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Nathalie van Sasse van Ysselt

@nvsvy

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Creating experiences at the nexus of brand, culture, tech, entertainment. Creative director. Curator. World traveler. Dot connector.

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What an incredible past two days connecting with the Dutch design scene in Eindhoven @dutchdesignweek .
Super honored to be selected as this year’s Dutch creative thought leader by @creativenl_officieel . It was beyond insightful connecting with the creative-tech community. Top of mind was scalable sustainability, driving economy with iconic creative and growing innovation on a global scale.

In this role, I’m hoping to create a bridge between Europe and USA’s innovation and creative industries and leverage the mutual strengths. And bring a touch of immersive experience!
Let’s make great work the world cares about! taken in De Effenaar te Eindhoven by @nvsvy

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2 years ago

I’m usually behind the camera - so it was a new experience working with Director @heyjohankramer to share my world of inspiration and the process behind making my creative vision come to life.

My mother tells this story, of when I was a child and I asked the question “What if the world around us is one big theatre set and we’re all actors inside of it?”

To this day, that question is the overarching through-line in every project - how can we make an experience feel as real as the world around us and get audiences to play an active role in this world.

What would happen if we harness technology and leverage AI to construct stories in physical space?
How would people’s feelings about the natural world around them change?

The future lies within the answer, and I’m actively working on figuring it out!
Writer & Director: Johan Kramer / @heyjohankramer
Production: Frank de Kok, Poeiwah Cheung, Julia Oosterwegel / poeipoeipoei, @juliaoosterwegel
DOP: Bart Hoveijn / @barthoveijn

Focus Puller: Friso Pas, Stevie Vos / focusfrisopas, @stevie.vos
Gaffer: Berend Holtkamp / @bereybliksemturbolumen
Electricien: Joey Marcoux, Lennert Roijackers / @dudewheresmyvan, @lennertroijackers
Sound: Erik Thomassen / @ewthomassen

Art: Pieter Christiaans / pieterchristiaans
Styling: Ramona Marroquin Hawley / @ramonyx
Makeup: Calou Jansen / @caloujansen

PA: Gess Sumter, Ciel Bertrams, Jannes Kersten / @guessbeats, @cielbertrams, jannes_kersten

Edit: Kim Hinrichs - Ronnie / @kim.hinrichs2000, @ronnie.editing
Grading: Erik van den Heuvel - De Grot / @erik.color
Online: De Grot / @de_grot
VFX: Ton Habraken - SquarePXL / @squarepxl
Music: Michaël Sauvage / @sauvagesoundstudios

Suppliers: Cam A Lot (camera), Lux&Co (lighting), Studio l'Equipe (film lab), Amsterdam Studio's / @camalotamsterdam, @lux_en_co, @studiolequipe, @amsterdamstudios

Starring: Nathalie van Sasse van Ysselt / @nvsvy
Young Nathalie: Vere Lotte Aries / @verelottearies
Man with hand truck: Denzel Goudmijn / @denzel_goudmijn by @nvsvy

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2 years ago

Launched our first artist at sphere last night. Bringing art, science and technology together on the largest canvas.
Curating the continuous art program for the exosphere is the best part of the job!

Thank you @refikanadol for the amazing artwork!
@spherevegas taken in Las Vegas, Nevada by @nvsvy

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3 years ago

OFFF BACKSTAGE 🎬
Welcome the last episode of series of behind-the-scenes with OFFF speakers:

What does being at OFFF mean to them?
What fuels their creativity today?
What would they tell their younger selves?

Episode 2 features designer and creative director @brianthomascollins (@thisiscollins), creative-tech executive and experience designer @nvsvy, and media designer @pau_aleikumsalaam (@domesticdatastreamers).

📸: @lavinianext

📍May 8-10 at @dissenyhub taken in Disseny Hub Barcelona by @nvsvy

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🎨 “The audience is your canvas.”

A bold statement from the incredible minds I shared the stage with at SXSW this year.

We explored: ✅ Developing global IP ✅ The ROI of experience ✅ Gamifying stories ✅ Placemaking that blends entertainment, sports, hospitality, and retail — without feeling like a mall

But one moment cut through all the noise: Steye Hallema’s powerful experience, Ancestors.
It was deeply personal — I connected with strangers, reflected on my heritage, and considered what I’ll bring to the future. All tied together by AI that felt authentic and purposeful.

And Steye’s closing words stuck with me: 💬 “The goal with all the work we do, bringing people together with shared experiences, is really to achieve world peace.”

With the inspiring faces I reconnected with at SXSW this year, I’m hopeful.

#SXSW #ExperienceDesign #CreativeInnovation #Storytelling taken in SXSW by @nvsvy

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2 years ago

ADCN FINALIST 🎉 Johan Kramer’s work ‘Nathalie’s World’ for CreativeNL - a journey inside the creative mind of @nvsvy Nathalie van Sasse van Ysselt - has been nominated four times for an ADCN Award!

We’re finalists in the categories:
✨ Art Direction: Holy Fools
✨ Cinematography: Bart Hoveijn
✨ Craft Editing: Kim Hinrichs - ronnie
✨ Film Direction: Johan Kramer

Big congrats to everyone involved! Fingers crossed for the awards.

Client: @creativenl_officieel
Writer & Director: @heyjohankramer
Production Company: @holyfoolsnl
Production: Frank de Kok, poeipoeipoei, @juliaoosterwegel
DOP: @barthoveijn

Edit: @kim.hinrichs2000, @ronnie.editing
Grading: @erik.color
Online: @de_grot
VFX: @ton_habraken - @_squarepxl_
Music: @sauvagesoundstudios

#ADCNFinalist @clubadcn by @nvsvy

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2 years ago

Wrapping up a great week @offf_mx in Mexico City, where I held a talk on the essence of story and impact of experiential for brands and entertainment.
Also loved hosting a workshop with @not__an__agency and @samscaught on designing spaces and stories for the future. The festival was a great chance to meet some amazingly talented artists, designers and AI wizards.
Intro graphics directed by @itay_tevel at @hellohornet taken in Mexico City, Mexico by @nvsvy

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2 years ago

So many FABULOUS looks and people in my life 💕💕💕 taken in Hondarribia, Basque Country by @nvsvy

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2 years ago

It’s been the craziest summer!!!! June 22: got married in PINK and partied in WHITE with my family and chosen family. Such a special day filled with love, laughter, dancing, inclusivity and creativity. Couldn’t have wished for anything more.

Photography @marinearboriowedding

#wedding #frenchwedding #basquecountry #pinkwedding taken in Hondarribia, Basque Country by @nvsvy

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2 years ago

Reflecting back on a big week at @sxsw. Such an inspiring 5 days connecting with creators, innovators, old friends and making new ones.
Thank you @creativenl_officieel for inviting me to talk about the future of immersive experiences and @hubmontreal for gathering such a dynamic group of ladies on international women’s day.

We spoke about the importance of storytelling, immersive narrative structures, the challenges of innovation and experiential business models.

Also the experience of being a women in the tech space and how we elevate and support other peers. 🙌🏼 taken in South by Southwest by @nvsvy

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3 years ago