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Modern Currency PR©

@moderncurrencypr

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Award-winning PR & Digital Marketing agency leading campaigns for a global roster of luxury travel • hospitality • aviation
📍LA, NY, SD, OC, AZ
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MCPR has officially taken off. ✈️ As we approach our 8️⃣th anniversary this September, Modern Currency PR is flying beyond our West Coast roots with strategic satellite offices in San Diego and Denver, with our sights set on New York in early 2026. Our expansion means more reach, more connection, and deeper impact for the hospitality brands shaping the future of travel, hotels & resorts, aviation, destinations, and lifestyle. As our team grows and our footprint expands, we remain focused on what has always set Modern Currency apart: delivering strategic, insight-driven campaigns that build meaningful brand value. With passionately-led client service, deep market expertise, and meaningful regional media relationships, our talented team of PR & digital strategists continue to drives measurable, lasting impact on behalf of our clients – now with even greater reach. by @moderncurrencypr
Exceptional dining experiences deserve exceptional attention. 🥂⁠ ⁠ From @gemmabevhills to @baldibeverlyhills, our team has kept @waldorfbevhills' culinary destinations in the editorial spotlight all year long.⁠ ⁠ Check out some of the latest coverage we've secured for these two standout dining destinations in the heart of the City of Stars. by @moderncurrencypr
The only thing that’s scary? Having to check out. 👻 by @moderncurrencypr
Something special is taking shape at @hotel_lucile. ⁠ ⁠ @casettahotels’ buzzy new boutique hotel-former historic church in Silver Lake introduces a collaboration with @tishcyruspurcell, marking the debut of @tishlosangeles, a collection of original, hand-shaped ceramics created exclusively for the property. It features sculptural vases, vessels, bowls, candle and incense holders, wall sconces, and smaller objects shaped entirely by hand. ⁠ ⁠ Drawing on Cyrus-Purcell’s personal connection to faith and ritual, the collection features cross motifs that pay homage to the building’s former life as a church. Woven throughout the hotel’s interiors alongside its collection of art and antiques, the ceramics become part of the property’s larger creative story, with select pieces available for guests to purchase. ⛪️ by @moderncurrencypr
The best travel stories begin before arrival. We’re proud to share that our work earned Modern Currency PR an Award of Excellence in the Paid Influencer Marketing category at the 2026 PRism Awards by @prsala. For longtime aviation client, @flyjsx, Coachella was an opportunity to make the journey part of the experience, with an influencer marketing campaign that gave the flight its own place in the festival, destination, and conversation. “The Journey Became the Destination” reflects how we approach storytelling within MCPR’s Digital Studio considering every part of the guest experience, and build a story that gives people a reason to pay attention. A special congratulations to two of our Digital Studio leaders, @kim_brello and @hannahraaee_ for the creativity, care, and hard work behind this influencer campaign and thank you to our JSX marketing partners for trusting the vision, and to our team and creator partners for bringing it to life. by @moderncurrencypr
Wellness takes on a new meaning this year on the warm shores of Wailea. 🌺🌴 This month, @meghanpatke and @savannah.nicole from the #MCPR West Coast team hosted an incredible group of journalists at @fsmaui for a wellness-focused escape celebrating Four Seasons Maui 3.0—the resort’s next chapter, anchored by the new Kai Holo Spa. From aquathermal rituals and island-inspired Pacific Journeys to infrared Pilates and ocean-view mornings in the Club Lounge, our itinerary offered every opportunity to reset. Beyond the spa, we explored the Queen’s Garden with Aunty Mopsie, and discovered the resort’s on-site beehives with Sustainability Manager Taylor Fujimoto. Culinary moments were equally memorable: oceanfront lunches at Ferraro’s, evenings at KOMO and Spago, and a spectacular Ultimate Dinner at Wailea Point beneath a painted Maui sunset. ✨ A heartfelt mahalo to @misscarriebell, @lindsay_cohn, @emily_checks_in, @sharaeltravels, @anniedavidsonwatson, (and a fun run-in with @rebeccaravee), for a truly rejuvenating reset this fall in Maui! #mcprinmaui #mcpronthemove by @moderncurrencypr
