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Nika Diamond-Krendel | AI for luxury

@nikadiamond_

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Building Sammy: an AI agent for the luxury industry
10 yrs in luxury • Founder @paradise.row
FT • Vanity Fair • Grazia
Live 1st Nov, join the list ↓

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100 founding members 🎉 In a week. For a product that isn’t out yet.

Beta starts October. @agentsammy.ai ’s public launch is on the 1st November.

Documenting the whole build here. Follow if you want to watch it happen.

Trousers from @thefrankieshop

#BuildingSammy #femalefounder #startup #luxury #AI buildinpublic taken in London, United Kingdom by @nikadiamond_

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a month ago

A lot of you asked what Sammy actually is 🔖

A daily brief on the luxury industry: watches, yachts, aviation, client services, beauty, fashion, arts. Not headlines. What changed, why, and what you do about it, for your role.

Free, Monday to Friday. One month to launch.

Follow along. The next four weeks are the interesting ones.

Jumper from @isabelmarant

#BuildingSammy #femalefounder #AI #luxury #buildinpublic startup taken in London, United Kingdom by @nikadiamond_

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16 days ago

Comment SAMMY ⬇️ and I'll send you the waitlist

A year ago I opened ChatGPT and asked it where to go next.

1 November, we launch.

If you've got the experience and the itch — start the conversation. You have no idea where it could go.

#AIforluxury #femalefounder #buildinginpublic #luxuryindustry #startupfounder taken in London, United Kingdom by @nikadiamond_

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12 days ago

Disagree with me in the comments, but ask ChatGPT about your own products first 🔖

Someone asked it for tennis gifts. It recommended ours. £945 order, and we’d done nothing to earn it.

Under 1% of traffic today. Growing 155% a year. Almost nobody competing for it.

Skirt from @margarethowellltd

#TheTake #AI #femalefounder #ecommerce #aisearch buildinpublic taken in London, United Kingdom by @nikadiamond_

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17 days ago

I can already tell which brands win the next five years. Not by budget. By their pace.

Two kinds of company in 2026 - the ones who know they had to move yesterday, and the ones waiting for the right moment.

The window doesn’t stay open. Follow for more of founder POV lessons.

Shirt from @withnothingunderneath

#TheLesson #10YearsInLuxury #AI #femalefounder luxury building public taken in London, United Kingdom by @nikadiamond_

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25 days ago

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24 days ago

Save this if the business you’re building isn’t the one you planned 🔖

I designed a handbag collection. We now make desk mats for Estelle Manor and leather waste paper bins for Diptyque.

What you begin with is not what you end up with.

Lesson four of ten. The rest are coming.

#TheLesson #10YearsInLuxury #femalefounder #luxury #buildinpublic leathergoods taken in London, United Kingdom by @nikadiamond_

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19 days ago

What I wear to meet a luxury CEO not to impress them, but out of self respect. It tells the person across the table you believe in yourself before you've said a word. Everything linked on ShopMy 🔗

#founderstyle #luxurystyle #powerdressing #workwear #shopmy #womeninbusiness #ootd #luxuryoperator #styleoftheday #whatiwore taken in London, United Kingdom by @nikadiamond_

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3 months ago

Most luxury brands treat AI like a mass-market efficiency tool. The ones who win use it to make the experience more personal. If AI gave luxury advisors back half their week, how much better could the client experience become?

#AI #luxury #futureofluxury #clienteling #luxuryretail artificialintelligence luxurybrand customerexperience AIinbusiness luxuryindustry taken in London, United Kingdom by @nikadiamond_

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3 months ago

The decision that almost killed Paradise Row - and the one that saved it. It’s almost never the product. It’s the marketing.

Follow for more founder POV lessons.

#femalefounder #foundersjourney #luxurybrand #marketingstrategy #entrepreneur womeninbusiness buildingabrand luxurybusiness startuplessons paradiserow by @nikadiamond_

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3 months ago

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3 months ago

10 years in Luxury lesson #1 - the one I learned the hard way: build your network before you launch, not after. Build it in parallel with the product, or you lose a year before anyone knows your name.

#femalefounder #foundersjourney #networking #entrepreneur #womeninbusiness #startuptips #luxurybusiness #buildinpublic #foundertips #10yearsinluxury by @nikadiamond_

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3 months ago