Instagram story viewer> @meritbywillow> Tagged

Merit by Willow

@meritbywillow

13.9K

followers

237

following

Fine jewelry and luxury clothing located in Alys Beach, FL. Text 850-687-4469 to connect with our stylist.

POSTS STORIES REELS TAGGED

Beyond excited to have Retrouvai’s gorgeous collection on 30A. 🫶🏻🫶🏻 #30a #willow30a #jewelry

18

1

30A SHOPPING GUIDE | The locals’ guide to shopping on and around #30A, from our favorite home + gift stores to the best outdoor outfitters and one-of-a-kind shops.

From hidden gems to decades-old classics, drop your favorite shops + stores along 30A — and don’t forget to support local!

30

15

Just about died when I discovered this special way to incorporate leopard in my fall/winter wardrobe by @forte_forte from @meritbywillow in Alys Beach #fallfashion #leopard #splurgeworthy

8

1

Pop in @meritbywillow this Labor Day weekend for a Gigi Clozeau Trunk Show!
🌸🌸🌸🌸 #30a #willow30a #trunkshow #alysbeach

8

0

Camden, NJ, Night 2 • 8.29.2026

📸: @andybarron & @marycarolinerussell

2k

20

Camden, NJ, Night 1 • 8.28.2026

📸: @marycarolinerussell & @andybarron

5k

73

Consider this your introduction to Photoshop in a bottle.
____________________
Celia and Cindy are always searching for beauty that earns its place on the vanity, and the NEW Westman Atelier Suprême Bio-Complex Liquid Foundation is exactly that.
It gives skin that almost-impossibly smooth, airbrushed finish while working like a skin-perfecting serum underneath. The Bio-Complex formula helps smooth, brighten, firm and improve overall tone over time, so your foundation is doing much more than covering!
Think perfected, never overdone. Your skin still looks like skin, just on its very best day!
Celia and Cindy are putting it to the test and over the next week we’re getting into everything you need to know about Westman Atelier’s newest complexion obsession.
Available now at Willow + Mercer in Inlet Beach & @meritbywillow in Alys Beach.

9

0

Change your jewelry to match your look or your mood!
The Seasons Evil Eye Charm is the perfect way to switch up your style and have a little fun with your stack. Stop by @meritbywillow to try it on for yourself or tap the post to shop now.

15

1

Casual Friday? Never heard of her. 😎
Come find your own sparkle at @meritbywillow today.

12

0

Spell it out and say it loud!
@malloryervin’s favorite initial rings are the perfect way to stack and show off your loved ones and tell a story with jewelry. Check out the collection and build your custom stack at @meritbywillow today.

30

8

There are some people whose style you trust without a second thought, and @malloryervin is one of them.
🩷 She stopped by MERIT to build her jewelry wish list, sharing the pieces she’s loving most right now. From meaningful initials to forever diamonds, every piece was chosen with the intention of wearing it for years to come.
🩷 If you’ve been thinking about starting your own collection or dropping a few hints before the holidays, this is your sign. Visit us in Alys Beach or text our team at 850-687-4469 to begin your own wish list. @meritbywillow

36

1

As a jewelry lover and collector, there is nothing like stepping into a jewelry store ✨. I’ve been shopping @meritbywillow every year since they opened in 30a. So many of my jewelry stacks and collections started with pieces from here! And I have yet to prove that I can leave empty handed 😅🫣

Comment WISHLIST and I’ll send the links to everything in this video so you can shop and build your own wishlist, too!

3k

2k