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Andréa Jones | Social Media & Marketing Strategist

@onlinedrea

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Currently reading: Into the Blue by Emma Brodie

And I am HOOKED.

The pining. The tension. The chemistry. It has me gagged.

I love love so romances are always a fun time but this one? Can't even put it into words.

10/10 convinced it's going to rip my heart out and leave me sobbing.

As a somewhat related aside, today I recorded a podcast interview with fellow book lover @onlinedrea - keep your eye out for the link, you don't want to miss this one!

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👏 Celebrating Small Business Week!

Behind every local business is a story worth sharing!

This Small Business Week, we're excited to introduce Online Drea, a valued member of the Fort Erie Chamber of Commerce.

Let's show some love to the businesses and entrepreneurs who help make Fort Erie such a special community!

#SmallBusinessWeek #ShopLocal #FortErieChamber

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Posting more isn't the fix. Having a system is.

Most business owners I work with aren't short on ideas. They're short on time, and every post feels like starting from zero.

❌Write it, publish it, watch it vanish by Thursday, then do it all again.

On Tuesday, October 13, I'm speaking at The Content Longevity Summit, a complimentary event for business owners who want their content and ideas to last longer, reach farther, and pull more weight in their marketing.

My session is a conversation with Heather Farris @heatherfarrisco_ LinkedIn Strategies That Get You Seen and Keep Working.

We'll talk through the easy first moves that build visibility you don't have to start over every week.

If you're tired of treating every platform like its own full-time job, save your seat through my link in bio.

What's one thing about LinkedIn you've always wanted someone to just explain?🫣

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THE HOW

part 3 of becoming an audacious asker

I want you to feel so f*cking confident that you go for your ASKS as the ideas and inspiration drops in 🫰

This is your HOW:
before the ASK
the actual ASK
post ASK

You’re gonna feel the fear and go for it anyways, in the frequency of trust and non attaching and full belief that you are WORTHY no matter what the response is.

@theaudaciousask
@theaudaciousask
@theaudaciousask

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More content is not always better marketing.

More posts.

More emails.

More videos.

More platforms.

More does not automatically mean better.

Volume can make you feel productive, but if the content is disconnected, rushed, repetitive, or disappearing the second you publish it, creating more might not actually solve the problem.

Sometimes the better question is:

What do I already have that is still useful?

Maybe an old blog post still answers a question your audience asks all the time.

Maybe an email you sent six months ago could become a LinkedIn post or a Threads conversation.

Maybe something you already created could support an offer you are talking about right now.

Maybe a strong piece of content just needs another way to be discovered.

The goal is not to squeeze every possible drop out of every post.

It is to stop assuming that more volume automatically equals better marketing.

Useful content can still have value long after publish day.

That is a big part of what we are exploring inside The Content Longevity Summit.

How can the content you are already creating work harder, reach farther, and stay useful longer?

The summit is free and goes live October 13.

Register: heatherfarris.com/tcls or in my bio.

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How I actually want you to use this summit:

Pick one problem.

Listen to one conversation.

Take one idea.

Use it.

That’s it.

You do not need to binge all nine episodes.

You do not need to take pages of notes.

You do not need to leave with a completely rebuilt marketing strategy.

The Content Longevity Summit is designed to help you make better use of the content you’re already creating, so the last thing I want is for it to become another pile of information you never implement.

The conversations are delivered podcast-style, so you can listen through Substack, Spotify, Apple Podcasts, or YouTube.

Take one on a walk.

Listen in the car.

Put one on while you’re doing something around the house.

Or sit down with a notebook if that’s how you learn best.

But start with the problem you actually have right now.

Then find the conversation that helps you solve it.

One problem. One episode. One idea.

That’s enough.

The Content Longevity Summit is free and goes live October 13.

Sign up in my bio.

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Good content doesn’t expire just because you already posted it.

But we tend to treat it like it does.

We write the email. Hit send. Move on.

Publish the blog post. Check it off the list.

Share the Instagram post. Start thinking about tomorrow’s.

Meanwhile, some of our best ideas are sitting in an archive when they could still be doing useful work.

That old content could:

1. Reach someone who never saw it the first time.
Your entire audience does not see everything you publish. Bringing an idea back isn’t automatically repetitive.

2. Work somewhere else.
An email could inspire a LinkedIn post. A blog could be discovered through Pinterest. One Instagram idea could turn into a Threads conversation.

3. Support what your business needs right now.
Something you created six months ago might answer a question your audience is asking today, lead naturally into an offer, or give you the starting point for something new.

The goal isn’t to squeeze 47 pieces of content out of every idea.

It’s to stop assuming published = finished.

That’s exactly what we’re exploring inside The Content Longevity Summit: how the content you’re already creating can work harder, reach farther, and stay useful longer.

It’s free and goes live October 13.

Register through the link in my bio.

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What mothers in business really need - blocked time to accomplish the bigger things on their to-do lists with the help of experts at their fingertips tips.

@itslaurasinclair and I couldn’t have been happier with the way September 22nd’s Boardroom event went. A room filled with 60 women connecting with one another while improving their work systems.

