Instagram story viewer> @meritbywillow> Posts

Merit by Willow

@meritbywillow

13.9K

followers

237

following

Fine jewelry and luxury clothing located in Alys Beach, FL. Text 850-687-4469 to connect with our stylist.

POSTS STORIES REELS TAGGED

A new chapter for MERIT by Willow is taking shape.

Since opening our doors in Alys Beach in 2022, MERIT has continued to grow, and now, so are we.

Coming early 2027, we’re moving to a new, larger home in The Varian, at the heart of Alys Beach Town Center.

More space. More to discover. The same MERIT you know and love. We can’t wait to welcome you in. Stay tuned as we share more from our new home. taken in Alys Beach by @meritbywillow

244

25

a month ago

Step inside MERIT by Willow in Alys Beach. Our most sparkly store. 🌟 #meritbywillow #alysbeach #30a #jewelry taken in MERIT by Willow by @meritbywillow

137

4

2 months ago

We cant stop playing with these beautiful pieces! by @meritbywillow

17

3

8 days ago

The kind of ring stack you never want to take off ✨ #meritbywillow #ringstack #finejewelry #alysbeach #30a taken in MERIT by Willow by @meritbywillow

20

2

18 days ago

A few looks we’re loving right now. Stop by and find your favorite! #meritbywillow #alysbeach #30a taken in MERIT by Willow by @meritbywillow

28

6

23 days ago

Happy 1st day of Fall y’all!! 🍂🍁 Cheers to all the cashmere your heart desires. #willow30a #30a by @meritbywillow

3

0

24 days ago

Our latest fine jewelry collections brings together timeless elegance with the rich, warm tones of fall. Think deep earthy colors, and pieces made to shine all season long . @meritbywillow
#falljewelry #jewelrylovers #finejewelrydesign by @meritbywillow

24

0

a month ago

Fall is making its way to 30A! 🍂

Think effortless layers, richer tones, and pieces that make the transition feel easy. Your fall wardrobe starts here.

#willowboutique #fallstyle #fallwardrobe #30Afashion taken in MERIT by Willow by @meritbywillow

18

0

a month ago

Gigi Clozeau Trunk Show Saturday & Sunday at MERIT in Alys Beach. ⭐️🩵💚 taken in MERIT by Willow by @meritbywillow

5

0

a month ago

Born in September? Celebrate your birthday with the timeless beauty is sapphires… your birthstone symbolizing wisdom, loyalty and love #septemberbirthstone #jewelrylovers taken in MERIT by Willow by @meritbywillow

11

0

a month ago

Join us this Saturday & Sunday for one of everyone’s favorite jewelry brands, Gigi Clozeau. 🌸 #30a #alysbeach #willow30a #trunkshow by @meritbywillow

6

0

a month ago