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Women-led. Purpose-driven. Experience Obsessed. 🌙
Creative + production agency.
Brand activations, events + beyond.
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We made the list, again! 

MoonLab earned a spot on @EventMarketer's 2026 It List of Top 100 Event Agencies for the second year in a row. 

MoonLab started 11yrs ago because we believed experiences could be more purposeful, more human and felt more. That belief hasn't changed. What has changed is the scale of the work, the depth of the team, and the ambition we bring to every single project. We keep raising the bar, and our people keep clearing it.

This recognition belongs to everyone who's touched the work: our team, our clients, our partners. You know who you are, and we wouldn't be here without you. Thank you for building something worth recognizing.

What's extra special about this moment is sharing it with our in-house fabrication partner, @BloqLab, who earned a spot on Event Marketer's Fab 50! by @moonlabprod
9
3 months ago
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A look at the reading list at @mercuryfi SF Tech Week!

For SF @techweeka16z, we brought @mercuryfi Books from concept to an IRL bookstore, transforming GCS Gallery into a space built around the books that have shaped how founders think, build and work.

There’s plenty to browse, coffee to grab, conversations to join and, of course, a few books to add to your own reading list.

In SF? Come pick your next read.

📍 GCS Gallery
🕙 10 AM–4 PM
📅 Today, 10/7 + tomorrow, 10/8

#MoonLab taken in San Francisco, California by @moonlabprod
4
12 hours ago
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Big news for the team behind the team.

MoonLab’s People and Operations team has been named a 2026 @adweek Team Visionary Award winner in the People/HR Team category.

At MoonLab, our people are at the heart of how we work. That means creating a team culture where people feel supported, have room to grow, and can bring their whole selves to the work. @kelsbrunick, @abbybunker, @stefaniromagnoli + @leahmarie113 help make that possible every day, from the bigger-picture people and culture work to the systems, support and behind-the-scenes details that keep our team moving.

This recognition is a reflection of what makes MoonLab special: putting people at the center of the business.

Congrats to @kelsbrunick, @abbybunker, @stefaniromagnoli + @leahmarie113!

Thank you to ADWEEK for recognizing the work that goes into building a team where people can do great work and feel supported along the way.

#MoonLab by @moonlabprod
5
a day ago
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We’re rolling! Mercury’s activation at Portola Festival is in full swing at Pier 80.

@mercuryfi partnered with MoonLab to bring a roller skating experience to the festival floor, giving guests a chance to lace up, hit the rink, and take a break from the music between sets.

Behind the scenes, our production team is keeping every piece moving, from the build and onsite operations to the details that make the guest experience feel seamless.

Big production, live energy, and a roller rink in the middle of Portola. We’re here for it.

Portola, we’re rolling through the finish line!

#MoonLab #Portola taken in San Francisco, California by @moonlabprod
5
10 days ago
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Experiential is at its best when there’s something to discover around every corner.

For the launch of @rosie_assoulin x @target, we approached Target SoHo as an opportunity to build an entire world around Rosie’s point of view. That meant thinking beyond the primary activation and considering how every guest touchpoint could carry the same sense of color, playfulness, creativity, and self-expression. 

The work came down to one central idea: every touchpoint should feel like it belongs to Rosie’s World. Custom florals, live fashion illustrations, a coffee and froyo cart, music, and decor all played a role in making the experience feel cohesive and distinctly Rosie.

Experiential becomes most powerful when a brand’s identity moves beyond the message and becomes something people can step into, interact with, and take with them.

Huge thank you to @target, @rosie_assoulin, and @refinery29 for letting us bring this one to life!

#MoonLab taken in New York City by @moonlabprod
1
15 days ago
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We partnered with @hellosunshine to celebrate the finale of Lucky, @marissastapley’s novel turned TV series about a young woman navigating a life shaped by family secrets. We brought that story off the page and into the activation with a custom photo op and vinyl graphics, creating a space to celebrate both the book and the series.

A female author, a female lead, and a story centered on a woman finding her own way. There’s a lot to love about that, and it felt like a natural fit for Hello Sunshine’s celebration of women-led stories.

That same spirit of giving things a new chapter carried through to the build. We brought back a custom-built bookcase from a previous STORYfest event, giving an existing piece another moment to shine. 

#MoonLab taken in Hudson Yards, Manhattan by @moonlabprod
0
21 days ago
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A new chapter for women’s basketball, with a little arcade energy.

For @Instacart, we brought the fun to game day with a custom basketball arcade-style game designed to engage fans throughout the experience. The activation came to life across multiple @TorontoTempo games at @ScotiabankArena and a fan event in Vancouver, reaching more than 55,000 attendees.

