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Mide

@mide.io

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888
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• Proudly Nigerian 🇳🇬
• Marketing Practitioner
• Project Manager
• Consultant
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by @mide.io
1
3 years ago
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Don’t miss out! by @mide.io
1
5 months ago
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Your vision has always led brands, the title finally follows. #sougroup #creativitythatworks #congratulations #promotion #foryoupage by @mide.io
32
a year ago
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👑 by @mide.io
33
a year ago
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I had so much fun working on this project 💥 Many thanks to the UKinNigeria Team for the trust in our ability to deliver on this Campaign. @_saydor @_gidotti we created Magic!✨ #Jollof&Tea by @mide.io
12
2 years ago
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Meet Mide Odofin, One of Brandcom Awards Top 35 under 35 marketing communications professional. ‘Mide Odofin is a consulting and marketing expert with over 13years experience in developing, managing and executing marketing strategies & campaigns across various industries, including FMCG (alcoholic and non-alcoholic beverages, tobacco, food, personal and home hygiene), banking, fintech, home appliances, insurance, government, health, and travel & tourism. Her expertise spans regions such as Nigeria, Ghana, Cameroon, and the United Kingdom, making her a versatile and globally minded professional. She began her career in consulting, focusing on process improvement, capacity building, and optimization. Later, I transitioned into marketing and advertising when I joined CreativeXone Group, a 360-degree marketing communications agency. This role provided her with the opportunity to manage, conceptualize, and execute major brand campaigns for companies like Guinness, First Bank, Campari, Coca-Cola, Castle Lite, Famous Grouse, Lindt Chocolate, Travelstart, and Mastercard. She is currently with SO&U, where she serves as a Senior Account Director and has contributed significantly to the agency’s growth, increased revenue and client base. Some of her key achievements include she launched the NSIA Prize for Innovation (NPI) – from the brand Identity creation to the brand assets and implementation, with 2 successful editions executed; Dubic Malt brand refresh and relaunch campaign, UkinNigeria Jollof and Tea Campaign and First Bank Nigeria – Giants Campaign. She is also launched and executed major IMC on The Famous Grouse Whisky (Series of off trade channel expansion activations pan Nigeria), Campari (2face Senator Campaign i.e. Campari+Beer), Castle Light Launch (Castle Light Unlocks). She also designed and executed major tactical IMC for NBC on Coca-Cola that delivered over double digits results in trade offtake and consumer culture change “My Million Don Land” & “Gbe bottle e”. #brandcomawards2024 #brandcomawards35under35 by @mide.io
3
2 years ago
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Life has been good to me, I do not take it with levity 💥 Thank you @brandcommunicator by @mide.io
21
2 years ago
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Meet our LAIF 2024 Juror Olumide Odofin, Senior Account Director, SO&U Film LAIF Juror Olumide is an OG with over 10 years of expertise in consulting and marketing communications. With experience across FMCG, Travel, Banking, etc., she has managed, conceptualised, designed and executed campaigns for global giants like Coca-Cola, Tolaram, Skyy Vodka, ABinBev, Nivea, and many more! This year, she'll be Staying A'LAIF to judge creativity at LAIF 2024, so send in your entries now. #TheLaifAwards #StayingALaif #LAIF2024 #aaan by @mide.io
11
2 years ago
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Super Grateful🙏🏾#blessed #Godsfavorite by @mide.io
20
2 years ago
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A favored April Child 😁 by @mide.io
60
5 years ago
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To awkward poses and a beautiful pout 😊#blessedtobeablessing by @mide.io
15
6 years ago
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Dear Nathan, I love that for every time we meet, you always want to spend more time. I love that for every time we speak, you always love to share with me the cartoon, game or whatever activity you are up to at that moment..even if I don’t understand the half of what you say. I love the way you always smile, how friendly and loving you are, I pray you continue to grow and go with God’s grace, continue to make yourself and your parent proud. Happy Birthday Nephew. Love, Auntie ‘Mide. by @mide.io
3
6 years ago
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