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Mitrajit Bhattacharya

@mitrajitb

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Founder, The Horologists
Mumbai, India
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Bvlgari ushered in Diwali celebrations early with “Passing the Light”, its first-ever global Diwali campaign, created in partnership with Indian artist @doyeljoshi . Joshi’s monumental installation at the Jaipur Centre of Art comprise 4,500 hand-sculpted terracotta elements, inspired by the traditional diya and shaped in the iconic scales of Bvlgari’s Serpenti. Co-created with the Kumhar potter community and local craftswomen, this marks a true tribute to Indian artisans and craftsmanship by a global brand of repute like @bvlgari . @the.horologists was invited for the unveiling of the installation in an intimate evening attended by author and columnist @twinklerkhanna ; @stephanelarher , Managing Director, Bvlgari Middle East, Africa & India; artist Doyel Joshi; and art patron @noellekadar , co-founder of the Jaipur Centre of Art. #passingthelight #artinstallation #diwali taken in Jaipur, Rajasthan by @mitrajitb
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5 days ago
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Bvlgari Serpenti brings alive a giant Diwali Diya in terracotta courtesy artist Doyel Joshi and artisans from the Kumhar community. Thanks @bvlgari for inviting us to Jaipur over the weekend to witness "Passing the Light" at @jaipurcentreforart City Palace and unveil your first global Diwali campaign with India at heart. A true tribute, well appreciated 👏. . @twinklerkhanna @doyeljoshi @noellekadar @stephanelarher @sujstyle . @aman_nomad @neha_dhingra21 by @mitrajitb
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6 days ago
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#LuxuryJournal | The bridge-to-luxury segment is emerging as the most lucrative category for Swiss watches in India. Priced between ₹1and 5 lakhs, these products are positioned to serve the ever-growing first-time luxury watch buyers. With young buyers from Tier II and III towns making purchases both offline and online, brands like Baume & Mercier are quickly establishing an ecosystem with tailor-made products, enhanced retail experience, and local brand ambassadors for easy connections. We spoke to @baumeetmercier CEO @guenoun.michael, who was recently in India to announce the brand’s association with cricketer @shreyasiyer96 in New Delhi. Here’s what he had to say about the brand’s roadmap in India. Read the full article by @mitrajitb on The Free Press Journal. Link in bio. @the.horologists . . . #MichaelGuenoun #BaumeMercier #LuxuryWatch #Maison #India #ShreyasIyer by @mitrajitb
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8 days ago
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#LuxuryJournal | The prestigious Grand Prix d'Horlogerie de Genève awards (GPHG) opened the 2026 World Tour in India, reaffirming India as one of the key global markets for luxury watches. 👉 Hosted in partnership with Ethos Limited at The St. Regis Mumbai this week, the exhibition brought together 78 nominated watches (out of 84) competing across 14 categories, all vying for the Aiguille d’Or. 👉 The watches represented more than 50 brands showcasing contemporary watchmaking across craftsmanship, creativity and technical innovation. 👉 This year also marked another significant milestone for India, as Pranav Saboo, the Managing Director and CEO of Ethos Limited, joined the GPHG 2026 jury, comprising the global watch world's intelligentsia. Read the article by @mitrajitb on The Free Press Journal. @the.horologists . . . #LuxuryJournal #Watch #GPHG by @mitrajitb
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15 days ago
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No one knows who will win the 26th GPHG award on Nov 7, 2026, to be held at BFM Geneva. The entries and nominations (84) have been stupendous this year with many worthy contenders for the top award. Since many have asked me about my favourite, I am simply expressing my love for the Parmigiani Fleurier TONDA PF Chronographe Mystérieux that has been nominated in the Chronograph category. The watch stands out from the crowd for expressing Parmigiani Fleurier’s approach to the complication: mechanical intelligence designed around the wearer, with additional information appearing only when called upon, preserving the essential purity of the time display.  While I named one favourite here, there are atleast four others who stand a chance to win the coveted #aiguilledor on the 7th Comments welcome.... @gphg_official @officiallyethos @the.horologists @parmigianifleurier by @mitrajitb
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20 days ago
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My recent story on the top 10 watch compilations as observed at @watchesandwonders 2026 for @robbreportindia Some of these watches have been nominated as the best watches at the @gphg_official Best wishes to the deserving ones. The GPHG exhibition comes to India on Monday. @officiallyethos Swipe left... by @mitrajitb
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22 days ago
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Making sense of nonstop hustle! . . . . @rarerabbit_in by @mitrajitb
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24 days ago
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Happy to see Indian brands take centrestage at the ongoing Milan Fashion Week. Day 1 of MFW '26 saw the talented @dhruvkapoor showcase his SS '27 collection with @sennes_in lab grown diamonds as jewellery partner. . @the.horologists by @mitrajitb
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25 days ago
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Quickly on food before fashion takes over at the Milan Fashion Week later today. Dropped by at one of faves at Milan, the Camparino bar located at the iconic Piazza del Duomo, inside the Galleria Vittorio Emanuele II. Known for making the best Negronis in the world, history says the cocktail was actually invented in Florence at Caffè Casoni in 1919 when Count Camillo Negroni asked a bartender to swap the soda water in his Americano for gin. Here comes the twist, the predecessor Mi-To (Milano-Torino) originated at Milan's Caffè Camparino in the 1860s, combining Campari from Milan and sweet vermouth from Turin. Camparino was opened in 1915 by Davide Campari (son of Campari inventor Gaspare) as a natural progression from the original family café, making it the spiritual home of Campari cocktails. But for the afficionados, I would recommend the #boulevardier here, simply the best. More from Milan, later... . @camparinoingalleria @campariofficial @campariin @the.horologists by @mitrajitb
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a month ago
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It was so much fun to creatively manage the shoot with Abhay Deol as the face of Victorinox India. Its amazing how he resembles Dharam ji in this look. The watch on Abhay’s wrist is the recently launched Victorinox Concept One- Solar. @abhaydeol @victorinox_india @the.horologists @abhitakesphotos by @mitrajitb
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2 months ago
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The reviews are in! India Artisanal: Indian Single Malts Edition by The Horologists hosted at the Chairman’s Collection, A Raymond Initiative Hear it straight from our guests. #LuxuryExperiences #Raymond #ChairmansCollection #IndianSingleMalt by @mitrajitb
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2 months ago
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✨#LuxuryJournal✨| Baume & Mercier is stepping up its India game by strengthening its plans and onboarding actor Janhvi Kapoor as a Friend of the Maison. Under CEO Michael Guenoun, the nearly 200-year-old Swiss maison has sharpened its product strategy, strengthened its retail ambitions, and signed its first Indian brand ambassador. With reports of another high-profile Indian ambassador on the horizon, the brand is clearly looking to deepen its presence in India’s growing ₹1–5 lakh luxury watch segment. 🔗Read more in the link in bio. @mitrajitb @the.horologists . . . #luxurywatch #baumeandmercier #watchenthusiasts by @mitrajitb
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2 months ago
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