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Motorhead Digital | Digital Marketing Experts

@motorhead.digital

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🚗 Digital marketing for auto shops
🏁 Websites | Social Media | Lead Gen
🎤 SEMA Speaker | ARMO Committee Member
📈 Let’s supercharge your shop⬇️

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💡Got an idea? Stop sitting on it. Get it out there!

In this throwback from Gearheads n’ Gasoline met with Kevin Tetz @paintetz from Paintucation @paintucation and we talk about spotting a gap in the market and having the guts to do something about it.

After 26 years with Paintucation, the message is clear: plenty of people have the same idea, but not everyone takes the leap. You don’t need the perfect product, the best production, or every detail figured out. You need to start. 🔥

Whether it’s a new product, a tool, or a business idea, if you see a need in the market, jump on it. Ready, fire, aim! 🏁

🎙️Want to hear the full conversation? Head over to our YouTube channel or your favorite podcast app and catch the full episode!

Special thanks go out to the amazing Annette Bauer at @thestraightlineco, our season one and two co-host.

#GearheadsNGasoline #AutomotivePodcast #EntrepreneurMindset #Innovation #Paintucation #CarCommunity #BusinessTips by @motorhead.digital

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3 days ago

The future of the automotive industry starts with opportunities to get hands-on. 🔧

At Wayne Technical Career Center in Williamson, NY, students are helping prepare the MHD Garage’s 1969 Dodge Dart for its next chapter: Drag & Drive.

Owned by MHD team member Keith Bourgeois, this longtime family car is giving students real restoration experience. Under instructor Jeremy Tiffany’s guidance, they’re tackling rust repair, panel replacement and metal fabrication while learning how a working shop operates.

We’re proud to support their work alongside Auto Metal Direct, Borgeson, Red Line Oil and Steele Rubber Products. Giving students access to real projects helps build the skills and confidence our industry needs.

Follow along as the Dart takes shape and these future automotive pros make their mark.

#MotorheadDigital #MHDGarage #DodgeDart #DragAndDrive #AutomotiveEducation #NextGeneration by @motorhead.digital

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4 days ago

“There’s no such thing as right or wrong decisions. There’s just decisions.”

Sometimes, the hardest part isn't making a decision, it's trusting what comes next.

In this throwback from Season 2 of Gearheads n’ Gasoline, we dive into perspective, personal growth, and learning with Jason Wenig from The Creative Workshop @The_CreativeWorkshop to trust the path you're on, even when it doesn't look the way you expected.

You can't always control the outcome, but you can control what you do next. Sometimes, the decisions that challenge us the most lead us exactly where we need to be. 👊

🎙️ Missed this conversation the first time around? Head back to our YouTube channel to watch the full episode!

Special thanks go out to the amazing Annette Bauer at @thestraightlineco, our season one and two co-host.

#GearheadsNGasoline #PodcastClips #LifeLessons #Mindset #PersonalGrowth #CarCommunity #AutomotivePodcast by @motorhead.digital

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5 days ago

Sometimes the hardest part isn’t figuring out every step. It’s simply deciding where you want to go.

Jay Riggs talks about the importance of setting goals and using them like a compass. Life can take you in a dozen different directions, but once you decide what you’re working toward, the next move gets a whole lot clearer.

You don’t need to have the entire path mapped out. You just need a direction and the willingness to keep moving.

🎙️ Catch the full conversation with Jay Riggs on Gearheads n’ Gasoline.

#GearheadsNGasoline #JayRiggs #GoalSetting #Entrepreneurship #BusinessMindset #AutomotiveIndustry #KeepMovingForward

Is this conversation helpful so far? by @motorhead.digital

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6 days ago

I used to think design was just making something look good. It’s not. It’s making sure it works for a real human. Save this if you care about how things feel, not just how they look.

Industrial design is really the whole life cycle of a product - sketches, materials, ergonomics, and what happens when it’s done being used. That’s the part people miss. The best designs aren’t just beautiful.

They’re comfortable, useful, and make sense the second you use them. That’s especially true in cars - if you can’t reach it, understand it, or trust it, the design failed. What’s one product you use every day that actually gets this right?

