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Esther Busch (@serviceplan / @mediaplus.global ) im #MTM40 Interview!

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A behind-the-scenes look before the final reveal 🏙️ A few finishing touches are still on the way, but trust us, it’ll be worth the wait. For now, consider this another sneak peek of what’s to come… #WeLoveWhatWeDo #WeBuildBestBrands #TogetherUnlimited #ExploreMore

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Consider this your rewind button for #InnoDay26 📹⏪

700+ guests, 20 Masterclasses, a packed Morning Stage and a lot going on in between.

Matthew Griffin (@fanaticalfuturist), Tobias Peyerl and Judith Wittwer, @florencegaub, Carina Müller, the @elevatorboys and many more joined us to #ExploreMore.

Thanks to everyone who came by, and to our partners @ad.alliance, REPUBLIC, @thetradedesk, Samsung Ads, @salesforcedach, @amazonads, @contentful.inc and @linkedin_de!

Missed something? Good thing we got some of it on camera. Hit play! 🎬

🗓️ And if you’re already thinking ahead: #InnoDay27 is happening on 14 October 2027.

#WeHost

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Eure Produktdaten zeigen, was euer Angebot kann. Erkennt ein KI-Agent auch, zu wem es passt?

Diese Frage nehmen wir vom #InnoDay26 mit. In unserer Masterclass „Agentic Commerce: How AI Is Reshaping the Future of Commerce“ haben unsere Kollegin Sophie und Carina von Mediaplus beleuchtet, wie KI den Einkauf verändert und welche Rolle Produktdaten dabei spielen.

Damit ein KI-Agent ein Angebot einordnen kann, braucht er verständliche und vergleichbare Informationen:

→ Was bietet das Produkt?
→ Für welchen Bedarf eignet es sich?
→ Was unterscheidet es von Alternativen?

Macht den Check: Nehmt eine typische Kundenfrage. Lässt sie sich allein mit euren Produktdaten beantworten?

Dafür lohnt es sich, das Wissen aus Produktmanagement, Marketing und Vertrieb zusammenzubringen. So werden Kaufargumente sichtbar, die in den Daten bisher fehlen.

Welche Formen von Agentic Commerce sich durchsetzen, ist noch offen. Aber wir können ausprobieren, dazulernen und die Grundlagen schaffen. Unser Take-away: Neugierig bleiben und mitgestalten!

📸 Einblicke ins Event und die Masterclass gibt’s im Album.

Danke an alle für die Fragen und Perspektiven sowie an @serviceplan und @mediaplus.global für den Raum zum Austausch.

#ExploreMore

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So much explored, and even more to think about! 🔭

From future trends and AI to geopolitics, pop culture and the future of marketing, #InnoDay26 gave us plenty to think about and even more to explore.

A huge thank you to everyone who joined us, shared new perspectives and brought the day to life! 🫶

Next stop: the CMO Award Night 👀🏆

#WeHost #ExploreMore #CMO26

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Dreams do come true at #InnoDay26 ✨
#ExploreMore #WeHost

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Your #InnoDay26 host & social team reporting for duty 🫡📱

@wolframkons_official is back to host InnoDay26 and will be guiding us through the talks, conversations and highlights on stage.

And we will be taking you behind the scenes and sharing the talks, people and ideas that catch our attention throughout the day.

Stay tuned, stay curious and #ExploreMore with us – and our partners: @ad.alliance, REPUBLIC, @thetradedesk, Samsung Ads, @salesforcedach, @amazonads, @contentful.inc and @linkedin_de! 👀

#WeHost

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Pretty Grand News from Dubai 🏆✨
“Breastmilk Money” just brought home 2× Grand Prix and 2× Gold at the @dubailynx!

The idea behind it? Making the invisible value of breastfeeding visible. In Nigeria, mothers face both social stigma around breastfeeding and rising financial pressure from formula costs. “Breastmilk Money” turns that tension into something tangible by translating avoided formula costs into real savings that mothers can quite literally bank on.

And the idea made its mark across the board: 🏆 Grand Prix in “Direct: Cultural Engagement” and “Glass: Initiatives”, plus 🥇 Gold in “Creative Strategy: Cultural Engagement” and “Direct: Data-Driven Direct Strategy”.

Huge s/o to everyone at #Serviceplan, @mediaplus.global, #PlanNet, and of course to @herconomy for the trust, courage and collaboration behind this work. 🫶

#WeWin #DubaiLynx

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What happens when you put some of our brightest creative minds in one room? 👀💡

You discuss. You challenge. You share. And you #ExploreMore.

From outstanding ideas and “What makes you go WOW?” to future perspectives, pitch learnings and plenty of honest discussion, our #ÜberCreativeSummit brought creative minds from across our international Houses of Communication together in Munich.

And then? Less talking, more doing: an ÜberJam together with our #SPARKAcademy Class of ’27. ⚡

Quite some food for thought and there’s always more to explore.

#WeHost #WeLoveWhatWeDo

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#SPARKAcademy Class of ’27 has entered the chat. And apparently, Willem Dafoe entered the group chat too. 👀

27 talents from 5 countries. Two days to listen, question, create, connect and #ExploreMore. ✨🌍

From speaker sessions on creativity, outstanding ideas and AI agents, and a Q&A with our CEO Florian Haller, to an ÜberJam alongside our ÜberCreative Summit participants, our Sparkies got straight to work: developing ideas across several working sessions and wrapping things up with a client presentation.

Not bad for their first chapter.

Episode 01 complete. Plenty more to come. 💫

#WeHost #WeLoveWhatWeDo

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Advertising Week is in the air ✨

A packed few days of client partner meetings, industry events, and great conversations. Last night, we wrapped Day 2 with dinner at @wolfgangssteakhouse alongside Jeremy and Melissa from @daveandbusters. The perfect way to end a busy day in NYC. 🍸🥩🗽#WeLoveWhatWeDo #WeBuildBestBrands #AdvertisingWeek #NYC #ClientPartners @mediaplus.na @mediaplus.global @serviceplan

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