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MELANIE SEAS

@melanieseasstudio

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By @melanieseas
Spreading peruvian culture and expressions to the world ✨
🦙🧶

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𝗖𝗛𝗜𝗖𝗛𝗔 - 𝗧𝗛𝗘 𝗣𝗥𝗢𝗖𝗘𝗦𝗦

The comprehensive urban experience of the city of Lima is now impossible. The capital of Peru is the cradle of various provincial cities and cultures. People from Lima move regularly through an average of six districts (in which they live, study, work, shop and have fun) and are almost completely unaware of the other thirty-seven. Chaotic growth, insufficient transversal connection roads, an obsolete and dangerous public transportation system are factors that threaten cohesion. In addition to physical barriers, there are symbolic walls that also fragment the city.

The young migrants from Eastern Lima who moved to the capital in search for a better life, work in the lowest paid jobs and the ones who live below the poverty line have nothing to share with those who have cried over the prices of the most expensive supermarket and take refuge every summer on the city most exclusive beach clubs.

Despite sociocultural differences, sophisticated mechanisms of distinction, and silent but effective racist prejudices, Lima residents mainly share television, food and music. Who has not eaten a ceviche either at a Michelin Restaurant or in a crowded market? Who has not danced a cumbia or one of its derivatives? The joys unite us, the pains separate us.

The cultural image of a Lima with a single center has irreversibly cracked. From colonial Lima, we still preserve the racial heterogeneity, the love for incessant partying, the taste for satire, the attraction for what is foreign, and an emphatic patriotism. Colonial Lima was always a recipient of immigrant populations (Africans, Chinese, Japanese, Italians), but modern Lima is an exporting nest of young and not so young people to countries all over the world.
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@parsonsaasfashion @parsonsschoolofdesign
#chicha #lima #culturapopular #fashiondesign #peru by @melanieseasstudio

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3 years ago

𝗖𝗛𝗜𝗖𝗛𝗔 𝗧𝗛𝗘 𝗘𝗗𝗜𝗧𝗢𝗥𝗜𝗔𝗟

𝟭. 𝗘𝗟 𝗔𝗟𝗠𝗔 𝗗𝗘 𝗟𝗔 𝗙𝗜𝗘𝗦𝗧𝗔
- Silk gazar bra top with alpaca yarn embroidery (needle punch technique)
- Shantung structured long skirt with print “Chicha”

𝟮. 𝗘𝗟 𝗠𝗜𝗚𝗥𝗔𝗡𝗧𝗘 𝗘𝗠𝗣𝗥𝗘𝗡𝗗𝗘𝗗𝗢𝗥
- Oversized blazer with wide shoulders
- Wide trousers with welt and side pockets
🦙 Fabric for the suit was wet felted with alpaca roving, colorful yarns and black silk gauze

Thank you to everyone involved in this project 🥹🤩

Thank you to my family because without their support this wouldn’t be possible. Gracias papis por siempre apoyarme y creer en mi 🫶🏽 Gracias Lali @sara.seas1706 por ayudarme con los últimos retoques el día anterior al photoshoot 🥹

Thank you to the production team that achieved exactly what I had envisioned. Gracias chicos por toda la ayuda en tan poco tiempo 🤩 @shiwafilms @elzorrofilmmaker @melupuch

Thank you @airliness & @alexanderaranaa for being the best models. Gracias chicos por darlo todo! 😎

Thank you to my sis that went with me the day of the shoot to help me and was the Make Up Artist. @johana.seas gracias por tu apoyo coordinando todo Joha 🥹 Tomé la mejor decisión en dejarte a cargo

Thank you to my besties/minions for helping me hand stitching 🪡
@nikkasolatorio
@angelatitular
@ipsitakavya
@melindadoerr

Love you! 🩷 taken in La Victoria, Lima, Peru by @melanieseasstudio

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3 years ago

𝗜𝗡𝗧𝗥𝗢𝗗𝗨𝗖𝗜𝗡𝗚 𝗖𝗛𝗜𝗖𝗛𝗔

This collection is inspired by the chicha movement from the city of Lima, which goes beyond a culture, a drink or a connotation of bad taste. Chicha, in my opinion, is a mobile system of traditional, modern and global meanings that use the hybrid formats of the provincial migrant and the entrepreneurial urban Lima native. 
Andean orality, street speech, kitsch style, cumbia with all its variants and derivations, the sensationalist press, and thick television humor are the great matrix in which the majority of Lima residents communicate, interact and recognize themselves socially, forming a set of values and attitudes towards life that fulfill the classic functions of social cohesion.
 INTRODUCING CHICHA seeks to break the traditional patterns of fashion by mixing the essence of Lima with the Peruvian high-quality textiles, obtaining a colorful, humorous, structured and elegant result.
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Esta colección está inspirada en el movimiento chicha de la ciudad de Lima, que va más allá de una cultura, una bebida o una connotación de mal gusto. Chicha, en mi opinión, es un sistema móvil de significados tradicionales, modernos y globales que utilizan los formatos híbridos del migrante provinciano y el emprendedor urbano limeño.

La oralidad andina, el habla callejera, el estilo kitsch, la cumbia con todas sus variantes y derivaciones, la prensa sensacionalista y el grueso humor televisivo son la gran matriz en la que la mayoría de los limeños se comunican, interactúan y se reconocen socialmente, formando un conjunto de valores y actitudes ante la vida que cumplen las funciones clásicas de cohesión social.

INTRODUCING CHICHA busca romper los patrones tradicionales de la moda mezclando la esencia limeña con los textiles peruanos de alta calidad, obteniendo un resultado colorido, humorístico, estructurado y elegante.

Gracias a todo el team por hacer este video posible 🥹🫶🏽

Creative Director & Costume Designer: @melanieseas
Production Company: @shiwafilms
Models: @airliness @alexanderaranaa
Make Up Artist : @johana.seas
Hairstylist: @delour_beauty

@parsonsaasfashion @parsonsschoolofdesign
#chicha #culturachicha #fashiondesign #peru taken in La Victoria, Lima, Peru by @melanieseasstudio

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