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msa.action

@msa.action

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The hub for the music industry to learn, innovate, and collaborate to advance sustainability.

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Did you hear us singing in Chicago last week? 🎶

Reggie “Guitaro” Guillaume, known worldwide for his viral Sing with Me Live videos, inspired our students, parents, and staff to raise their voice while visiting the Academy for Global Citizenship on the Southwest Side!

🦋 To say thank you, our Mariposas taught him some of their favorite tunes from across the world, as well as our beloved Butterfly Song in both English and Espanol.

Gracias, Reggie, for reminding us that music is one of the easiest ways to bring joy to others—and bring out the rockstar inside all of us.

Stayed tuned for the full video of Reggie’s experience at AGC coming soon! 🎸

#MusicIsMedicine #RaiseYourVoice #SurpriseGuest #Wellness #Community

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Six leading women from across industries exploring how food, fashion, music, entertainment, sports & culture can help accelerate a more sustainable future. 🌍⚡

Your fave jersey, your go-to tee, the hoodie you refuse to retire — every single one started in soil. Soil that’s either being healed or wrecked. That’s not poetry, it’s supply chain. And we’re about to pull the whole thing apart onstage.

GAME CHANGING GEAR hits Columbia University during #ClimateWeekNYC — an athlete, an actor, a mother of a movement, and the educators building the next generation of climate leaders, all adDRESSing the same question from wildly different angles: what if what we wear could actually regenerate the planet? 🌱♻️💚

Spoiler: it can. I’ve got 30+ years of receipts. 🧾💫

🎤 Moderated by @climate_chanpion , Lecturer & Director of External Affairs, @columbiasustainabilitynetwork @columbia sustainability management
🌱 @maggiebaird — Founder & President, @supportandfeed , Climate Kitchen creator, music industry sustainability force
🎬 @alysiareiner — Actor / Activist / Writer (and a dear friend & genuine eco-warrior off camera)
⚽ jayspence3 — Pro soccer player, founder of @jasitup_official proving athletes move culture
🎓 Elizabeth Pulos — Program Director, M.S. Global Business & Sustainability, @ienewyorkcollege
👗 Me — Founder @ecofashion.corp @beyondbrands_
…
🗓️ Monday, September 21 | Panel 6:30–7:30 PM ET
📍 Columbia University, Italian Academy, Teatro
💻 IN PERSON or LIVESTREAM — register free:
🎟️ https://www.eventbrite.com/e/game-changing-gear-tickets-1998380983316
🥂 Stay for the reception — plant-based bites + open bar, because changing the world builds an appetite

Presented by @columbiasuma, @columbiasustainabilityscience & @columbiabiodivdataanalytics @columbiaclimate

Their last two Climate Week events sold out. Consider this your 1-week notice. 🏃‍♀️💨

Come for the panel. Stay for the plot twist: sustainable is the upgrade—from agriculture to popular culture. It’s no longer about staying ahead; it’s about not being left behind…the time is NOW.

#gamechanginggear #MaterialsMatter #RegenerativeFashion #SustainableFashion @msa.action @textileexchange

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The band tee is the most loyal garment on earth. 🎸👕

Fans keep them for decades. Wear them until they fall apart. Frame them. Pass them down. Few things we own carry that much meaning — and almost nothing in fashion moves at merch’s scale.

So here’s the question: what if the most-loved shirt in someone’s closet was also the one doing the most good?

On Mon, September 21, I’m moderating MERCH IS THE MESSAGE: Where Music and Fashion Converge to Move Culture at Solutions House during Climate Week NYC — bringing merch leadership, artists, and the supply chain into one room to get honest about what’s actually blocking the shift. Cost. Lead times. Minimums. Licensing. Approvals. All of it.

Because sustainable merch shouldn’t be the premium upgrade. It should be the standard.

Joining me:
🎤 Olivia Kelly, Senior Director, Universal Music Group
🎷 Sumner Becker, Alto Saxophone, Lawrence
🔥 Kristina “Red” Tanner, Partner, Activist Artists Management

🗓️ Monday, September 21 | 2:30–3:30 PM
📍 42 E 33rd St, NYC | Solutions House 2026
🎟️ Register: https://luma.com/jwru1x17?tk=MIXMOJ

Produced by @msa.action as part of the Wear the Change platform — uniting artists, labels, retailers, manufacturers and fans around a better way to make, buy and wear.

Merch has always been a statement. Let’s make it a better one. 🌍🌱♻️

#MerchIsTheMessage #WearTheChange #ClimateWeekNYC #SolutionsHouse #sustainablefashion @futerra

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Join us on Monday, September 21, at The Forum at Columbia University for the NYC Climate Week event, "Powering Forward: Sustainable Sports & Entertainment."

