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Melissa Traverse

@melissa_traverse

987

followers

1742

following

Food-a-holic sharing recipes and inspiration for fellow fans of the fork

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a year ago

Kroger is taking a stand on pricing, even if it means losing Red Bull. 👀

The Taste Radio team discusses the reported pricing dispute, what it could mean for other brands.

More on Taste Radio. Link in bio.

#tasteradio #beverageindustry #retail #cpg by @melissa_traverse

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4 days ago

Prebiotic soda is getting a familiar twist. 🥤

In this new episode, the team discusses @cocacola’s move to add prebiotic versions of Coke Zero Sugar, Sprite Zero Sugar, and Fresca.

More on Taste Radio. Link in bio.

#tasteradio #beverageindustry #prebioticsoda #news by @melissa_traverse

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7 days ago

Should you choose a first-time board member? 🤔 What should the members actually be paid?

We chatted with @womenonboardsproject and @alohamoment.

Watch Nombase Podcast at the link in bio.

#nombase #cpg #leadership #podcast by @melissa_traverse

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2 months ago

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2 months ago

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3 months ago

This might be the community-building tool you’re overlooking. 👀

Get more tactical CPG advice on the Nombase Podcast at Nombase.com.

Thank you @thesarabrooks of @goldilocks.cpg and @weareplainspeak for joining us!

#nombase #cpg #marketing #branding #podcast by @melissa_traverse

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3 months ago

She left 2,500 retail doors on purpose. Here’s why.

Get more tactical CPG advice on the Nombase Podcast at nombase.com.

Thanks to our guests @loveandchewbrands and @eatnoodo 🙌

#cpg #founderstory #retail #podcast by @melissa_traverse

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3 months ago

The team tries @davidprotein’s high-protein ice cream 🍨

More on Taste Radio. Link in bio.

#tasteradio #cpg #foodinnovation by @melissa_traverse

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3 months ago

Not all seed oils are treated the same by @yuka_app_us.

In fact, some unprocessed seed oils may have little impact on a product's score at all.

As millions of shoppers use Yuka while they shop, understanding how ingredients are evaluated is becoming increasingly important for CPG brands.

Watch the clip and catch the full conversation with Yuka's U.S. Country Manager at the link in our bio.
EP. 129

#cpg #consumertrends #betterforyou by @melissa_traverse

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4 months ago

Not every retailer is the right retailer.

For frozen brands, shelf space isn’t just a nice-to-have. It’s the strategy.

In this clip, @ayeshahabuelhiga (Founder & CEO of @masondixiefoods) explains why merchandising opportunities, from end caps to dedicated freezer placements, can matter more than simply getting distribution.

Watch the full episode at the link in our bio | EP 126

#cpg #frozenfood #retailstrategy #founders by @melissa_traverse

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4 months ago

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4 months ago