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Andréa Jones | Social Media & Marketing Strategist

@onlinedrea

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Simpler, Smarter Marketing for Busy People
400+ Podcast Episodes
Helping creators & biz owners do less + grow more
👀 Linky poo 👇🏾

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Hey. Hi. Hello. Welcome to the multi hyphenate corner of the internet.

I'm Andréa (on-DRAY-uh) Jones, your marketing shortcut in human form.

I’m the founder of OnlineDrea, and I help entrepreneurs do less, market smarter, and grow without the guilt trip of hustle culture. Think savvy strategy meets playful creativity.

I’ve spent the last decade guiding 6,000+ students through courses, programs, and resources that help you build marketing systems that actually fit your real life.

You’ll also find me:
✨ running @themindfulmarketinglab
✨ building @Uncommon_Marketing (quiet, strategic marketing support for businesses who want results without the chaos)
✨ hosting the award winning Mindful Marketing Podcast with bite sized, actionable marketing insights

And because we contain multitudes:
📍 Fort Erie + Niagara Region life content
📚 I write spicy queer romance under a secret pen name (I’ll spill if you ask nicely)
👧🏾 Mom of two tiny humans, romanticizing the little things

My mantra: growth should feel good.

Say hi or lurk. Both are welcome. by @onlinedrea

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9 months ago

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21 hours ago

We are 67 days away from Black Friday.

Yes. 6…7. I hate that I know this 😂

Anyway, now is a very good time to decide what you’re selling, who it’s for, and what the actual campaign plan is before November gets loud.

I’m teaching Plan Your Black Friday Campaign With Me on October 20, and your ticket includes the complete Black Friday Promo Kit too.

Comment 67 and I’ll send you the details. 😇😇😇 taken in Fort Erie, Ontario by @onlinedrea

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2 days ago

More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen. by @onlinedrea

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8 days ago

LINKEDIN HAS KNOWN FOR DAYS 👀😇 But I figured IG should know too 🥰 @onlinedrea and I are collaborating again🎉

AI has made it ridiculously easy to create more content. Which sounds great... until you realize you’re making more and more and still wondering whether any of it is actually helping your business.

JOIN US LIVE AT 1 PM EASTERN for this month’s Bootstrap Biz Advice Star Student workshop: Stop Feeding the Content Machine: Turn One Strong Idea Into a Week of Marketing With AI. Replay is included.

COMMENT WATCH and I’ll send you the live link & a way to get the replay long after it’s over🫶🏾

In this hands-on workshop, you’ll learn how to start with one strong piece of content and use AI to turn it into a week of marketing without copy-pasting the same idea everywhere or sounding like a robot wrote your entire content calendar.

We’ll pull out the ideas that are actually worth repeating, find different angles for different platforms, and connect the content back to what you’re selling.

You’ll leave with a simple repurposing process you can use with your videos, podcasts, newsletters, blog posts, or whatever your “main thing” happens to be, so you can spend less time feeding the content machine and more time making the content you already create actually work for you.

We are HUGE advocates of working smarter, not harder so if you’re drowning in a calendar with no margin, this is the workshop for you. See you today Sept 24th at 1 PM Eastern 🤎

#WomeninTech #AIEducation #AIMarketing #TechEducation by @onlinedrea

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8 days ago

When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen. by @onlinedrea

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9 days ago

A little sneak peek from The Boardroom. 👀

Yesterday was one of those days that reminds us exactly why we keep creating rooms like this.

Ambitious women. Honest conversations. Big ideas. Actual strategy. And zero pretending that building a business happens in a vacuum.

There is something very different about getting women in a room where nobody needs you to shrink the vision, soften the ambition, or explain why you want more.

You just get to get to work.

We are so incredibly grateful to our partners who make a day like this possible. @cibc @tphcanada @uncommonable @urbanbakerco @nationalwines_oakville @marketcandlecompany

Our workshop leaders @onlinedrea @itslaurasinclair @chantalbossy, @coralynnhazelwood, and Veronica Diaz from CIBC Business Banking brought so. much. value.

Still processing all of it — but for now, here’s your first look. 🤍

The Boardroom, 2026.

📸 @katiepattersoncreative by @onlinedrea

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9 days ago

There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛 taken in The Postmark Hotel by @onlinedrea

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10 days ago

Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen. by @onlinedrea

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15 days ago

One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen. by @onlinedrea

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17 days ago

Your Q4 ideas can start in your Notes app. They just need somewhere useful to go next. 😂

Bring the offer you’re considering and that email from last year you might reuse. We’ll work out what belongs in your plan and how it fits the time you actually have.

Build Your Q4 Marketing Plan is my free live working series, Sept. 14–17 at 12 PM ET. We’ll start with what you’re selling and how your customers decide to buy.

Comment “q4” and I’ll send you the free registration link. by @onlinedrea

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19 days ago

Can your marketing plan survive a bad week?

I love planning when I’m feeling good and ready to record. Then life happens, and the energy I was counting on has other plans.

That’s why I build a smaller version of my marketing plan that I can keep moving during a messy week.

Come build yours with me inside Build Your Q4 Marketing Plan, my free live working series Sept. 14–17 at 12 PM ET. We’ll connect your marketing to your offers and make room for your actual capacity.

Comment “q4” and I’ll send you the free registration link. by @onlinedrea

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20 days ago