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melissa_traverse

@melissa_traverse

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Food-a-holic sharing recipes and inspiration for fellow fans of the fork
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We're excited to announce @mayssa, Founder and CEO of @eatbehave, as a speaker at Nosh Live, Dec. 3+4 in Los Angeles, CA! 🔥 Mayssa Chehata is the founder of BEHAVE Candy, the first low-sugar, clean-label candy that doesn't spike blood sugar, made in partnership with chefs and food scientists. Chehata previously held roles at the NFL, Uber, Daily Harvest, and SoulCycle. She is also the host of the ROCK BOTTOM podcast. Nosh Live brings the packaged food community together to learn the how behind the headlines, with the kind of connection and insight you can't get from a LinkedIn post. 🚨 Early registration savings end October 23! 🎟️ Register now! Nosh Live is approaching. Sign up for 1:1 meetings with investors and retailers, discover new products, gain practical insights, and build meaningful relationships across the industry. 🗓️ December 3-4, 2026 📍 Los Angeles, CA 🔗 Register Now - link in bio. #noshlive #foodindustry #losangeles #cpg
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⏰ Early registration ends TODAY. The food industry is heading to L.A. Dec. 3–4, and you’re going to want to be in the room. 🥨 Folks from @albertsons, @instacart, @mondelez_international, L Catterton, and CAVU Consumer Partners have already registered. And you’ll hear from @kodiakcakes CEO Val Oswalt, @thrivemarket CMO April Lane and many more on stage. Today’s your last chance to save on your ticket. Link in bio. #NoshLive #FoodIndustry #CPG #packagedfood
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We're excited to announce @ayeshahabuelhiga, Founder & CEO of @masondixiefoods, as a speaker at Nosh Live, Dec. 3+4 in Los Angeles, CA! 🔥 Ayeshah Abuelhiga is the founder and CEO of Mason Dixie Foods, one of the fastest-growing frozen comfort food brands in the U.S., known for clean label biscuits, sandwiches, burritos, and waffles. She scaled Mason Dixie from a pop-up to more than 8,000 stores, including Whole Foods Market and Costco. Abuelhiga is an EY Entrepreneur of the Year Mid-Atlantic finalist and co-founded Project Potluck for people of color in CPG. Nosh Live brings the packaged food community together to learn the how behind the headlines, with the kind of connection and insight you can't get from a LinkedIn post. 🚨 Early registration savings end October 23! 🎟️ Register now! Nosh Live is approaching. Sign up for 1:1 meetings with investors and retailers, discover new products, gain practical insights, and build meaningful relationships across the industry. 🗓️ December 3-4, 2026 📍 Los Angeles, CA 🔗 Register Now - link in bio. #noshlive #foodindustry #losangeles #cpg
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⏰ Early registration ends tomorrow! Early registration savings for Nosh Live end Friday, Oct. 23. If you’ve been planning to join the food industry in L.A. Dec. 3–4 for the speakers, 1:1s, Boot Camp, Pitch Slam and happy hour, don’t leave it until the last minute. Register now, link in bio. #NoshLive #FoodIndustry #CPG #FoodAndBeverage
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How do you know when your beverage brand is ready for more retail? 👀 Chris Robb of @wearetheangelgroup and Supernatural Ventures shares the sales velocity benchmark emerging brands should aim for before expanding distribution. The Nombase Podcast is now the CPG Operator Podcast! Same actionable insights for CPG founders and operators, with a new name. Tune in at cpgoperatorpodcast.com or through the link in bio. #cpgoperatorpodcast #cpg #retailstrategy #brandbuilding
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Early registration ends this Friday, Oct. 23, and @melissa_traverse is making the case for why it’s worth it. ⏰ @drinkpoppi, @simplemills, @liquiddeath and @caulipower all came to our events early on. Hear what can happen when the right people end up in the same room. Nosh Live (Dec. 3–4), BevNET Live L.A. (Dec. 6–8) and Brewbound Live (Dec. 9–10). Register now, link in bio. #Nombase #NoshLive #BevNETLive #BrewboundLive #cpg
