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Murata Prajumas

@muratapjs

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Celebrating 10 years of Finesse last week was incredibly special. Looking around the room and seeing so many familiar faces reminded me just how many people have been part of this journey.

To my family and friends, thank you for believing in me from the very beginning. You’ve modelled, painted walls, built stores, merchandised countless displays, listened to endless ideas, celebrated the wins, and carried me through the hard days. I wouldn’t be here without you.

Retail isn’t always glamorous. There’s plenty of uncertainty, and moments where you question everything. But somehow, you keep showing up, and so do the people around you.

To everyone who has supported Finesse over the last decade, thank you. Every bit of support has meant more than you’ll ever know. Ten years later, I still feel so grateful that I get to do this. 🤍 taken in Finesse by @muratapjs

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3 months ago

Can you believe Finesse is 10?!

What started as a concept in 2015 to create greater access and representation for women in sneaker culture became an online store in 2016, and eventually our first flagship store in 2018.

A lot has changed over the years. We’ve grown and evolved, and looking back through these photos I’m reminded that Finesse was never just about sneakers. It’s always been about people, the conversations, friendships, collaborations, opportunities, and connections that happened along the way.

These are just a handful of moments from the journey so far. It’s impossible to capture everything, because there has been so much.

I’m endlessly grateful to everyone who has supported Finesse, believed in me, and helped shape what it has become.

Thank you
Murata 🤍 taken in Finesse by @muratapjs

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3 months ago

My whole heart ♥️

There’s so much I could say about motherhood. There are beautiful days, challenging days, and days where you feel like you’ve lost parts of yourself along the way. But more than anything, I feel thankful. Thankful for the privilege of being her mum, and for the chance to give her a safe space to grow into herself.

She’s my reminder to stay present, stay grounded, and keep building with purpose.

Thinking of every kind of mum today.

Beautiful photos by Karabo. by @muratapjs

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5 months ago

Summer, recapped… fashionably late, as always 🌞

No song required cos Lil K’s laugh down the slide is just too cute 🥹😍 by @muratapjs

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7 months ago

In 2016, Finesse, then known as Sole Finess moved from an Instagram and Tumblr page into the world as a real web store.

From launching the very first photoshoot with my bestie, through friends creating For The Honeys mixes, artist collab that became stickers and tote bags, and women who showed up, shared, and helped shape this long before any of us knew where it might lead.

Looking back at those early days now, I see how much has changed, and how much was already there. The first year was unforgiving in the best and worst ways, but the care, the curation, the aesthetic was always elite. Even then. by @muratapjs

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8 months ago

The sweetest November 💐 by @muratapjs

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10 months ago

When I started Finesse 10 years ago, I had no idea where it would take me but having a sneaker collaboration was always the dream. This year we made it real with the FINESSE x ASICS GEL-CUMULUS 16 DESERT ROSE.

Finesse began as a space carved out for women in sneakers, a corner where we could be seen, included, and celebrated. Over the years, that space expanded into something bigger than I ever imagined. A community of friends, families, creatives, and people who genuinely care about each other. Through Finesse, I’ve met so many talented, kind, and inspiring individuals who have changed my life in ways I didn’t expect. The friendships built along the way are something I’ll always hold close.

The Desert Rose came from a desire to create a symbol of strength and resilience, a reminder that even in harsh environments, something beautiful can grow. Though it was designed by a woman, it was designed for everyone. It carries the spirit of the community that has supported Finesse for the past decade and the belief that creativity can bloom anywhere.

To the ASICS team, thank you for trusting us with this project, for supporting the vision, and for giving us the freedom to bring something so meaningful to life.

To the Finesse team, but you’re more like family. I can’t imagine another universe without you all in it, thank you for having my back from day one, and every day since.

Seeing the Desert Rose out in the real world, worn, appreciated, and taken into people’s lives is a feeling I’ll never forget. I hope it offers a sense of connection and becomes a piece of your own story 🌹 by @muratapjs

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a year ago

Can you believe we shot the Desert Rose campaign in the middle of a Melbourne winter?

What felt impossible came together seamlessly, the stars truly aligned for us like it was meant to be 💫

Here’s a little BTS to bring you along for the journey. Eternally grateful for the dream team who poured heart, soul and belief into every frame.

Campaign Photography: @_karabo_
Video Director, DOP, Edit & Sound Design: @bamitssam
1AC: @joshuabarreno @barrenostudio
1AD / Best Boy + BTS: @domllonzo
Talent: @karalee

#asicsdesertrose #finesse #asicssportstyle by @muratapjs

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a year ago

Happy birthday to me 🎈 by @muratapjs

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a year ago

Still so surreal that we have a sneaker 🥹🌹

#asicsdesertrose #finesse by @muratapjs

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a year ago

Fassion Weak 🥐 taken in Paris, France by @muratapjs

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a year ago

Celebrating life. Not everything needs a reason 🍂🌸 by @muratapjs

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a year ago