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Noble Goat - Branding Studio

@noblegoatdesign

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A central FL brand strategy & design studio, helping others see the good in you.
• Brand Strategy
• Identity Design Systems
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How a Cheese Brand Built a Cult Following 🧀 —— Today we’re talking about the dairy powerhouse, @tillamook and how they’re selling so much more than a product. Part 2 coming next week. Do you think Tillamook would be just as successful if they didn’t build a brand? taken in Tampa, Florida by @noblegoatdesign
5
2 years ago
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Pt. 2/2 I won’t mention who caused me severe ptsd with over-the-phone sales reps, but it rhymes with “lint bobile” taken in Central Florida by @noblegoatdesign
1
2 years ago
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Pt. 1/2 Make it make sense. Shifting from designer to strategist, I was constantly looking to better communicate and simplify the often mysterious and vague nature of “feely” words to be better understood. Dr. Christine E. Looser has done just that. You can listen to more of her conversation on @thefuturishere podcast, ep. 138 taken in Central Florida by @noblegoatdesign
0
2 years ago
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If your logo disappeared tomorrow, would people still recognize your brand? —— **disclaimer** I do not own any photos/graphics referenced in this video. All rights to these images belong to @nike, the use is strictly for reference material. taken in Lakeland, Florida by @noblegoatdesign
0
2 years ago
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What’s the 1st thing that comes to mind when you think of your favorite brand? —— Finally decided to enter the chat. Negative comments about my video editing skills welcomed, as more comments will boost engagement 🙂‍↔️ —— **disclaimer** I do not own any photos/graphics referenced in this video. All rights to these images belong to @marty_neumeier , the use is strictly for reference material. taken in Lakeland, Florida by @noblegoatdesign
9
2 years ago
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The full case study for our work with Mike & Mike’s Desserts™ is officially live on our site! Take a look at how we helped transform and elevate a company with an incredible product get past the barrier of 50 locations, to landing a deal with Publix Super Markets to launch in all 1,393 stores. Link in bio taken in Lakeland, Florida by @noblegoatdesign
5
3 years ago
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I don’t think about the Roman Empire very often, but I will be thinking about this A LOT. You can now find my designs in every @publix on @mikeandmikesdesserts products! Such a huge honor and bucket list achievement. ——— A lot of precise thought went into this one facet of a much larger project and we’re so stoked on the end result. The full case study will be live on our site later this week! So much more to come🤘 taken in Lakeland, Florida by @noblegoatdesign
28
3 years ago
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PART 1 Critiquing my first ever graphic design project from high school. *Cue the “what are those!?” memes* —— P.S. Sorry if I startled you with my moostache, it’s new 🥸 taken in Lakeland, Florida by @noblegoatdesign
17
3 years ago
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Systems people! It’s all about the systems! ——— Another thing we needed to address was expanding on the @catapultlkld identity system. There are 3 unique memberships that sit under Catapult’s brand umbrella☂️ —Workspace•Makerspace•Kitchen— Each of these memberships appeal to a different form of startup and offer its own unique benefits of space, equipment, mentorship, training, and more. Catapult had difficulty giving each of these spaces its own identifier, while still feeling connected to Catapult. ——— Sometimes less is more. We felt the best way to approach this was to create a simple wordmark that would pair nicely with the parent Catapult brand, while also being able to stand alone in its respective areas. To go a step further, we added a unique icon to represent each area for quick applications that were easily recognizable. We expanded on their current icon set for social media and newsletters to match the style of the updated icons. ——— For more info about this project, head to the link in our bio to read the full case study. taken in Lakeland, Florida by @noblegoatdesign
7
3 years ago
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We had the pleasure of repositioning the @catapultlkld brand (our current home base btw😉) to fit more in-line with its vision and make a stronger connection with its audience. There’s more that Catapult offers its members than you can shake a stick at; yet on the outside, it would often be confused with “just another co-working space.” ——— After establishing their main concerns, aligning their mission, vision, goals, and coordinating where the disconnect was; we began addressing their identity system. To start, we felt like the Primary logo had already been well established in the area and was well made; thanks to the brilliant @fred_koehler_ for laying such a great foundation. We did however realize, the color palette was mismatched between digital and print collateral—giving off some inconsistencies. The Catapult brand is all about giving startups the resources it needs to launch 🚀 Words that lined up with that feeling, like: Growth, Motivate, Inspire, Innovate, etc. were feelings we wanted to be translated through everything, including color. Creating this small shift and providing proper guidance in how to use them made all the difference. ——— Head to the link in our bio to read the full case study. taken in Lakeland, Florida by @noblegoatdesign
9
3 years ago
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The iconic Pub Sub. First you could only eat it—now you can wear it all summer long. We loved getting to form this local lingo into a personalized mark. Hit the link in our bio to snag one of these bad boys before they’re gone! taken in Lakeland, Florida by @noblegoatdesign
3
3 years ago
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Honored to bring some old work to new light for the big P. —— During the 1980’s, Publix created these one-of-kind enamel pins for their employees, featuring an iconic acronym graphic. These were all originally illustrated by hand and had no digital footprint—that’s where we came in and brought these unique designs into the world of RGB, while maintaining that organic heritage feel. —— Although the pins aren’t making a comeback; you can get your hands on a limited-edition run of the iconic graphic tees, by heading to the link in our bio. taken in Lakeland, Florida by @noblegoatdesign
6
3 years ago
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