Tag someone who would geek out on this too. by @motorhead.digital

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7 days ago

🔥NEW EPISODE: From Garage Builder to Award-Winning Shop Owner
Jay Riggs didn’t grow up in a family of car builders. He started out teaching himself how to build cars in his garage, learning welding, metal shaping, suspension, fabrication, and plenty of lessons the hard way.

Then, after being laid off from his sales career in 2012, he decided to turn those skills into a business.

Today, Riggs Fabrication & Restoration @riggsfab operates out of a 15,000-square-foot facility, building high-level classic cars, customs, hot rods, and award-winning trucks.

In this episode of Gearheads n’ Gasoline, Barry Alt and guest co-host Sean Sawyer of Revved Automotive Consulting @ocdcarbuilder sit down with Jay to talk about:

🔧 Going from hobbyist to professional builder
📈 Growing a restoration and fabrication shop
👥 Hiring, leadership, and protecting shop culture
💰 Learning from expensive business mistakes
🎓 Developing the next generation of builders
💻 How CAD, 3D scanning, CNC, and new technology are changing fabrication
🚗 Turning one-off custom solutions into potential aftermarket products

One of the biggest lessons from Jay’s story?
Being great at building cars and being great at running a business are two very different skill sets.

🎥 Watch the full episode now on YouTube
🎧 Listen wherever you get your podcasts

Don’t forget the subscribe to get notified when other amazing guest episodes drop.

Special thanks to our sponsors @redlineoil, @autometaldirect, and @motorhead.digital for supporting Gearheads n’ Gasoline, and a huge thank you to @amandaheavenhugs, video editor extraordinaire at AMD, for making us look good!

Shoutout to our amazing friends in the automotive industry, as well as the amazing people and companies mentioned in this episode:
@goodguysrodandcustom
@c10nationals
@classictrucknationals
@ringbrothers
@level7motorsports
@kindigitdesign

#GearheadsNGasoline #RiggsFabrication #CustomCars #HotRods #CarRestoration #AutomotiveAftermarket #CarBuilders #Fabrication #ShopOwner #AutomotiveIndustry Jay Riggs from Riggs Fabrication & Restoration by @motorhead.digital

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12 days ago

How many bolt kits does one truck actually need? 👀

There’s no one-size-fits-all answer, we break down the different options available from Trucks USA.

From bumper-to-bumper kits and cab kits, to complete bed kits, bed bolt kits, and individual fasteners, you can get exactly what you need for your build.

And if you’re only missing a few pieces? You don’t have to buy an entire kit. Trucks USA can supply individual components too.

Have a question about which kit your truck needs? Drop it in the comments! 👇

#TrucksUSA #ClassicTrucks #TruckRestoration #BoltKits #ClassicTruckParts #TruckBuild #C10 #TruckRestorationParts by @motorhead.digital

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13 days ago

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14 days ago

Owning a business means learning how to keep moving forward, even when you know there’s an 800-pound monster right behind you. 👀

Jay Riggs knows that feeling well.

From teaching himself how to build cars to growing @riggsfabricationandrestoration into a 15,000-square-foot operation, his journey has come with plenty of wins, hard lessons, unexpected setbacks, and reasons to keep pushing forward.

On the next episode of Gearheads n’ Gasoline, Jay joins Barry Alt and co-host Sean Sawyer @ocdcarbuilder for a conversation that goes way beyond building cars.

🎙️New episode dropping soon.

#GearheadsAndGasoline #RiggsFabrication #AutomotiveAftermarket #CustomCars #HotRods CarBuilders ShopLife AutomotiveBusiness Entrepreneurship by @motorhead.digital

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15 days ago

Some car collections are built around value. The best ones are built around stories. 🏁

In this clip from Gearheads n’ Gasoline, Mark from @bowlertransmissions gives us a look into his automotive collection and the passion behind the cars he’s chosen to keep along the way.

Because for a true gearhead, it’s rarely just a car. There’s always a story attached to it.

🎙️Catch the full conversation on Gearheads n’ Gasoline wherever you watch or listen.

