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Music Sustainability Alliance (MSA)

@msa.action

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The hub for the music industry to learn, innovate, and collaborate to advance sustainability.
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#ClimateWeekNYC is one of my fave weeks of the year: big ideas, better company, and topics that span from wellness & resilience to #sustainablemerch #ecofashion #regenerativeagriculture #circularity & beyond. 🌱🌎♻️ From the stage to the streets, I’m with the solutionists: innovators, business leaders and citizens of the planet who are changing the game together. A few fave moments with some of my fave people…💚 @textileexchange @onebillionacres @whyregenerative @regenerativeorganic @msa.action @columbiasuma @futerra @groundswell_film @captainplanetfdn @focities @steaz @ecofashion.corp @beyondbrands_ @henrycrownfellows @organictrade @rodaleinstitute @paulrice.fairtrade @maggiebaird @universalmusicgroup @warnermusic @patagonia @sg_park_v7 @tinasharkey @rebeccaminklife @trishcarey11 @lauraturnerseydel @beccatickell @american_regeneration @_tonycho_ @thewhatlist @jamiemetzl @mjdwyer23 @cdgergen “We can’t solve today’s problems with the same consciousness that created them.” ~ Einstein taken in New York City by @msa.action
10
8 days ago
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MSA is heading to Climate Week NYC with two events tackling sustainability across the music industry, from what we make and sell to how we address waste. 👕 Making Merch Sustainable: Where Music and Fashion Converge to Move Culture How can the music industry use its purchasing power to make sustainable merch the standard, not the premium? 📍 9/21 @ Solutions House | @futerra Moderated by @marcizaroff, Founder/CEO, @ecofashion.corp Corp, with: • Olivia Kelly, @universalmusicgroup Music Group • Sumner Becker, @lawrencetheband • Kristina “Red” Tanner, @activistartists 🔄 Music and Waste: A Fishbowl Conversation 🌐 Waste touches nearly every part of the music industry, from vinyl, packaging and merch to catering, concessions, staging and freight. No panels. No presentations. Just an open dialogue where everyone has the opportunity to be part of the conversation. 📍 9/22 @ Racket NYC Starting the conversation: • Michele Fox, Greener By Default • Angie Gamber, @warnermusic • Adam Gardner, @reverb_org • Jonah Geschwind, @greendiscogroup • Michael Martin, @rworldreuse Moderated by Joel Makower, @trellis_group & MSA 🎟️ Complimentary registration for both events — link in bio. #ClimateWeekNYC #MusicIndustry #Sustainability #SustainableMusic #SolutionsHouse #msa #MusicBizClimateHub taken in New York City by @msa.action
3
18 days ago
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The band tee is the most loyal garment on earth. 🎸👕 Fans keep them for decades. Wear them until they fall apart. Frame them. Pass them down. Few things we own carry that much meaning — and almost nothing in fashion moves at merch’s scale. So here’s the question: what if the most-loved shirt in someone’s closet was also the one doing the most good? On Mon, September 21, I’m moderating MERCH IS THE MESSAGE: Where Music and Fashion Converge to Move Culture at Solutions House during Climate Week NYC — bringing merch leadership, artists, and the supply chain into one room to get honest about what’s actually blocking the shift. Cost. Lead times. Minimums. Licensing. Approvals. All of it. Because sustainable merch shouldn’t be the premium upgrade. It should be the standard. Joining me: 🎤 Olivia Kelly, Senior Director, Universal Music Group 🎷 Sumner Becker, Alto Saxophone, Lawrence 🔥 Kristina “Red” Tanner, Partner, Activist Artists Management 🗓️ Monday, September 21 | 2:30–3:30 PM 📍 42 E 33rd St, NYC | Solutions House 2026 🎟️ Register: https://luma.com/jwru1x17?tk=MIXMOJ Produced by @msa.action as part of the Wear the Change platform — uniting artists, labels, retailers, manufacturers and fans around a better way to make, buy and wear. Merch has always been a statement. Let’s make it a better one. 🌍🌱♻️ #MerchIsTheMessage #WearTheChange #ClimateWeekNYC #SolutionsHouse #sustainablefashion @futerra taken in New York City by @msa.action
1
22 days ago
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♻️ Waste is complicated. Let’s talk about it. 💬 Waste in the music industry isn’t one problem. It’s the shared output of dozens of processes, from vinyl pressing, packaging and merch to catering, concessions, staging, freight, disposable cups and more. During Climate Week NYC, Music Sustainability Alliance is bringing the industry together for Music and Waste: A Fishbowl Conversation. No panels. No presentations. Just a moderated, open dialogue where experts and attendees move in and out of the conversation, bringing their own experiences, challenges and solutions to the table. Starting the conversation: Michele Fox — Greener by Default Adam Gardner — REVERB Jonah Geschwind — Green Disco Michael Martin — r.World | Reuse Moderated by: Joel Makower — Trellis Group & Music Sustainability Alliance Nobody in the room has the whole picture. Everyone has a piece of it. What happens when we put those pieces together? What solutions already exist? Where are the gaps? And what could a cross-industry approach to waste look like? Join the conversation. 📅 Tuesday, September 22 📍 Racket NYC | 431 W 16th St, New York, NY 🎟️ RSVP at the link in bio #MusicIndustry #Sustainability #ClimateWeekNYC #CircularEconomy by @msa.action
1
a month ago
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Ready to engage with Claude, Gemini and others? 🌞🎶 Join us Thursday, September 10 for How Should the Music Industry Embrace AI Sustainably?—a Green Room webinar on how the music and events industries are utilizing AI. 📅 Thursday, September 10 ⏳11am-noon PT /2-3pm ET 📍Online Link in bio to register 👆 Join leaders in the music, events and tech sectors to hear whether and how to tap into AI’s fast-evolving world. Marwan Ibrahim, @nimblist Rachael Riggs, Visit Seattle Alison Colwell, Okta Moderator: Joel Makower, @trellis_group & @msa.action #MusicSustainability #LiveMusic #GreenEvents #MusicIndustry #ArtificialIntelligence #AI #LiveEvents #Sustainability taken in Zoom Online by @msa.action