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3 days. ⏳ That’s how long you have to lock in early registration savings for Nosh Live, Dec. 3–4 in L.A. @middaysquares co-founder Jake Karls, @carbonefinefood CEO Eric Skae, @masondixiefoods founder Ayeshah Abuelhiga and @eatbehave founder Mayssa Chehata are just a few of the food industry leaders taking the stage. Add 1:1s with retailers and investors, Boot Camp, the Pitch Slam and happy hour, and it’s two days you don’t want to miss. Early registration ends Friday, Oct. 23. Link in bio. #NoshLive #FoodIndustry #CPG #FoodAndBeverage
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⏳ 5 days left! Early registration savings end this Friday, Oct. 23. Nosh Live brings the food industry together Dec. 3–4 in L.A. 🥨 🎤 Speakers include @kodiakcakes CEO Val Oswalt, @thrivemarket CMO April Lane, @kettleandfire CEO Sam McBride, L Catterton’s Andrew Taub and many more 🤝 Scheduled 1:1s with retailers and investors 📚 Boot Camp education for newer brands 🎯 Pitch Slam: discover the newest brands in food 🥂 Happy hour, where casual conversations turn into deeper connections Register now, link in bio. #NoshLive #FoodIndustry #CPG #FoodFounders
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@bevnet has been THE place for this community since 1996 and it still is. @melissa_traverse, thank you for having me on the CPG Operator Podcast to talk about brand magnetism, which is one of my FAVORITE things to talk about! What we covered: 1. Hundreds of pitches a week means quick to say NO, slow to say YES. Name of the game. 2. Pitch decks are great. Facebook groups are BETTER. 30,000 people dreaming up oatmeal flavors told me more than any slide ever could. @oatsovernight knows this well 👀 3. Bet on the jockey, not the horse. But the horse still needs FOUR LEGS. 4. Founders, wear your brand. Hold your product. EVERY. WAKING. MOMENT. 5. A little psychotic energy goes a LONG way. Every great founder I know has it. Link to full episode in bio! LET'S ROCK!! @morrisonseger 🤟 #CPGOperator #BevNET #Nombase #CPG #VentureCapital #MorrisonSeger #RogersHealy
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We're excited to announce Sam McBride, CEO of @kettleandfire, as a speaker at Nosh Live, Dec. 3+4 in Los Angeles, CA! 🔥 Sam McBride is CEO of Kettle & Fire, the category-leading bone broth brand, and founder of Colter Ventures, an investment firm partnering with high-growth consumer brands. Previously, McBride served as COO and Chief Sales Officer of @rxbar, helping grow the business from $2 million to $250 million in sales ahead of its $600 million acquisition by Kellogg in 2017. Nosh Live brings the packaged food community together to learn the how behind the headlines, with the kind of connection and insight you can't get from a LinkedIn post. 🚨 Early registration savings end October 23! 🎟️ Register now! Nosh Live is approaching. Sign up for 1:1 meetings with investors and retailers, discover new products, gain practical insights, and build meaningful relationships across the industry. 🗓️ December 3-4, 2026 📍 Los Angeles, CA 🔗 Register Now - link in bio. #noshlive #foodindustry #losangeles #cpg
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No one needs another conference where everyone repeats what you already read on LinkedIn. Nosh Live is where founders share what really happened and how they figured it out. 🍿 ⏰ Early registration savings end October 23! Register now, link in bio. See you Dec. 3–4 in L.A. 🌴 #cpg #entrepreneur #foodindustry #conference
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We're excited to announce Sheryl O'Loughlin, Board Member & Advisor, as a speaker at Nosh Live, Dec. 3+4 in Los Angeles, CA! 🔥 Sheryl O'Loughlin has spent more than 25 years building, leading, and advising natural products companies, and today serves on the board of Traditional Medicinals and as a board advisor to S. Martinelli & Company. She is the former CEO of @clifba & Company, co-founder and CEO of @plumorganics, and former CEO of @rebbl. She is also the author of Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart. Nosh Live brings the packaged food community together to learn the how behind the headlines, with the kind of connection and insight you can't get from a LinkedIn post. 🚨 Early registration savings end October 23! 🎟️ Register now! Nosh Live is approaching. Sign up for 1:1 meetings with investors and retailers, discover new products, gain practical insights, and build meaningful relationships across the industry. 🗓️ December 3-4, 2026 📍 Los Angeles, CA 🔗 Register Now - link in bio. #noshlive #foodindustry #losangeles #cpg
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