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PRO PHYSIQUE ATHLETE 🏆

@nic_mcwilliams

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🔥100 + Client Transformations
📍Gym Owner @ironculture.collingwood
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12 Week Transformation 🔥

Online clients Ben and Tim have just wrapped up their first cut and I couldn’t be prouder. Both dropped over 10kg and completely reshaped their body composition in the process 🤯

What makes this even more impressive is that they each had to push through setbacks from injuries to illness but they never let it become an excuse 👊🏻

This was their first ever fat loss phase, with a coach and they handled it like pros. The discipline, and the consistency it takes isn’t easy but they showed up and got it done. ☑️

Well done to both of them. Now we go back to the drawing board to put even more muscle on 📈

#fatloss #bodybuilding #weightloss #transformation taken in Melbourne, Victoria, Australia by @nic_mcwilliams

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a year ago

2 YEAR TRANSFORMATION 25KGS ⬇️

Dan came to me afters years of yo-yo and crash dieting with some binge eating issues due to stress of running his own business. Unfortunately this type of behaviour is much more common amongst men then people realise or talk about 😔

Dan would lose some weight put it back on and follow that vicious cycle. He once had his calories dropped as low as 1100 per day as he was told that’s what he had to do to “lose weight” This type of culture will mess you physically and mentally 🤦🏻‍♂️

I quickly switched our goals
away from his just focusing on scale weight and put the emphasis on building a stronger more athletic sustainable physique. He now consumes around 2500 to 2000 calories per day to stay lean and in shape 🫱🏼‍🫲🏻

Dan is now off to Thailand for a well
Deserved holiday after busting his ass to achieve this transformation ❤️

If you want to start your journey with us 📲
🔗 Link in my bio
📧 ironculture.collingwood@gmail.com

#transformation #fatloss #bodybuilding taken in Iron Culture Collingwood by @nic_mcwilliams

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2 years ago

NEW 2X PRO CHAMPION 🏆

Man!! I feel super grateful right now ❤️

There was a time when I felt uncomfortable even calling myself a professional bodybuilder. When people would ask, “Do you compete, bro?” I knew deep down I hadn’t earned it yet and I never wanted to throw that title around like a flog.Now I can finally say it with confidence, because I’ve lived the lifestyle and carried the mindset it takes to truly be one. 💯

Being disciplined through the off-season, saying no to temptations, and leaving no stone unturned — by fully committing to the process — is what led to today’s result. Every rep, every meal, every sacrifice… it all adds up.

A huge thank you to my team @scottgoblecoach and @kimleggett_fmgpro for their incredible support throughout this prep. Scott’s guidance and Kim’s belief in me have been invaluable, and I wouldn’t be standing here without you both. 👊🏻

And to everyone who reached out and wished me good luck your support means the world and never goes unnoticed. I walk away from today filled with nothing but gratitude. 🙏🏼 taken in Nusa Dua, Bali by @nic_mcwilliams

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a year ago

Happy Birthday to the man behind Iron Culture! 🎉💪

Wishing @nic_mcwilliams a very happy birthday today!

The passion, hard work and dedication you put into the gym never go unnoticed. You've built more than just a place to train — you've created an incredible community of people who share the same love for training.

We hope you're enjoying a well-deserved break and celebrating in style!

Show Nic some birthday love in the comments! 🎂🖤 taken in Iron Culture Collingwood by @nic_mcwilliams

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5 days ago

I know Tyson could knock me out, and I’m well aware he’s not a bodybuilder. 😂

BUT if you’re going to spend time lifting weights, you might as well do it correctly. 🤷🏻‍♂️

In my opinion, a lot of fighters unfortunately haven’t been shown how to train properly in the weights room.. ❌

You don’t need to train like a bodybuilder, but that doesn’t mean basic strength training principles go out the window.

#tysonfury #anthonyjoshua #boxing #mma by @nic_mcwilliams

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9 days ago

Way back in 2012, when I first moved to Melbourne, I was living in a backpackers on Toorak Road which isn’t even there anymore and working as a bartender.

Somehow through bartending, I got approached and ended up signing with a legit modelling agency.
(Giant Management)

I look back at these photos now and get a good laugh because they’re definitely pretty cheesy But in hindsight, that whole period actually paved the way for me to start improving my physique, building confidence and getting comfortable putting myself out there literally in my jocks 🩲🤷🏻‍♂️

Very different times but fuck, what a blast. 😂

#bluesteel by @nic_mcwilliams

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11 days ago

Who doesn’t love an underdog story? 👊🏼

Apparently he was predicted to come 10th…
and ended up taking 1st. 🥇

Proof that you can’t ever listen to the doubters or opinions of those around you. 🤷🏻‍♂️

Back yourself, stick to the path you’ve envisioned,
and see it through. 💯

#nickwalker #mrolympia #bodybuilding #gym by @nic_mcwilliams

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18 days ago

HOW TO START LIFTING TODAY 👆🏼

Realistically, a lot of people getting into weight training won’t always have the time to train 5 days a week. 🕥

I recommend aiming for a minimum of 3 sessions per week to see results 💪🏼

If you only have 3 days to train, the exercises and structure above will give you the most bang for your buck. 💯

If you need any guidance getting started send us an email today. 📲

#gym #fitness #onlinecoach by @nic_mcwilliams

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25 days ago

I guess I’m officially old, I do not understand this flex..

A mass produced product 4 million people will have by next Tuesday. 😂

I thought people just flexed sports cars, watches, awesome houses and actual cool shit 🤷🏻‍♂️

#iphone18 #nokia #meme by @nic_mcwilliams

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a month ago

If I ever shat myself on a bodybuilding stage, I genuinely hope someone backstage would have the decency to tell me to step off stage 🤷🏻‍♂️

I actually feel like the judges or people running the event made this situation so much worse by letting her continue. It gave everyone more time to take photos and videos and ultimately turned an already embarrassing moment into something that went viral. 🤔

Surely someone could’ve discreetly pulled her aside and saved her from all of this. 💩

#hyrox #bodybuilding #gym #fitness by @nic_mcwilliams

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a month ago

Cut the BS excuses 💩

When it comes to our dogs, weight loss seems pretty simple: eat less, move more. 🤷🏻‍♂️

Yet when it comes to ourselves, suddenly there’s a laundry list of reasons why we can’t lose weight. 🤔

Of course, there are individual factors to manage, but the fundamentals still matter: track your intake, manage your calorie deficit and stay consistent. ⚖️

If you need help putting the right plan in place, email us today and let’s get started on your new physique. 🫱🏽‍🫲🏼

#fatlosstips #bodybuilding #fatloss taken in Collingwood, Melbourne by @nic_mcwilliams

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a month ago

This has gone way too far… 💉

Transparency around PED use? Good.
Sharing your experiences, educating people and having honest conversations? Good. 👏🏼

Bragging about it, filming yourself injecting and acting like you’re a cool cunt because you stick a needle in your arse? Pathetic. 😒

There’s a big difference between transparency and attention seeking. 💯

#bodybuilding #gym by @nic_mcwilliams

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a month ago