5 hours of focus
A lovely @urbanbakerco breakfast
4 mentors and coaching available to answer all your questions @itslaurasinclair @scalingbydesign @onlinedrea
A banking expert to give you endless capitol raising options to strive for @cibc
A gorgeous @thepostmarkhotel lunch
Gifts from @marketcandlecompany @nationalwines_oakville @lighthousecollection_
Insight into what’s coming for @thismothermeansbusiness Live - April 1st, 2027 at @thepearlehotel and our VIP day with @thecreatorloungeoakville and dinner at @isabelle_restaurant

It honestly feels incredible seeing your hard work truly make an impact, help the community you relate closest to, and provide an amazing experience on top of all that.

Go on and snag your TMMB Live tickets. You’re not going to want to miss out on that one ✨

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Meet the experts joining me for The Content Longevity Summit.

I brought together nine people who each look at content from a different angle... Pinterest, blogging, Instagram, LinkedIn, email marketing, Threads, collaborations, content repurposing, and more.

But the goal of this summit is not to convince you that you suddenly need nine different marketing strategies.

It’s to help you answer a much more useful question:

How can the content you’re already creating work harder, reach farther, and stay useful longer?

Each speaker is bringing their expertise to that conversation so you can see what’s possible across different channels—and decide what actually makes sense for your business.

Because you probably don’t need more content.

You might just need to get more life out of the good stuff you’ve already made.

The Content Longevity Summit is completely free and goes live October 13.

And we’re making it easy to actually consume: the conversations will be available podcast-style through Substack, Spotify, Apple Podcasts, and YouTube.

Comment "summit" to signup, and come meet the people who are going to help us rethink what happens after we hit publish.

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A little sneak peek from The Boardroom. 👀

Yesterday was one of those days that reminds us exactly why we keep creating rooms like this.

Ambitious women. Honest conversations. Big ideas. Actual strategy. And zero pretending that building a business happens in a vacuum.

There is something very different about getting women in a room where nobody needs you to shrink the vision, soften the ambition, or explain why you want more.

You just get to get to work.

We are so incredibly grateful to our partners who make a day like this possible. @cibc @tphcanada @uncommonable @urbanbakerco @nationalwines_oakville @marketcandlecompany

Our workshop leaders @onlinedrea @itslaurasinclair @chantalbossy, @coralynnhazelwood, and Veronica Diaz from CIBC Business Banking brought so. much. value.

Still processing all of it — but for now, here’s your first look. 🤍

The Boardroom, 2026.

📸 @katiepattersoncreative

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🚨 NEW EPISODE: Social Media Isn’t a Marketing Strategy: Building an Ecosystem That Actually Works with @onlinedrea, Marketing Strategist & Educator

Not gonna lie, social media’s been feeling like a chore for a while now. The pressure to post 3-5 times a week, the low-key dread every time you open the app, that nagging feeling you’re somehow falling behind while everyone else “figures out AI”... yeah.

We came into this convo a little burnt out on the whole thing too.

Then Andréa flipped it on its head. She built a million-dollar, 12-person social media agency, sold it during her second baby’s brutal first year, and rebuilt something completely different: a smaller, calmer partnership doing local marketing from her small town near Buffalo.

She’s the person the online world knows for social media, and now she’s the one telling us it might be the smallest piece of the puzzle.

Consider this your permission slip to do less, market smarter, and let your business (and your whole definition of success) evolve with the season you’re actually in.

Andréa’s refreshingly real and specific the whole way through, full of hot takes and actual client stories that’ll make you exhale.

Enjoy the episode! 😊

IN THIS EPISODE, WE EXPLORE:

➡️ What happened when Andréa sold a million-dollar agency at her peak

➡️ The LAST piece you add to your marketing

➡️ The “eating too much candy” rule for social media (and why Andréa lives in her DMs)

➡️ What a lash artist, a plumber, and Andrea’s lawn guy each get right about marketing

➡️ How to find your point of view when it feels like everything’s already been said

➡️ Redefining success when your revenue no longer matches your old highlight reel

➡️ Andréa’s current hyperfixation, and the AI myth she’s calling BS on

Click the link in our bio or search “Curiously Guided” on your fav listening platform to tune into this episode 🔥

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#communityovercompetition #podcastmovement #communityovereverything #womensupportingwomen #womenempoweringwomen

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Some 🔥 from @onlinedrea during the panel at our last Full Day Experience.

Shifting the way you think about outsourcing as an entrepreneur can be completely game-changing. You don’t have to do everything yourself to build something successful, and sometimes, letting go is exactly what allows you to grow.

These are the conversations we LOVE bringing to our stages, and there’s a whole lot more coming this October 👀

📍 LIUNA Station | Hamilton, ON
🗓️ October 22nd, 2026

Limited seats remain! Comment “TICKET” below to secure your spot before they’re gone ⬇️

#highvibewomen #networkingwithwomen #hamiltonevents #womennetworking #womeninbusiness #hamiltonontario

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