"Powering Forward" is hosted by the Sustainability, Energy, and Entertainment Network at Columbia Climate School, in partnership with Hollywood Climate Summit, Music Sustainability Alliance, Sustainable Entertainment Alliance, Broadway Green Alliance, and Green Sports Alliance.

The sessions will build on recent industry momentum and explore how organizations can accelerate impact through innovation, cross-sector partnerships, and shared leadership.

🔗 Register now at link in bio

#ClimateWeek #Sports #Entertainment #NYCClimateWeek

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Seven years of environmental anthems.

It started with music for the planet. But it was never just music.

Then the world kept happening.

Somewhere along the way, the music became a place to process it all — the grief, the anger, the beauty, the hope.

And now there’s one more.

YOU WON’T BREAK ME
September 4.

Pre-save link in bio. 🌍

#Inanna #YouWontBreakMe #NewMusic #Artivism #Alternative

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How was that concert t-shirt made?

We’re just 5 days away from Making Merch Sustainable - a Green Room webinar on how the industry is already transforming merch to reduce environmental and social impacts through reuse, remanufacturing, and other innovations.

🗓️ Tuesday, June 16
⏱️ 12-1pm PT / 3-4pm ET
📍 Online
🧑‍💻 Link in bio to register

Hear from industry experts as we explore what’s changing behind the scenes of merch production. Your next concert t-shirt may be greener than you think!

Featuring:
Luke Logemann, Green Music Australia
Micki Weiner, The CSO Shop and Petal + Ash
Madeline Weir, REVERB

Moderated by Joel Makower, Trellis Group and Music Sustainability Alliance (MSA)

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Can music industry merch ever be sustainable? 🌞🎶

Join speakers for an hourlong webinar with industry leaders exploring how music merch is being reimagined — from reuse and remanufacturing to supply chain innovation.

Luke Logemann - Green Music Australia, Contractor
Micki Weiner - The CSO Shop, Impact Manager & Petal + Ash, Founder
Madeline Weir - Director of Impact, REVERB
Moderator: Joel Makower, Chairman, Trellis Group & Strategy Director, MSA

📅 Tuesday, June 16
⏳Noon-1 pm PT /3-4 pm ET
📍Online
🎟️ Complimentary registration at link in bio

#musicsustainability #merch #livemusic #greenevents #greenroom

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Today’s spotlight is on 7 organizations promoting sustainability in the music industry! 🌍

Ever thought “I wish concerts I attend wouldn’t create such environmental issues ?” well these amazing organizations are here for it!

1. REVERB
2. ByoBottle
3. A Greener Future
4. EarthPercent
5. The Music Sustainability Alliance
6. Sound Future
7. Rock The Ocean

#musicindustry #sustainability #ecofriendly #concert #musicbusiness

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Excerpts from my latest newsletter on Linked In, along with the cover images of previous editions. Who else is on there? Add me and subscribe😁💖

Also on substack!

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Channeling creativity into being.

On April 14, MSA (@msa.action) hosted their annual Music Sustainability Summit in Hollywood at Solotech Studios. A day full of panels, workshops, and networking, bringing together music industry executives to celebrate green practices and innovation. EARTH CALLING’s founder, Jo Little (@jonotsolittle) joined the stage as a moderator for “Music’s Impact on Culture is its Climate Superpower”, a conversation between artists Madame Gandhi (@madamegandhi) and Rozzi (@thisisrozzi).

Centered on creativity, the speakers described how art emotionally expands us and bridges different channels of being. Madame Gandhi discussed bringing her album to life with the help of Indigenous practitioners, and how she brings meditative practices to her fans by creating immersive experiences at album listening parties, recreating natural landscapes with acoustic instruments.

Rozzi, based in LA, discussed beginning a book club and how she connects to her fans through reading culture. Her single, “Orange Skies” with Sounds Right, was recorded with the birdsongs from the plot of land her brother’s home burned down on during the 2025 LA wildfires. Most of the recording royalties from the song are donated to global conservation initiatives.

🎶 You can listen to Madame Gandhi’s latest album, “Love Letters From Brooklyn” now, and Rozzi’s upcoming album, “FIG TREE” on May 8th.

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Anew April 2026
•
#chooseanew #stayhydrated

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Fan Travel is the biggest emitter in the live event space. Jen Fraser, head of Amplify, led a panel on the topic at the @msa.action 2026 summit. She chatted with experts from @reverb_org , @greensportsalliance , and @intuitdome on ways to spark a collective change. From solves as simple as “making it fun” to collaborating with municipalities, the panel shared innovative stories and solutions across the map.

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