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Your vision has always led brands, the title finally follows. #sougroup #creativitythatworks #congratulations #promotion #foryoupage
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Meet Mide Odofin, One of Brandcom Awards Top 35 under 35 marketing communications professional. ‘Mide Odofin is a consulting and marketing expert with over 13years experience in developing, managing and executing marketing strategies & campaigns across various industries, including FMCG (alcoholic and non-alcoholic beverages, tobacco, food, personal and home hygiene), banking, fintech, home appliances, insurance, government, health, and travel & tourism. Her expertise spans regions such as Nigeria, Ghana, Cameroon, and the United Kingdom, making her a versatile and globally minded professional. She began her career in consulting, focusing on process improvement, capacity building, and optimization. Later, I transitioned into marketing and advertising when I joined CreativeXone Group, a 360-degree marketing communications agency. This role provided her with the opportunity to manage, conceptualize, and execute major brand campaigns for companies like Guinness, First Bank, Campari, Coca-Cola, Castle Lite, Famous Grouse, Lindt Chocolate, Travelstart, and Mastercard. She is currently with SO&U, where she serves as a Senior Account Director and has contributed significantly to the agency’s growth, increased revenue and client base. Some of her key achievements include she launched the NSIA Prize for Innovation (NPI) – from the brand Identity creation to the brand assets and implementation, with 2 successful editions executed; Dubic Malt brand refresh and relaunch campaign, UkinNigeria Jollof and Tea Campaign and First Bank Nigeria – Giants Campaign. She is also launched and executed major IMC on The Famous Grouse Whisky (Series of off trade channel expansion activations pan Nigeria), Campari (2face Senator Campaign i.e. Campari+Beer), Castle Light Launch (Castle Light Unlocks). She also designed and executed major tactical IMC for NBC on Coca-Cola that delivered over double digits results in trade offtake and consumer culture change “My Million Don Land” & “Gbe bottle e”. #brandcomawards2024 #brandcomawards35under35
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Meet our LAIF 2024 Juror Olumide Odofin, Senior Account Director, SO&U Film LAIF Juror Olumide is an OG with over 10 years of expertise in consulting and marketing communications. With experience across FMCG, Travel, Banking, etc., she has managed, conceptualised, designed and executed campaigns for global giants like Coca-Cola, Tolaram, Skyy Vodka, ABinBev, Nivea, and many more! This year, she'll be Staying A'LAIF to judge creativity at LAIF 2024, so send in your entries now. #TheLaifAwards #StayingALaif #LAIF2024 #aaan
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Dear Aunty Olumide, @mide.io I attended your wedding and I fell in love all over again🥰 it was the most beautiful and most organised wedding I have attended ☺️ I mean you both look so perfect together God bless your home aunty mi❤️ we won't stop talking about it at home 😂😅 Daddy still told me he went through the videos and pictures of that day when he was in church yesterday😅 it was indeed perfect 🥳 and plus I love your dress 🥺🥰
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Happy Birthday, Boss Mide Odofin. We wish you long life and prosperity. May God continue to bless you. From all of us at @brandcommunicator
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To the first fun half of 2021. Moments I won’t forget..Crazy year but glad i created happy memories 🤘🏻 #memories #2021
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I used about 94 images in this reel... Super excited about it... Cheers to capturing even more amazing images in the months to come. The real heroes here are my esteemed clients who trusted me with creating such beautiful, memorable images that transcends time. Cheers to you guys🥂 #reels #reel #photography #images #trend #Breathe #zabo #zabobreathechallenge #breathechallenge #NigerianHeadshotPhotographer #nigerianproductphotographer
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Sherif Lanre Akinpelu ARPA, ANIPR, MAPGUK, MSPN aka @iamfadeyioloro is the Strategy Lead at SPV Communication Solutions (MTN Nigeria’s Marketing Communication Agency) I will teach you how to break into the Marketing Communications Industry in Nigeria irrespective of your course of study, industry knowledge or age. The marketing communications industry houses the Advertising(Copywriting, Graphics Design, Art Direction, Brand Management, Public Relations, Media Buying , Digital Marketing, Experiential/Events Agencies, Design Studios, Production Houses, (video , audio, still; photography, models, voice over artistes, Technology Partners (Programmers, UI & UX Designers etc.) printing press, fabrication companies etc. WHAT YOU WILL LEARN: 1. Introduction to the Marketing Communications Industry in Nigeria. 2. Detailed analysis of the opportunities that abound in the Marketing Communications industry & how you fit in. 3. Step by step guide on how to break into the industry. 4. Schools & courses that you can register for that will help you transition easily. 5. Platforms & People that you need to follow, to keep abreast of happenings and opportunities in the industry. 6. 1 month mentorship after the session. You will be able to reach out to me so that I can provide clarity and guidance when necessary. WHO IS THIS SESSION FOR: - Final Year students/fresh graduates - NYSC Members - Those unemployed - Those switching careers You can also buy this session for your family and friends if you don’t need it. The session will be a practical session with a lot of myth-bursting. This is my Independence Day gift to you all. Hence, the price slash. Click the link in the bio to register, select the title of the course then you can pay👌 Don't forget to share with or tag someone who needs this. #career #personaldevelopment #nysc #nysc2020 #MarketingCommunications #advertising #publicrelations #digitalmarketing #experientialmarketing #livewithlynda #brandmanager #productmanager #02acdemylagos #lagos #abuja #portharcourt #eventplanner #eventmanagers
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It is not unusual to see the same marketing strategies being deployed in the same category. This is usually because the players copy one another. This further reminds me of a popular phenomenon in marketing called the "Mephisto Waltz". It was used by Adam Morgan, an astute and renowned marketing man who focuses on how to build challenger brands. It explains why so many brands fall in line around an accepted way of thinking in a particular category. It is usually the spirit of, “this is how we do it in this space”. Click link in the bio to continue reading.... #marketingstrategy #brandstrategy #branddistinctiveness #advertising #marketing101 #mephistowaltz #adammorgan #iamfadeyioloro #strategytrybe #livewithlynda
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Join me this Friday, July 3rd, 2020 for an insightful INSTAGRAM LIVE session with @ifestafrica. We will discuss the topic Rethinking Education in Nigeria: A Response to the Global Pandemic. Time is 7PM Make plans to join us. #LetsTalk #EducationInNigeria #Educationmatters #FBO
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Birthday portrait of @abimbola_ayo . . Cheers to the new year
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