As the WNBA’s first team outside the U.S., Toronto Tempo is bringing women’s basketball to new audiences, creating an exciting backdrop for Instacart to connect with fans through a little friendly competition. 

Designed to travel and be reused across multiple events, the experience was built with longevity in mind, giving the activation a life beyond a single game day. With our partners at @BloqLab, we paired that approach with illuminated framing, LED accents, glowing scoreboards, and bold graphics to create a destination that stood out across the venue.

Of course, no game is complete without prizes, and fans walked away with plushies and bandanas, along with a little friendly competition to remember.

A playful activation for Instacart designed to get fans in the game and keep them coming back for one more shot.

#MoonLab taken in Scotiabank Arena by @moonlabprod
3
22 days ago
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Throwing it back to Groceryshop 2025 because some things are worth doing twice. 

We’re taking a look back at last year’s show floor before we head back to Las Vegas for @Groceryshopevent 2026.

Heading to Groceryshop too? DM us to meet up! 

#MoonLab by @moonlabprod
0
a month ago
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Looking back at a summer when the world came together through soccer. 
️
With the 2026 World Cup bringing millions of fans to the east coast, we played a critical role in the transportation operations at the Meadowlands Racetrack, helping move fans in and out of one of the tournament’s busiest destinations.

Our role was to make that experience feel like more than simply getting from point A to point B.

Across eight match days, we transformed the designated rideshare area outside MetLife Stadium into a lively destination where fans could keep the energy going before heading into a match or after the final whistle. The experience featured a DJ booth, foosball tables, trick shot games, photo opportunities, and custom wayfinding designed to help fans navigate the space while creating moments worth stopping for.

With fans arriving from around the world, the goal was to bring the excitement of the World Cup into the moments surrounding the match, turning a key transportation touchpoint into an extension of the fan experience.

A lot happened beyond the stadium this summer. We’re glad we got to be part of it.

#MoonLab by @moonlabprod
5
a month ago
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One of the things we value most at MoonLab is making space for our team to connect beyond the work.

We're a remote team, which means most of our days are spent together through Slack, Zoom, and a lot of project calls. When we get the chance to be in the same place, we make the most of it. Last week's team BBQ was a chance to step away from the work, share a meal, laugh together, and spend time with the people behind the projects. Meg and Marc couldn't make it in person, so they joined us virtually for a round of team trivia, and we learned A LOT about each other.

That kind of connection is a big part of our culture. We care about doing great work, but we also care about knowing the people we work alongside and creating opportunities to actually enjoy being a team.

Huge shoutout to Edgar from BloqLab for working the grill and Vanui for hosting us, and to Abby, who we missed in the group photo but not in spirit, and to Michelle, who we missed altogether! by @moonlabprod
0
a month ago
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The future of healthcare is being shaped by innovation, connection, and the moments that bring people together.

For the fifth year producing @HingeHealth’s Movement Conference, we helped bring their mission to life through an immersive in-person experience for health and benefits professionals dedicated to improving the well-being of their members. 

Hosted at @Convene Chicago, this year’s conference was Hinge Health’s largest Movement Conference to date, bringing together 600+ onsite attendees for a 1.5-day experience featuring speaker sessions, conversations, and interactive programming. We collaborated on new activation concepts to bring key announcements to life, including the Migraine Hallway Activation, while enhancing VIP experiences and onsite activities throughout the event.

Attendees engaged with Hinge Health’s platform through TrueMotion technology, while VIP guests enjoyed elevated experiences including custom YETI engraving, live caricatures, and a custom-wrapped claw machine. Each touchpoint helped create moments of connection while reinforcing the impact of movement and innovation in healthcare.

Behind the scenes, we continued our commitment to regenerative design by reimagining and repurposing assets from previous Movement Conferences to create a refreshed experience for this year’s attendees.

When a brand’s mission can be experienced in person, it creates opportunities for deeper engagement, stronger connections, and lasting impact.

#MoonLab taken in Chicago, Illinois by @moonlabprod
2
a month ago
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The strongest brand experiences start with understanding how people will actually interact with them.

At this year’s @gbta_global, MoonLab designed and produced a custom @Uber Elite Lounge for Uber for Business with that idea at the center. We worked closely with our in-house fabrication team at @BloqLab to bring the design from concept to a fully realized experience, translating the elevated services of Uber Elite into a high-end space that reflected the product and the brand. 
 
Great experiential design is about creating spaces people want to step into, engage with, and remember long after the experience.

#MoonLab taken in Chicago, Illinois by @moonlabprod
6
2 months ago
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