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Mother Design

@motherdesign

98.5K
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NYC / LDN / LA
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We are an independent branding and design studio founded in 2006.
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🚨 New work! 🚨 1 in 3 women in the UK buy their knickers from M&S. That’s a huge range of people to serve, and a huge range of products to organise. That scale made the packaging goal clear: create a brand architecture that was easy to navigate, and packaging that was quick to understand. The solution is a colour-coded navigation system that brings all sizes and styles into the same range. This is paired with the brand-proud, stripped-back and elevated material palette found in M&S Home, creating a relationship between the two. Thanks to the M&S team for their close collaboration. Read the full case study on motherdesign.com. Link in bio 👆 by @motherdesign
1
8 days ago
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🚨 New work! 🚨 On the M&S packaging project, we set out to craft a system that could build on M&S’ stylish reputation, while making it easier for people to shop. System was the operative word, as our approach needed to stretch to thousands of products, from bras to saucepans, pyjamas to towels. All of which would live in a high volume, self-serve retail environment. 

So we looked to information design; how typography, grids, hierarchy and structure have been used to make complex systems feel simple and intuitive at extraordinary scale. Thanks to the M&S team for their close collaboration. Read the full case study on motherdesign.com. Link in bio 👆 by @motherdesign
30
8 days ago
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🚨 New work! 🚨 M&S is a British institution. Our new packaging system for Home acts like it, with a stripped back, brand-proud approach, from teaspoons to king-size duvets. 

Refinement turns out to be simpler than you'd think. The logo sits with confidence. Each pack leads with what it does for you. And the craft is in the details, like spot varnishes, icons you get at a glance and playful copy flourishes. Thanks to the M&S team for their close collaboration. Read the full case study on motherdesign.com. Link in bio 👆 by @motherdesign
22
9 days ago
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Keen is a leading online marketplace for psychic guidance, offering something AI and algorithms can't: a human perspective, shaped by intuition and longstanding spiritual practice. Our challenge was to bring that into the modern wellbeing era, so that seeking guidance feels as natural as opening a mindfulness app.  We built a brand world that helps users find clarity amid the richness of everyday life. Warm, expansive and unmistakably its own, it's designed for the moments when you’re in need of a fresh perspective. Case study link in bio. by @motherdesign
7
a month ago
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An immersive world needed a compass. For Keen, that came in the form of the circle.  The circle became the device building containment, focus and unity across the identity. Colourful framing devices hold and reveal moments of meaning, while rounded forms carry through from the logo to every touchpoint. In a rich brand world, the circle is what keeps everything grounded. Case study link in bio. by @motherdesign
39
a month ago
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Working with illustrator María Jesús Contreras, we built a vast digital tapestry of modern life filled with cityscapes, countryside, spiritual symbols and everyday moments woven into a single interconnected world. It's bustling, it's warm, and a stark contrast to the world of sterile minimalism that dominates wellness. Rather than scrolling, users zoom their way through it, finding clarity in the richness of everything life throws at them. Case study link in bio. by @motherdesign
11
a month ago
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New work! 🚨 The future is digital. The future is now. Our new visual identity for Circle’s USDC draws from the rich history of currency and financial institutions, balancing heritage typefaces and classic motifs like Guilloché patterns with a sharp, modern edge that reflects the efficiency and programmability of digital assets.  In keeping with the theme of modernity and programmability, we collaborated with Cotton Design @cottondesigninc on a custom generator tool to output  both static and animated Guilloché patterns. Check out our full case study on our website: https://www.motherdesign.com/work/usdc. by @motherdesign
7
6 months ago
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New work! 🚨 The future is digital. The future is now. Our new visual identity for Circle’s USDC draws from the rich history of currency and financial institutions, balancing heritage typefaces and classic motifs like Guilloché patterns with a sharp, modern edge that reflects the efficiency and programmability of digital assets.  In keeping with the theme of modernity and programmability, we collaborated with Cotton Design @cottondesigninc on a custom generator tool to output  both static and animated Guilloché patterns. Check out our full case study on our website: https://www.motherdesign.com/work/usdc. by @motherdesign
9
6 months ago
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New work! 🚨 The future is digital. The future is now. Our new visual identity for Circle’s USDC draws from the rich history of currency and financial institutions, balancing heritage typefaces and classic motifs like Guilloché patterns with a sharp, modern edge that reflects the efficiency and programmability of digital assets.  In keeping with the theme of modernity and programmability, we collaborated with Cotton Design @cottondesigninc on a custom generator tool to output  both static and animated Guilloché patterns. Check out our full case study on our website: https://www.motherdesign.com/work/usdc. by @motherdesign
6
6 months ago
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New Work 🚨 ⠀ At the end of last year, Mother & Mother Design partnered with MarketWatch (@marketwatch) to develop a campaign that positions the brand as a trusted financial resource for a new generation. ⠀ The central piece of the campaign, its tagline, Don’t Short Yourself is built on a simple insight and human truth: chasing quick wins can often mean undervaluing your future. As such, the campaign reframes patience, knowledge, and strategy as acts of self-respect. ⠀ Inspired by emergency signage and rave flyers, Mother Design created a visual system to capture attention and prompt action. We partnered with Haruko Hayakawa (@harukohayakawa) to create 3D objects that bring abstract financial concepts to life through familiar, everyday forms. ⠀ Check out our full case study at www.motherdesign.com, Link in bio. by @motherdesign
14
8 months ago
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New Work 🚨 ⠀ At the end of last year, Mother & Mother Design partnered with MarketWatch (@marketwatch) to develop a campaign that positions the brand as a trusted financial resource for a new generation. ⠀ The central piece of the campaign, its tagline, Don’t Short Yourself is built on a simple insight and human truth: chasing quick wins can often mean undervaluing your future. As such, the campaign reframes patience, knowledge, and strategy as acts of self-respect. ⠀ Inspired by emergency signage and rave flyers, Mother Design created a visual system to capture attention and prompt action. We partnered with Haruko Hayakawa (@harukohayakawa) to create 3D objects that bring abstract financial concepts to life through familiar, everyday forms. ⠀ Check out our full case study at www.motherdesign.com, Link in bio. by @motherdesign
12
8 months ago
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New Work 🚨 ⠀ At the end of last year, Mother & Mother Design partnered with MarketWatch (@marketwatch) to develop a campaign that positions the brand as a trusted financial resource for a new generation. ⠀ The central piece of the campaign, its tagline, Don’t Short Yourself is built on a simple insight and human truth: chasing quick wins can often mean undervaluing your future. As such, the campaign reframes patience, knowledge, and strategy as acts of self-respect. ⠀ Inspired by emergency signage and rave flyers, Mother Design created a visual system to capture attention and prompt action. We partnered with Haruko Hayakawa (@harukohayakawa) to create 3D objects that bring abstract financial concepts to life through familiar, everyday forms. ⠀ Check out our full case study at www.motherdesign.com, Link in bio. by @motherdesign
37
8 months ago
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