Proof that the best views are even better with a cocktail in hand! ✨⁠ ⁠ We're thrilled to share that @gemmabevhills at @waldorfbevhills, and @westlightnyc at @thewilliamvale have been named to @thezoereport’s Best Rooftop Bars of 2026, part of the Readers’ Choice Awards recognizing destinations that bring together creative cocktails, vibrant atmospheres, and unforgettable views.⁠ ⁠ Thank you @thezoereport & @missangmelero, and congratulations to both teams on this well-deserved recognition! by @moderncurrencypr
Another well-deserved recognition for MCPR client @flyjsx! ✈️⁠ ⁠ JSX has once again been named Best Small Airline in @forbestravelguide’s 2026 Verified Air Travel Awards, recognizing the semi-private air carrier’s commitment to redefining air travel through exceptional convenience, comfort, and service.⁠ ⁠ From private terminals and a 20-minute check-in to spacious seating and a seamless, pet-friendly experience, JSX continues to set a new standard for flying.⁠ ⁠ Congratulations to the entire JSX team on this outstanding achievement! by @moderncurrencypr
Our fall travel forecast? Anything but traditional.⁠ ⁠ For those looking beyond the usual leaf-peeping destinations, we're embracing a different side of the season. From wine country harvests to tropical escapes, here's where we're heading this fall:⁠ ⁠ 🍇 Harvest season at @alila.napavalley⁠ 🌵 Desert oasis at @casa_cody⁠ ☀️ Chasing sunshine at @castlehotsprings⁠ 🍎 Rejuvenating city stay at @equinoxhotels ⁠ 🌴 Endless summer at @elsanjuanhotel⁠ 🌺 Island escapes at @fsmaui⁠ ✨ A discreet celeb-style Beverly Hills retreat at @lermitagebh⁠ 🏙️ Autumn in Brooklyn at @thewilliamvale⁠ by @moderncurrencypr
For Chef @cimarustila, exceptional seafood begins with a deep respect for the ocean. 🐟 A fisherman at heart and chef-owner of L.A.’s acclaimed 3 MICHELIN-starred and MICHELIN Green Star restaurant @providencela, Michael brings his passion for marine conservation and responsible sourcing to every dish. In celebration of #NationalSeafoodMonth, join Chef Michael for a glimpse into a recent catch-and-release fishing excursion in Long Beach alongside @hestanculinary and @coastal_charters, highlighting his commitment to preserving our oceans for generations to come. by @moderncurrencypr
A fresh addition to the MCPR table. 🌱⁠ ⁠ We’re delighted to welcome @thebutchersdaughter_official to the Modern Currency PR portfolio—the innovative brand that made a name for plant-forward dining—entering an exciting new chapter of growth.⁠ ⁠ From its Venice roots to West Hollywood and New York, with Austin, Texas next on the menu, The Butcher’s Daughter brings its distinct blend of food, design, and wellness to an expanding wellness-minded community from coast to coast.⁠ ⁠ Founded by designer and restaurateur Heather Tierney, The Butcher’s Daughter brings fresh energy to plant-forward dining with its new Vegetable Slaughterhouse dinner concept, alongside sister natural wine bar @onlythewildones_la. by @moderncurrencypr
The bridal suite of our dreams. 💍✨⁠ ⁠ MCPR client @lermitagebh is expanding its longstanding partnership with @verawangbride with the debut of the Vera Wang Bridal Suite experience, bringing the celebrated fashion house’s signature romance and timeless style beyond its West Coast bridal salon and into the guest experience.⁠ ⁠ From couture-inspired in-room touches and curated Vera Wang amenities and keepsakes to two new signature cocktails at Poza Rooftop and Costa Covo Osteria, every detail has been thoughtfully designed to make the journey to “I do” just as memorable as the day itself. by @moderncurrencypr

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