtown Fort Wayne by @max4thepeople

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11 days ago

been building nonstop lately. client meetings, check-ins, audits. they’re necessary & they spark a ton of ideas, but most leave the room as skeletons..

the real work happens after; on the drive to the next one.

most the time just rambling into a voice memo w/ no filter.

that’s where I’ll build in the details, shape the strategy, & figure out what’s actually worth acting on/gonna push the needle.

end of the day, ideas just need space….

I feel like I learned this at the perfect time, but when every move is intentional.. it all feels like that ⏰

where do YOUR best ideas show up? taken in Cincinnati, Ohio by @max4thepeople

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12 days ago

found these gems from my September roadtrip 📸

maybe I’ll make this into a series or something of all the cool things I see on the road. 📸🌳🖼️

(speaking of. I recently came across a bunch of photos from Hawaii that I took on disposable. will share soon)

*I’m not a photographer or claiming to be. just an Artist by @max4thepeople

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15 days ago

Culturally Rich @komafi taken in Indianapolis, Indiana, USA by @max4thepeople

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a month ago

building- but trying to get better at noticing the little things in between. by @max4thepeople

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a month ago

seven years ago today I was sitting in an room in East Hollywood that I was renting from some friends I’d met off @soundcloud . I had about $200 to my name & an album that was almost finished (it turned out to be caterpillAr, my debut project)

the reason I’m posting this is bcuz this journey has taken me through so many amazing, unbelievable experiences, & I try to show appreciation whenever I can. it’s not easy being a dreamer. but when you put yourself in enough positions where you have no other choice, the universe does this wild thing where it makes sure it all figures itself out. maybe that’s God, maybe it’s luck. I don’t know.

but not a milestone goes unappreciated 🤞🏽 taken in East Hollywood, Los Angeles, California by @max4thepeople

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18 days ago

First professional league baseball game played right here in Fort Wayne📍

Headwaters Park has super rich history & we walk past it all the time without realizing…

There’s even this marker in the park that mentions how May 4th 1871 the Fort Wayne Kekiongas beat the Cleveland Forest Citys 2-0 in what is now known as the first pro league baseball game.

(Not to be confused w/ the first pro TEAM out of Cincinnati in 1869) but the inaugural game of the first fully pro league (National Association)

Technically it wasn’t in this exact spot.. but was still right here in Fort Wayne. This place tho (formally known as League Park) is still special.

Babe Ruth played here twice & said he hit the hardest ball of his career over the fence into a freight car. (Apparently lol)

…Look there’s a TON of conflicting history on this, so I might have some details off. But the point remains the same. History is everywhere.

The more you know. ⚾️🗣️

#fortwayne #baseball #leaguepark #baberuth taken in Downtown Fort Wayne by @max4thepeople

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a month ago

been around me working since the day she was born lol. sitting on my lap in the studio, tagging along to shoots.. even riding around in the car while I take meetings over the phone. she’s seen it all!

now she asks for the camera when she sees the sunset or flowers. makes her own “songs” on the mic, & tells me has work to do too lol

they say kids are sponges… but I never realized how much she was paying attention to the stuff I consider as the “background”

regardless of what she grows up interested in… I can’t wait to see what this child ends up doing 🧠🌟🏅 taken in Downtown Fort Wayne by @max4thepeople

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a month ago

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a month ago

Idk who needs to hear this but… your idea isn’t fragile. Your ego is.

Stop waiting for perfect & start collecting reps. 💪

Motion > perfection by @max4thepeople

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a month ago

building is chaos. nothing wrong w/ finding a lil peace in it taken in Big South Fork Scenic Railway by @max4thepeople

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a month ago