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Mediaplus Global

@mediaplus.global

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Mediaplus Group | 25 locations worldwide | #1 WARC Media Agency Overall | Part of @serviceplan Group

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A fragrance you wouldn’t expect. 🏥

For our latest #CreativeMedia campaign with @doctorswithoutborders, we reimagined a familiar perfume advertising format. What looks like a classic fragrance sample on a print ad reveals the scent of disinfectant instead of perfume.
Under the message „This scent knows no borders,“ the campaign highlights something that protects lives every day in crisis regions: access to basic medical care.

Huge thanks to Doctors Without Borders, #MediaplusBerlin, the Mediaplus #CreativeCollective, REPUBLIC Marketing & Media Solutions, and all partners who helped bring this idea to life.

#Mediaplus by @mediaplus.global

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8 hours ago

35+ colleagues. Multiple markets. Two days in Munich. 💡

Last week, our AI Enablement Academy brought together international teams from across the entire #Mediaplus Group to learn, exchange ideas, and apply AI.

Participants worked on real client cases alongside our product experts, gaining hands-on experience with our #HouseOfAI solutions. The focus is simple: learning by doing.

The program also helps grow our AI Ambassador Community, connecting colleagues across markets and helping knowledge reach local teams around the world. 🌍

#MediaplusGlobal by @mediaplus.global

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a day ago

Creative Agency of the Year. Client of the Year. 🥳🙂‍↕️

We are proud to celebrate a strong result at this year’s @iabeurope MIXX Awards: #Mediaplus Germany was named “Creative Agency of the Year”, while our client Playmobil received the title of “Client of the Year”! 🤩

Across the Mediaplus Group, our teams and clients were recognised with 4 Gold, 8 Silver and 1 Bronze awards, spanning gaming, commerce, social, audio, video, DOOH and community-led campaigns.

Thank you to our clients for their trust and partnership, and congratulations to every team involved across the group. These awards reflect the work of colleagues from multiple markets who continue to create ideas that connect brands and people. 🫶

#MediaplusGlobal #CreativeMedia #MediaplusCreativeCollective by @mediaplus.global

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4 days ago

What happens when you put some of our brightest creative minds in one room? 👀💡

You discuss. You challenge. You share. And you #ExploreMore.

From outstanding ideas and “What makes you go WOW?” to future perspectives, pitch learnings and plenty of honest discussion, our #ÜberCreativeSummit brought creative minds from across our international Houses of Communication together in Munich.

And then? Less talking, more doing: an ÜberJam together with our #SPARKAcademy Class of ’27. ⚡

Quite some food for thought and there’s always more to explore.

#WeHost #WeLoveWhatWeDo taken in Munich, Germany by @mediaplus.global

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5 days ago

#SPARKAcademy Class of ’27 has entered the chat. And apparently, Willem Dafoe entered the group chat too. 👀

27 talents from 5 countries. Two days to listen, question, create, connect and #ExploreMore. ✨🌍

From speaker sessions on creativity, outstanding ideas and AI agents, and a Q&A with our CEO Florian Haller, to an ÜberJam alongside our ÜberCreative Summit participants, our Sparkies got straight to work: developing ideas across several working sessions and wrapping things up with a client presentation.

Not bad for their first chapter.

Episode 01 complete. Plenty more to come. 💫

#WeHost #WeLoveWhatWeDo by @mediaplus.global

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6 days ago

What if the real cheat code for November 19 isn’t taking a day off, but levelling up? 🎮

For the most anticipated gaming launch of the decade our colleagues at #Serviceplan and @mediaplus.global are teaming up with @dein_bildungsurlaub und turn racing the city into learning for life! Instead of using vacation days or coming up with creative excuses, gamers can experience the hype completely officially as a certified professional development opportunity.

From Easter eggs to community dynamics and game mechanics, the course turns virtual worlds into lessons for the real one.

Vacation days: buffed. Learning: levelled up. 🎓

#WeCreate by @mediaplus.global

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12 days ago

One last look back, and a look ahead 👀

Before leaving @dmexco, we asked our colleagues two simple questions: What’s next for marketing? And what matters most now that AI is part of everyday business?

Curious to hear what they had to say? Press play ▶️

#WeComment #WeLoveWhatWeDo #DMEXCO26 by @mediaplus.global

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15 days ago

A lot can happen between hello and see you next time 🌿☕️

New faces, familiar ones and plenty of chats, ideas and catch-ups in between. That was our first DMEXCO BACKYARD 💛

Thanks to everyone who stopped by!
Until next time 👋

#WeHost #WeLoveWhatWeDo by @mediaplus.global

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18 days ago

Two days of scaling intelligence, collecting insights and taking a lot of notes 🤓✍️

In between panels, masterclasses and talks, we also spotted a fluffy unicorn chilling on a basketball hoop, found a flamingo in a ball pit and mastered the art of finding coffee wherever we could... 🦄🦩☕
Along the way, we talked retail media, AI-first marketing, behavioral intelligence, commerce, how IRL experiences can become the new social currency and more.

A pretty packed two days in Cologne. Swipe through for a few impressions 👉

See you next year, @dmexco! 👋
But we’re not quite done yet... stay tuned for more #DMEXCO26 content 👀

#WeComment #WeLoveWhatWeDo by @mediaplus.global

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19 days ago

#DMEXCO26 Day 1 in one swipe. 👉

From rethinking leadership in an AI-powered world to building intelligent systems and keeping humans in the loop, Day 1 gave us plenty to think about. 🧠💡

Here are a few impressions from Cologne before we jump into round two! 🙌

#WeComment #WeLoveWhatWeDo by @mediaplus.global

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19 days ago

Kinda late to the trend, but still...kinda chic to work at an agency. 💅🏼😎

#MediaplusGlobal #KindaChic #MediaAgency by @mediaplus.global

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22 days ago

A night worth celebrating 🤩🙌

We’re proud to be honored with 3x Gold, 4x Silver and 1x Bronze for “Sheep happens” (@pennydeutschland), “I WOOL SURVIVE” (@rainbowwoolofficial), “The Roblox Unbox” (Playmobil), “Balls for Balls” (@faqyou.de and @bvb09), “Interactive Intermission” (@otto_de) and more at this year’s “THE BEST AGENCY” Awards by @cherrypicker.

These recognitions mean a lot, as the awards are judged by marketing and communications decision-makers from across Germany, Austria and Switzerland, bringing a true client-side perspective to the evaluation process.

A huge thank you to our clients and partners, including @charlesandcharlotte.bln, for their trust and partnership, and to everyone at #Serviceplan, @mediaplus.global, and @saint_elmos who helped bring this work to life. 🫶

Congratulations to all winners and nominees. ✨

#WeWin #TheBestAgency

📸 Joy Kröger by @mediaplus.global

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25 days ago