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oat and marl

@oatandmarl

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for life’s softest season,
winter collection now live.

POSTS STORIES REELS TAGGED

TWO NEW BRANDS. ONE VERY SPECIAL GIVEAWAY. 🤍 A little something special from us to you…

2026 was the year both Oat & Marl and BirchBaby came to life, and to celebrate, we’ve come together to give one lucky winner a rather lovely prize.

Here’s what you could win:

- £100 to spend at Oat & Marl on your favourite little pieces.

- A BirchBaby gate in the size and finish of your choice, bringing beautiful design to the practicalities of life with little ones.

And this is what makes it extra special…Since launching, BirchBaby gates have been in such high demand that they’ve sold out, with pre-orders and waitlists ever since. So the opportunity to secure one in your chosen size and finish is something pretty exciting!

HOW TO ENTER :

- Follow @oatandmarl and @birchbabygates
- Share this post to your Instagram Story, tagging both brands.
- Complete the giveaway entry form via the link in our bio.

Both public and private accounts are welcome! If your account is private, simply DM us a screenshot of your Story so we can verify your entry.

All three steps must be completed for your entry to count. Entries close Sunday 25th October at 7pm.

*TERMS & CONDITIONS*
Open to UK residents aged 18+ only. Competition closes at 7pm on Sunday 25th October 2026.
To enter, you must follow @oatandmarl and @birchbabygates, share this post to your Instagram Story tagging both brands, and complete the entry form via the link in our bio. Private accounts are welcome with a screenshot of their Story for verification.
One winner will receive a £100 Oat & Marl voucher and a Birch Baby gate in their chosen size and finish, subject to availability. The gate will join Birch Baby’s existing order queue, with fulfilment expected from December 2026.
The winner will be selected at random and contacted by email. No cash alternatives are available.
Full Terms & Conditions, including prize redemption details, can be found on our giveaway entry page via the link in our bio.
This giveaway is not sponsored, endorsed, administered by or associated with Instagram.

#babyproducts #babyoutfits #babystyle #babybrand #luxurybaby taken in Knutsford by @oatandmarl

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12 hours ago

SMALL BUSINESS SATURDAY ❤️… & day 5, of counting down to our Christmas & Winter Collection.

Tag some amazing founders and small businesses in the comments to help more people discover their amazing work.

Ps, I hope you enjoy a peek at our gorgeous cotton towelling sleepsuit, perfect for the festive season, and full of cheer, but also with the versatility to be loved and used after Christmas is over 🌲

#smallbusinesssaturday #founder #smallbusiness #supportsmall #supportsmallbusiness taken in Knutsford by @oatandmarl

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2 days ago

COMMENT YOUR GUESS TO WIN 🤍 24 HOUR GIVEAWAY

***this is now closed***

Day 4 of our countdown to launching our first ever Winter & Christmas collection 🌲

Can you guess what this Christmas product is? Tell us what you think it is in the comments and I will pick 5 winners at random to win one.

To enter : take a guess at what it is in the comments, and repost this post, to be in with a chance of winning one of 5 of these gorgeous little fits 🎄

The collection launches on the 25th October at 7pm.

Ts & Cs :
Five winners will be selected at random from eligible comments.
The competition closes 24 hours after this post goes live.
Winners will be contacted via Instagram DM from our official @oatandmarl account.
Prizes are non-refundable, non-transferable and cannot be exchanged for cash, alternative products, sizes or store credit.
No purchase necessary. Open worldwide, aged 18 and over.
Winners must respond within 72 hours of being contacted, otherwise another winner may be selected.
This giveaway is not sponsored, endorsed, administered by or associated with Instagram.

Good luck, everyone! 🤍

#christmasbaby #winterbaby #christmasgiftideas #babygift #babystyle taken in Knutsford by @oatandmarl

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3 days ago

Pregnancy and baby loss can change your life forever. The world keeps moving, but the love and the missing stay with you.

Tonight at 7pm, we’ll be lighting a candle for all the babies who are loved and missed, and for the families carrying them in their hearts. If you’ve experienced loss, I want you to know that we see you, we care, and we’re here for you.

Light a candle with us at 7pm. 🤍

#waveoflight #babyloss #babylossawareness taken in Knutsford by @oatandmarl

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4 days ago

Day 2, Counting down to launching our Christmas & Winter collection. 🌲…I bring to you, our first ever outerwear pieces. 100% Real Sherpa Wool. Our most luxuriously cosy pieces to date. There’s an oversized pramsuit, and a most adorable coat.

When creating the range, the coat couldn’t just be a coat, it had to be reversible, with details you just can’t find. A matching bonnet that adds style, and personality to their look.
And the pram suit, has fold over hands and feet with the loveliest whipstitch detail. Practical, and beautiful.

I’m enjoying every moment of this journey building my business and sharing this new part of what I’m creating is such a joy 🤍

Our collection launches at 7pm on the 25th October.

#babystyle #babyoutfit #winterbaby #babyootd #luxurybaby taken in Knutsford by @oatandmarl

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5 days ago

Day 1 of counting down to our Winter & Christmas collection. I’ve got so many wonderful and special pieces to share with you, and I can’t wait to have some fun in the run up to our biggest ever launch 🌲 💫

#babychristmas #christmasbaby #babyoutfit #winterbaby #babyoutfits taken in Knutsford by @oatandmarl

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6 days ago

You shouldn’t need reminding 🤍 But let’s say it louder for those that need to hear it x

#modernmotherhood #mumquote #momquote #postpartum #pnd by @oatandmarl

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6 days ago

Our most loved little edit just got bigger 🤍 Shop our personalised collection now.

#babystyle #newbornbaby #babygift #newborn #newbornphotos taken in Knutsford by @oatandmarl

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8 days ago

Sunday! 🤍 At 7pm we will have a re-stock of our personalised sleepsuit, as well as our very exciting new pointelle style.
The amount of messages I’ve had asking when these are back has been incredible and I’m so thrilled to be bringing them back.

To be notified first be sure to sign up to our emails 💌

#babystyle #newbornbaby #babyoutfit #personalisedgift #babygift taken in Knutsford by @oatandmarl

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11 days ago

Cosy Cottons 🍂

#babystyle #babyoutfit #babyclothes #winterbaby #babyootd taken in Knutsford by @oatandmarl

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11 days ago

Sharing more of my favourite things, including the re-stock of our gift bag and getting to gift wrap all of these lovely orders 🤍

#babystyle #founderlife #babyoutfit #newbornoutfit #babygift taken in Knutsford by @oatandmarl

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9 days ago

A little break from talking about product for some founder thoughts today. Would love to hear yours 💭
At the heart of everything I just want to create what customers love, learn lots, and have a great time with the people on the journey with me.

Let me know if any of this resonated, or your hot takes.

Lorna x

#founderlife #founderjourney #womeninbusiness #growthmindset #babyproducts taken in Knutsford by @oatandmarl

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14 days ago