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MORPH ON SET

@morph.onset

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CAIRO | DUBAI | RIYADH
@morph.plus @morph.creates

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Thats our latest experimental Ad for @zainsudan w/ @allthingsdibo & @koushi1

For Zain Sudan, we didn’t want to simply visualize the future, we wanted to physically build it.” “The campaign imagined Sudan evolving into a futuristic city, driven by technology, connectivity, and a bold vision for tomorrow. Instead of relying on Al or CGI to render it digitally, we approached it through experiential design.”
“We translated the vision into something tangible, a meticulously crafted miniature city, an architectural scale model designed to feel alive rather than static.” “The challenge was believability at a small scale.”

“Every detail had to serve the illusion: architecture, lighting, tratfic flow, reflections, atmosphere, even micro-textures like water droplets. Once the camera entered that world, scale became secondary.” “Because for us, experiential design isn’t about size.
Whether it’s a room, a structure, or an entire city on a table, the goal is the same: to create a world people can emotionally enter.”

“We built it. A future designed not only to be seen, but to be felt.” by @morph.onset

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25 days ago

Thats our latest experimental Ad for @zainsudan w/ @allthingsdibo & @koushi1

For Zain Sudan, we didn’t want to simply visualize the future, we wanted to physically build it.” “The campaign imagined Sudan evolving into a futuristic city, driven by technology, connectivity, and a bold vision for tomorrow. Instead of relying on AI or CGI to render it digitally, we approached it through experiential design.”

“We translated the vision into something tangible, a meticulously crafted miniature city, an architectural scale model designed to feel alive rather than static.” “The challenge was believability at a small scale.” “Every detail had to serve the illusion: architecture, lighting, traffic flow, reflections, atmosphere, even micro-textures like water droplets. Once the camera entered that world, scale became secondary.” “Because for us, experiential design isn’t about size. Whether it’s a room, a structure, or an entire city on a table, the goal is the same: to create a world people can emotionally enter.”

“We built it. A future designed not only to be seen, but to be felt.” taken in Cairo, Egypt by @morph.onset

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a month ago

Set design and Art direction @morph.onset taken in Cairo, Egypt by @morph.onset

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3 months ago

Morphing for @pepsi_saudi Ad, latest project set and production design. W/ @malekalaaaa & @koushi1 taken in Cairo, Egypt by @morph.onset

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a month ago

Set design and art direction for @waterwaydevelopments @thedrivebywaterway taken in Cairo, Egypt by @morph.onset

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3 months ago

Our Set design and art direction for @alahly @haier.eg w/ @backstagepictures by @morph.onset

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3 months ago

Set design and art direction for @tridentgum @tridentegypt w/ @backstagepictures taken in Cairo, Egypt by @morph.onset

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3 months ago

Our set design for @alahly @adidas w/ @backstagepictures taken in Cairo, Egypt by @morph.onset

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3 months ago

We’re getting closer to the reveal.
THE RED ROOM
where light meets shadow, and stories are born before they are seen.
A visual study on emotion, process and becoming.

@morph.plus @morph.onset x @bornincairo for Photographic Memory Lab at @cairophotoweek

Creative Director and Storyteller: @adhamshawkii
Director: @nourgine
Cinematographer: @abdallahashryy
Set Designer: @omarshehabb
Art direction team: @haneenkhalaff @mayamaysourr @mohameddaly__
videographer: @el_loko______
Production: @bornincairo
Stylist: @mar.uncrated
Creative Producer: @xenaelshazli @throuzeeyez
Model: @maariamdookhan
Editor: @mvbakar
Colorist: @kamnna_color
Music Production and Sound Design: @ak.ahmedkore
Focus puller: Ahmed Thabet - Bisho
Gaffer: Tamer Levis
Technicians: Hassan Ashmawy - Shika
Camera Equipment: Aly Brazily - Mahmouz - Lemby
Special thanks to @digitentworld @bananaextraordinaire by @morph.onset

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a year ago

Between exposure and revelation lies transformation.

This is THE RED ROOM; a conceptual film that depicts the transformative power of photography, unfolds the stories and memories that lie within each single shot, and portrays the immersive realm of emotions that we transport to when seeing a photograph.

@morph.plus x @bornincairo
for The Photographic Memory Lab at @cairophotoweek

Creative Director and Storyteller: @adhamshawkii
Director: @nourgine
Cinematographer: @abdallahashry
Set Designer: @omarshehabb
Art direction team: @haneenkhalaff @mayamaysourr @mohameddaly_ videographer: @el_loko______
Production: @bornincairo
Stylist: @mar.uncurated
Creative Producer: @xenaelshazli @throuzeeyez
Model: @maariamdookhan
Editor: @mvbakar
Colorist: @kamnna_color
Music Production and Sound Design: @ak.ahmedkore
Focus puller: Ahmed Thabet - Bisho
Gaffer: Tamer Levis
Technicians: Hassan Ashmawy - Shika
Camera Equipment: Aly Brazily - Mahmouz - Lemby Special thanks to @digitentworld @bananaextraordinaire taken in Cairo, Egypt by @morph.onset

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a year ago

Inside THE RED ROOM, memories breathe, emotions surface, images come alive and truths are portrayed.

A conceptual film by @morph.plus @morph.onset x @bornincairo showcasing Photographic Memory Lab at @cairophotoweek

Creative Director and Storyteller: @adhamshawkii
Director: @nourgine
Cinematographer: @abdallahashryy
Set Designer: @omarshehabb
Art direction team: @haneenkhalaff @mayamaysourr @mohameddaly__
Production: @bornincairo
Stylist: @mar.uncurated
Creative Producer: @xenaelshazli @throuzeeyez
Model: @maariamdookhan
Editor: @mvbakar
Colorist: @kamnna_color
Music Production and Sound Design: @ak.ahmedkore
Focus puller: Ahmed Thabet - Bisho
Gaffer: Tamer Levis
Technicians: Hassan Ashmawy - Shika
Camera Equipment: Aly Brazily - Mahmouz - Lemby

Special thanks to @digitentworld @bananaextraordinaire by @morph.onset

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a year ago

MOS-00.4-ONSET by @morph.onset

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a year ago