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💫 𝘮𝘢𝘹𝘪𝘮𝘪𝘴𝘦 your strength, inside and out
👩‍💻 Online Physique and Lifestyle Coaching
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Hey girls! I’m Erin, a qualified Level 3 personal trainer and online coach at Maximise Coaching. I’m deeply passionate about helping women become the most confident versions of themselves, both in the gym and in everyday life.

With over 10 years in the fitness, I  understand that every journey has a starting point. I was once a beginner myself, and I know how overwhelming it can feel to want change without knowing where to begin. If that’s you, you’re not alone, I’m here to guide and support you. 

I truly believe strength training is one of the most powerful tools for building self-belief, resilience, and independence. My coaching is centred around education, encouragement, and long term progress, so you’re not just following a plan, you’re learning to trust yourself, grow in confidence, and carry that strength far beyond the gym. I will teach you skills for LIFE, not just to get the dream body, but to go further than you could have imagined 

To enquire with me, head to the link in our bio and tap the link! by @maximisecoaching
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a month ago
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 by @maximisecoaching
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a month ago
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Hey girls, I’m Lulu. Head coach here at Maximise coaching. 

This business is my little world that ive spent 6 years building. 
Before this I was a professional dancer. Sounds glamorous until you know what it actually breeds. An obsession with being thin. Smaller. Lighter. Less. That was the goal for years, and I got good at it, at the cost of pretty much everything else…
Fitness is what pulled me out of that. Not the version of fitness that’s about shrinking. The version that’s about building. Lifting heavy. Eating enough. Getting strong from the inside out.
That shift is still the best thing that’s ever happened to me. Nothing else comes close.
I’m a certified nutritionist now. I compete in bodybuilding. I’m an unapologetic foodie and I love this life a stupid amount. 
 I coach women with every kind of goal. Not just the aesthetic ones. Strength goals, performance goals, “I just want to feel UNREAL in my own body” goals. I’ve been the woman who thought smaller was the answer. I’m not in the business of coaching anyone back into that mindset.
If strong over small sounds like your thing you’re in the right place 

To enquire with me head to the link in our bio ✨ by @maximisecoaching
4
a month ago
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Allow me to reintroduce myself 🫦 

added bonus fact dropped with my favourite artist and song EVER 😏 

had a lot of new people follow recently so abit more of an insight into where I come from and why I do what I do today 💜 by @maximisecoaching
28
5 days ago
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a flick through my portfolio 📖🤓 

we had a new logo so it was only right. 

an insight into some of the unreal transformations I’ve been able to bring to my clients over the years 

Maximise isn’t just about dabbling in abit of weight loss, we fucking go for it, as you can very well see.

you can bring a goal, and darn bet I’m going to Maximise it (pardon the pun 🫢) that was my concept behind the name, and I stand on it. 

lucky in this life to be able to help so many people who trust me with their physique, lifestyle and mindset.

it’s sometimes easy as a coach to get caught up in the do, but looking back at this is a reminder I’m in the right place 🧘🏻‍♀️ 

Grew this little business from the ground up, and we ain’t stopping now infact I’m just warming up periodt.

plans already in the pipeline for 2027 that I am so excited about 🤐 

but for now we are still onboarding clients to join the team, head to the link in my bio and tap the WhatsApp link once for more an insight into what we do 📲 by @maximisecoaching
8
11 days ago
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what happens when you stop doubting yourself and take the leap?

you won’t know until you do it!

but these ladies have taken the leap and are
• feeling more confident
• feeling stronger 
• love what they see in the mirror
• better relationship with food
• improving their health for the long term
• building healthy habits they will keep forever 

when will you stop waiting for tomorrow? there’s never a better time to start than now! 

DM me ‘READY’ or drop me a WhatsApp via my 🔗 for more info 🫶🏼 by @maximisecoaching
7
20 days ago
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When I was younger I really struggled with my body image. In all honesty, I was never educated about calories or how much food I needed; I really had no clue. 

I didn’t realise by eating more of the right foods, I would actually have more energy, confidence, and feel stronger than ever.

Now I realise how much food 2000 calories actually is and how much women really should be eating. Surviving off 1000 calories a day will just slow your metabolism, you’ll feel weak and without realising you’ll have less energy to function.

Now, my purpose is to educate women on the importance of fuelling their bodies, and how much food we really need, in a sustainable way so that we can enjoy life and socialise whilst feeling in our best shape.

to find out more, reach out via the 🔗 in my bio by @maximisecoaching
3
a month ago
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it’s so concerning how many ladies struggle with this 🫠 

If you’re not going to the loo daily, likelihood is your fibre is low. a few small swaps in your day can help, also important to note to stay hydrated when upping fibre! 

comment ‘BREAKDOWN’ below, for a free personalised nutrition advice breaking down exactly how to improve your own diet, sent over via video. Be quick 🫦 by @maximisecoaching
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a month ago
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you can train to look good, but it can’t be the ONLY reason you show up, 

I’ve seen it happen many a time, it has a shelf life. 

creating a progressive lifestyle if it’s done in the right way, should really open up your mind to the possibilities of what you can gain outside of a physique… 

my clients who have really let themselves full submiss to the long term process and are willing to take TIME over the goal, are the ones you see making a full 360 on their physique.. and I cannot ignore that connection 

sure, start training to get in shape.. but allow yourself to enjoy it and learn as you go. 

if struggle to find the care for this lifestyle, outside of just the physique, you’re doing it wrong. I help women get strong AF, sexy AF and healthy whilst doing so. Hit the link in my bio for more info 📲 by @maximisecoaching
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a month ago
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ditch your relationship with the scales!! 

so many women let the scales run their life, but if you are training consistently at the gym, building muscle and getting stronger, your obsession with the scales is only going to hold you back.

let me remind you that the most important thing is how happy you are with what you see in the mirror, your progress, and how strong you are getting. And as a lifestyle coach, the most important thing to me is how happy YOU are, not the number on the scales.

Muscle is a lot denser and heavier than fat, and you can see from my progress pictures how much heavier I am but how much stronger and healthier I look!

Strong > skinny 👏🏼 every 👏🏼 single 👏🏼 time 👏🏼

DM me ‘READY’ to find out more, or message me via the link in my bio

#onlinecoachǐng #gymcoach #strongnotskinny by @maximisecoaching
3
a month ago
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Things I would never ever say as an online coach!!!

Have a read and if this resonates with you, drop me a DM or WhatsApp (🔗 in bio) for more info 🫶🏼

#gymcoach #onlinecoaching #gymbeginners by @maximisecoaching
7
2 months ago
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This physique changed, because everything changed behind it first… 

the attitude towards training and the love for it. The motivation not to just get small but get strong, the passion to learn about nutrition and how to fuel herself. 

this is a transformation I won’t let slip into the shadows because number 1. It’s fckin insane, but number 2. A different person came out on the other side 

results like this come from a lifestyle change, not a diet. Time spent both dieting and growing muscle. 

it’s magical what can happen when you let coachy take the reigns and try to enjoy and trust all parts of the transformation 

I love that I’m at a point in my career where I don’t just help people get ready for a holiday or nail a diet, I help them to genuinely change their health and body forever 💜 

I have online coaching spots available for women who are ready to step into their next chapter and the fck up for themselves ✨ head to the link in my bio for more info on what we do at @maximisecoaching by @maximisecoaching
6
2 months ago
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