#GearheadsAndGasoline #CarCollection #ClassicCars #AutomotiveCulture #CarGuys #Gearhead #AutomotivePodcast #CarStories by @motorhead.digital

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18 days ago

𝗡𝗘𝗪 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 𝗜𝗦 𝗟𝗜𝗩𝗘!🎙️🔥
What happens when old-school hot rod craftsmanship meets modern design, technology, and nearly three decades of family tradition?

On the latest episode of 𝗚𝗲𝗮𝗿𝗵𝗲𝗮𝗱𝘀 𝗻’ 𝗚𝗮𝘀𝗼𝗹𝗶𝗻𝗲, 𝗕𝗮𝗿𝗿𝘆 𝗔𝗹𝘁 and co-host 𝗝𝗲𝘀𝘀𝗲 𝗛𝗲𝗻𝗸𝗲 𝗼𝗳 𝗝𝗛 𝗥𝗲𝘀𝘁𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 @jh_restorations sit down with 𝗗𝗼𝗺 𝗧𝘂𝗰𝗰𝗶 𝗼𝗳 𝗧𝘂𝗰𝗰𝗶 𝗛𝗼𝘁 𝗥𝗼𝗱𝘀 @tuccihotrods.

Dom grew up in the shop his dad, Dave, started in 1997 and later brought his Industrial Design background from Syracuse University back into the family business. Today, that combination influences everything from CAD and 3D modeling to fabrication, product development, and some seriously memorable SEMA builds.

We get into the stories behind Tucci Hot Rods, working with Ford, the wild Raptor-powered Mercedes 190E, the Blue Maverick, Power Tour, Top Gear, Larry Chen, and what it really takes to build long-term relationships with manufacturers and suppliers.

There are plenty of business lessons in this one too, including why:
• Timeless design beats chasing trends
• Great builds can become great marketing
• Industry relationships are earned over time
• Product development can help a custom shop grow
• Hands-on learning still matters

Dom also shares some great advice for the next generation looking to build a career in the automotive aftermarket.

🎥 Watch the full episode now on YouTube
🎧 Listen wherever you get your podcasts

Special thanks to our sponsors @redlineoil, @autometaldirect, and @motorhead.digital for supporting Gearheads n’ Gasoline, and a huge thank you to @amandaheavenhugs, video editor extraordinaire at AMD, for making us look good!

Shoutout to our amazing friends in the automotive industry, as well as the amazing people and companies mentioned in this episode:
@syracusenationals
@tremecperformance
@bowlertransmissions
@radiumengineering
@dakota_digital
@vintageair_
@american.autowire
@designenginc
@qa1motorsports
@wilwooddiscbrakes
@toyotires
@level7motorsports
@spirit.and.speed
@ringbrothers
@hptuners
@larry_chen_foto

#GearheadsNGasoline #TucciHotRods #HotRods #SEMA #CarBuilder #AutomotiveAftermarket #Fabrication 𝗗𝗼𝗺 𝗧𝘂𝗰𝗰𝗶 𝗼𝗳 𝗧𝘂𝗰𝗰𝗶 𝗛𝗼𝘁 𝗥𝗼𝗱𝘀 by @motorhead.digital

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19 days ago

The shop is closed. Someone is on their couch researching who to trust with their next build. Is your website helping you earn that call?

It should explain what you specialize in, show the quality of your work, answer common questions, and make reaching out easy.

That’s where SEO and AEO work together:
🔎 Search engine optimization helps people find your business when they search for the work you do.
💬 Answer engine optimization helps make your expertise clear and useful for search tools that answer customers’ questions.

Start with the basics: detailed service pages, real project stories, and helpful answers to the questions your team hears every week.

Take a look at your website through a new customer’s eyes. Can they tell what you do, why they should trust you, and how to get started?

Your team deserves to clock out. Give your website what it needs to keep working.

Need help? Send Motorhead Digital a message. Let’s talk about getting your website working harder for your business.

#MotorheadDigital #AutomotiveMarketing #SEO #AEO #AutomotiveAftermarket by @motorhead.digital

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19 days ago