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Cotton & Common Sense 
www.shift-india.com by @nimishshift
0
9 days ago
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A celebration of hibiscus translated into a richly woven multicolour cotton throw illustrated by French artist Marie Marcell — shaped by flora, memory and her experiences in India — comes alive through tapestry-like jacquard, with intricate colour and painterly detail brought into the home. 

Edition of 25.
www.shift-india.com

Marie Marcell (b.1989)

Marie’s practice spans painting, ceramics and embroidery, shaped by her background in Fine Arts and Fashion. Working within a pop-surrealist approach, she draws on flora as a vehicle for exploring emotion and intimate narratives. Her practice experiments with glazing, firing and embroidery-derived materials, treating them as sensual mediums that give volume to her imagined worlds.

Marie Marcel @mariemarcellg by @nimishshift
6
12 days ago
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The bourgeoisie blue set, a nod to old-school European sleepwear.

www.shift-india.com by @nimishshift
10
14 days ago
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www.shift-india.com

Video: Sushant Chabbriya 
Edit: Varun Kanakiya by @nimishshift
1
15 days ago
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www.shift-india.com

Video: Sushant Chabbriya 
Edit: Varun Kanakia
@sushantchhabria @varun.kanakia @nasir_flying by @nimishshift
1
17 days ago
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www.shift-india.com

Video: Sushant Chabbriya 
Edits: Varun Kanakiya 
@yuganshagarwall @sushantchhabria @varun.kanakia by @nimishshift
6
19 days ago
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Shift shot in a private Alibag home where local vernacular meets modernist restraint. #villauma 

Ekta Rajani
Sushant Chhabria 

Explore www.shift-india.com by @nimishshift
24
22 days ago
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Shop on www.shift-india.com

The common man’s everyday staple. With its provenance in Gujarat, the lehngo-jhabho is a study in unstructured ease and relaxed tailoring — original loungewear, designed to be lived in.

Ekta Rajani
Sushant Chhabria by @nimishshift
77
22 days ago
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Shop on www.shift-india.com

A continuous exploration of common sense design
Beautifully creased separates 
A welcome Shift 
Crafted for all seasons

Ekta Rajani
Sushant Chhabria by @nimishshift
78
23 days ago
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Fav dog-eared pages 📌 by @nimishshift
8
24 days ago
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A full bodied archive that continues to feel familiar and firmly of the present 
Shift DNA by @nimishshift
6
24 days ago
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15 years and counting

Shout out to all my collaborators and most of all to Anand and Sonam, forever muse and enabler.

Back to scanning my hard drive - wait for what’s next ✌️ by @nimishshift
88
25 days ago
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