0
a month ago
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How should the music industry think about artificial intelligence through the lens of sustainability? 🌞🎶 Join leaders on September 10 in the music, events and tech sectors to hear whether and how to tap into AI’s fast-evolving world. Featuring: Marwan Ibrahim, @nimblist Rachael Riggs, Visit Seattle Alison Colwell, Okta Moderator: Joel Makower, @trellis_group Group & @msa.action An hour-long webinar exploring how the live events industry is using artificial intelligence—where to jump in and what to watch out for. 📅 Thursday, September 10 ⏳11am-noon PT /2-3pm ET 📍Online 🎟️ Complimentary registration at bit.ly/GRmusicAI and link in bio #MusicSustainability #LiveMusic #GreenEvents #MusicIndustry #ArtificialIntelligence #AI #LiveEvents #Sustainability by @msa.action
0
2 months ago
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We're proud to share that MSA CEO & Co-Founder Amy Morrison has been named one of Pollstar's 2026 Impact 50 Honorees. 🌟 This recognition celebrates leaders shaping live music and reflects the growing momentum behind sustainability as a core industry value. As Amy shared with Pollstar: "The most exciting shift is seeing sustainability move from a 'side issue' into a natural, integrated part of the entire music ecosystem—from production and mobility to food systems and merch." This recognition reflects the work of an entire community—our members, partners, advisors, volunteers, and the many artists, managers, venues, promoters, agents, vendors, and changemakers helping drive this work forward every day. Thank you, @pollstar_official, for the recognition, and congratulations to Amy and all of this year's honorees. 👉 Link in bio for the full feature. 📷 @jeffkravitz @tobyshapiro.photo @seed_to_seeds Pollstar Impact 50 logo and photo of Amy Morriosn taken in Los Angeles, California by @msa.action
14
3 months ago
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How was that concert t-shirt made? We’re just 5 days away from Making Merch Sustainable - a Green Room webinar on how the industry is already transforming merch to reduce environmental and social impacts through reuse, remanufacturing, and other innovations. 🗓️ Tuesday, June 16 ⏱️ 12-1pm PT / 3-4pm ET 📍 Online 🧑‍💻 Link in bio to register Hear from industry experts as we explore what’s changing behind the scenes of merch production. Your next concert t-shirt may be greener than you think! Featuring: Luke Logemann, Green Music Australia Micki Weiner, The CSO Shop and Petal + Ash Madeline Weir, REVERB Moderated by Joel Makower, Trellis Group and Music Sustainability Alliance (MSA) by @msa.action
0
4 months ago
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Can music industry merch ever be sustainable? 🌞🎶 Join speakers for an hourlong webinar with industry leaders exploring how music merch is being reimagined — from reuse and remanufacturing to supply chain innovation. Luke Logemann - Green Music Australia, Contractor Micki Weiner - The CSO Shop, Impact Manager & Petal + Ash, Founder Madeline Weir - Director of Impact, REVERB Moderator: Joel Makower, Chairman, Trellis Group & Strategy Director, MSA 📅 Tuesday, June 16 ⏳Noon-1 pm PT /3-4 pm ET 📍Online 🎟️ Complimentary registration at link in bio #musicsustainability #merch #livemusic #greenevents #greenroom by @msa.action
8
4 months ago
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Channeling creativity into being. On April 14, MSA (@msa.action) hosted their annual Music Sustainability Summit in Hollywood at Solotech Studios. A day full of panels, workshops, and networking, bringing together music industry executives to celebrate green practices and innovation. EARTH CALLING’s founder, Jo Little (@jonotsolittle) joined the stage as a moderator for “Music’s Impact on Culture is its Climate Superpower”, a conversation between artists Madame Gandhi (@madamegandhi) and Rozzi (@thisisrozzi). Centered on creativity, the speakers described how art emotionally expands us and bridges different channels of being. Madame Gandhi discussed bringing her album to life with the help of Indigenous practitioners, and how she brings meditative practices to her fans by creating immersive experiences at album listening parties, recreating natural landscapes with acoustic instruments. Rozzi, based in LA, discussed beginning a book club and how she connects to her fans through reading culture. Her single, “Orange Skies” with Sounds Right, was recorded with the birdsongs from the plot of land her brother’s home burned down on during the 2025 LA wildfires. Most of the recording royalties from the song are donated to global conservation initiatives. 🎶 You can listen to Madame Gandhi’s latest album, “Love Letters From Brooklyn” now, and Rozzi’s upcoming album, “FIG TREE” on May 8th. by @msa.action
13
5 months ago
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we handed these BOBBYs out to @maggiebaird and @reverb_org and @thecooplive last week at @msa.action summit on tuesday. so here's a little bts with @brickandbridge real miracle worker style, thanks to everyone involved in making this come to life!! made from local fallen timber by @angelcitylumber. #mss26 by @msa.action
11
5 months ago
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🎸 The spirit of Bobby Weir is alive and well in these three. We couldn’t be happier to announce the winners of the first ever “MSA Bobby Weir Sustainability Award” for dedication to sustainability in the music industry. 🌎 To Maggie Baird, to REVERB, to Co-Op Live - we salute you. 📷 Bobby Weir / Chloe Weir Photography @chloekeiliaweir Awards / @jeffkravitz #mss26 #thebobbys #musicindustry #climateaction by @msa.action
48
6 months ago
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