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Nice and Serious

@niceandserious

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We make creative work the world needs.
📍 London | Certified B Corp

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7 months ago

’Tis the season for pausing to look at what we made this year, who we made it with, and what it all added up to.

We’ve gathered the moments that shaped our 2025: the brands, the films, the campaigns and the stories that needed telling.

Thanks to everyone who trusted us along the way.

Roll on 2026… by @niceandserious

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10 months ago

As the UK introduces a social media ban for under-16s, it's a reminder of the powerful influence these platforms can have on young people.

Within 60 seconds of being online, one in ten boys are served harmful content by social media algorithms. Their seemingly harmless searches twisted into harmful videos and more.

Back in 2024, we partnered with @vodafoneuk , @globalactplan , @nspcc_official and @tinmancomms to create a film exploring how algorithms can quietly shape the beliefs and behaviours of Britain's tween and teen boys.

An important conversation that's turned into action. by @niceandserious

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4 months ago

What do you imagine when you hear the term ‘old women’?

Loneliness? Weakness? Vulnerability?

Fed up with how society portrays older women, we set out to challenge those perceptions with our latest Nice Works passion project, 'Old Women'.

We gave three women the space to tell their own stories, then put their real voices into the mouths of the people who need to hear them most.

Younger women taught to hate their bodies. Men with fixed ideas about women’s roles. Young girls growing up believing there’s nothing scarier than ending up alone.

Because becoming an old woman shouldn’t be something to dread. It should be something to hope for.

#InternationalDayOfOlderPeople
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Old Women was created by Serafima, Kate and Hayley as part of Nice Works — an initiative where our team are given time to explore creative solutions to social issues they care about. by @niceandserious

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a day ago

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2 days ago

In 2023, we produced the first iteration of our Inclusive Design Toolkit - an internal guide we’ve been using, updating and evolving ever since.

Today, we’re making it public to inspire more inclusive work across the industry.

It brings together practical principles and resources across strategy, design, copywriting and film to make our work more inclusive.

It’s still a work in progress, and we’ll keep updating it as we learn. If there’s something we’ve missed, we’d love to hear from you.

📝 Download via link in stories or bio. by @niceandserious

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8 days ago

Most designers focus on creative output, preferring to celebrate the end result, instead of championing how they got there. We believe in elevating the process by working in collaboration with
a diverse collection of freelancers, founders and teams.

During this webinar, Lily Peters and Sam Perkins from @niceandserious will share the thinking behind the @nabs_uk identity, a mental wellness charity for the advertising, media and marketing industry.

Donation tickets are available on Eventbrite and with all proceeds reinvested you will be supporting our mission to make creative insight and education accessible to all.

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We are a creative platform for emerging talent and experienced professionals to access video presentations, digital templates and inspiring books. If you crave in-person experiences follow our IRL communities via @process__events! taken in Coventry, UK by @niceandserious

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16 days ago

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16 days ago

Nice on set 🎬 New films dropping soon… by @niceandserious

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17 days ago

It’s said that the best creative thinking comes from constraint.

From 27 September 2026, EmpCo comes into force, sending shockwaves through sustainability marketing. If EU consumer-facing comms imply an environmental benefit, they will have to be honest, transparent and verifiable.

With nuanced legislation and hefty fines looming, the bigger risk is GreenHushing: businesses going quiet about their sustainability commitments.

But the brands that will succeed in the EmpCo era will be those who can turn data and evidence into stories that capture attention.

In our latest article, Tom Tapper shares six ways to navigate EmpCo with creative confidence.

Read via link in bio. by @niceandserious

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23 days ago

Imagine a future without your morning tea or coffee. ☕
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Climate change is already making it harder for farmers to grow the tea, coffee and cocoa we rely on every day.

For our latest campaign with @fairtradeuk , we developed Nothing But Hot Air – an idea designed to give people a taste of what could be at stake.

Presented by @itsbigzuu , the activation calls on the government to take action on climate change and support the people growing the food and drinks we rely on every day. by @niceandserious

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a month ago

Our new film is heading to the big screen!

‘Old Women’ explores the lived experiences of three women as they reflect on ageing, challenging the stigma around growing older.

Created as part of Nice Works, our passion project initiative, the film will be screened at @ritzy_cinema for @brixtonreel short film showcase.

🗓️ Thursday 27th August
⏰ 7–8pm
🎟️ Just £5 - 50% of ticket proceeds going to Refuge

And if you can’t make the screening, Old Women will be launching online soon… by @niceandserious

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a month ago