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A modern creative studio from the team behind @itsonthepass | Founded by @gabrielmornelas
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Four finalist nods. One love letter to hospitality✨

We’re proud to share that @itsonthepass is a finalist in four categories at the 5th Annual Signal Awards. The winners will be announced October 20.

This recognition reflects the work of our whole team and the global hospitality community that continues to welcome us in and share its stories.

On The Pass is more than a podcast. Through On The Pass Studios, we help brands shape their stories and bring them to life through creative, production, and experiences.

We’re also in the running for the Critics’ Choice Award. If our work has meant something to you, we’d be grateful for your vote. Link in bio.

Thank you to everyone who’s been part of this journey. The work continues!!! #onthepass #signalawards taken in Los Angeles, California by @onthepass.studios
11
14 days ago
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What dream have you quietly kept alive? 

Recent work w/ @sanpellegrino_us 

#onthepass #otpstudios #clientwork #marketing taken in New Orleans, Louisiana by @onthepass.studios
3
a month ago
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Stories rooted in people, place and culture 🇨🇴

In Bogotá, we spent time with Laura Hernández-Espinosa of La Sala de Laura, learning how she creates experiences that invite guests to go deeper — beyond what’s in the glass, into the extraordinary biodiversity, ingredients and stories of Colombia.

This is what we love about storytelling at On The Pass Studios: capturing the people behind the experience, the culture that shapes them and the stories that stay with you long after. ✨

An @onthepass.studios Production 🎥

#OnThePass #OnThePassStudios #Bogotá #Colombia taken in Bogota, Colombia by @onthepass.studios
1
2 months ago
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Lately, I’ve heard some version of this more than a few times:

“Wait… I didn’t know you worked with brands. I thought you just did the podcast!” @itsonthepass 

It always makes me smile and laugh a bit.

Because to me, the two have never been separate.

@onthepass.studios helps brands connect to culture and build community through strategy, storytelling and experiences.

And On The Pass has been one of our own proofs of concept and where we get to test and learn.

For nearly seven years, the team and I have been building a brand, an audience and a global community across 67 countries. We’ve built relationships with chefs, restaurateurs, hoteliers, winemakers and some of the most thoughtful people shaping hospitality today.

The podcast is absolutely a love letter to this industry and the people that love it.

But it’s also a living case study in what we believe brands should be doing: creating value before asking for attention. Building community before selling to it. Developing a point of view. Showing up consistently and earning trust over time!

That makes our work at On The Pass Studios better.

When I sit across from a three-Michelin-star chef, a hotelier, a winemaker or the CEO of a hospitality company, those conversations don’t end when the cameras stop rolling.

That intelligence comes back into the studio.

It informs how we think about culture, how consumers are changing and what hospitality leaders are wrestling with. Also, what people actually care about right now and how we help our partners build brands that matter.

We’re not building a media company over here and a creative studio over there.

We’re building an ecosystem where media creates intelligence, intelligence makes the work better, the work expands the community, and the community makes the platform stronger.

Maybe that’s the part we need to talk about more…

Because we don’t just tell brands how to build audiences and communities.

We’ve spent nearly seven years building one ourselves! 

Big love to the team @meditatingwithduffy @missbekita @dylanagajanian @zananiko_ @maytecarvalhos @lytrancreative @uchoa.raw #hospitality #marketing #storytelling #growth #passion taken in Los Angeles, California by @onthepass.studios
7
2 months ago
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Stories rooted in culture. In place. In a moment in time✨

That’s what we care about at @onthepass.studios.

Whether we’re creating for our own On The Pass platform or collaborating with global brands and partners around the world, the approach stays the same: listen deeply, understand the story/objective and bring it to life with intention.

Our recent short with Chef Roberto Alcocer of Valle in Oceanside is a reflection of that philosophy — a story shaped not only by the chef, but by the culture, landscape and experiences that inform his cooking.

We always think about the audience first. What are we giving them? What can they feel, discover or carry with them?

But there’s another question we ask ourselves throughout every project: Will everyone who helped create this be deeply proud of what we made together?

That matters to us.

Care in the details. Respect for the story. Pride in the final frame. 🎬✨

That’s how we approach storytelling at @onthepass.studios.

An @onthepass.studios Production

#OnThePass #OnThePassStudios #SanDiego #Oceanside #storytelling taken in San Diego, California by @onthepass.studios
6
2 months ago
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From bean to bar. From the Amazon to the Andes🇪🇨

Behind the scenes of our time in Ecuador with @republicadelcacao — following the story of cacao from their factory in Quito to the Indigenous communities growing Fine Aroma cacao in the Amazon, and into the mountains where organic milk is sourced.

What makes this work special is the people behind it. Communities, farmers, makersand a company committed to building relationships at origin and investing in the places that make its chocolate possible.

Grateful to @republicadelcacao for trusting us to travel deeper, ask questions and tell this story from the ground up. 🌿

A glimpse behind the scenes of what we create at @onthepass.studios — stories rooted in food, culture, people and place.

🔗 Discover more of our work at the link in bio.

An @onthepass.studios Production
🎬 @gabrielmornelas

#OnThePass #OnThePassStudios #Ecuador #RepúblicaDelCacao taken in Quito, Ecuador by @onthepass.studios
0
2 months ago
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Inside Noma LA. The final days✨

We had the rare opportunity to step behind the scenes and document the closing days of Noma’s Los Angeles pop-up — the space, the details, and the people bringing it all to life.

A few moments from our time inside, including our conversation with Executive Head Chef Pablo Soto.

🎧 Watch and listen to the full On The Pass episode with Pablo on YouTube, Apple Podcasts & Spotify. Link in bio 🔗

An @onthepass.studios Production

#OnThePass #NomaLA #LosAngeles #otpstudios taken in Los Angeles, California by @onthepass.studios
1
2 months ago
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His love letter to San Diego ✨ Fleurette ✨

#sandiego #marketing #storytelling #otp taken in San Diego, California by @onthepass.studios
3
2 months ago
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A new chapter for a storied brand 🍷
Client: @louismmartiniwinery 

It was a true honor helping Louis M. Martini Winery launch its new hero product The Gryphon. More to come! 

An On The Pass Studios Production 
#brandmarketing #storytelling #marketing #productlaunch taken in Napa, California by @onthepass.studios
4
2 months ago
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Some projects stay with you long after the cameras stop rolling 🎥

Working on Off Road Confidential with Visit California and NewsNation was a reminder that the best stories about a place are rarely just about the destination. They’re about the people, communities and connections that give that place meaning.

That was one of my biggest takeaways from this special: travel has the power to bring us closer—to a culture, to a community and ultimately, to one another.

Grateful to have had the opportunity to share a little of that perspective on WGN Chicago as part of our media tour.

And even more grateful for everyone who trusted us to help tell these stories.

Community. Connection. Curiosity. That’s what great travel and great storytelling can create.
#VisitCalifornia #Storytelling #Hospitality #TravelMedia #DestinationMarketing taken in California USA by @onthepass.studios
12
2 months ago
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Recent Work 🎥✨ @sanpellegrino_us @finedininglovers 

#OnThePass #OTPStudios taken in New Orleans, Louisiana by @onthepass.studios
1
2 months ago
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The people behind the craft✨

Beautiful glassware. Thoughtfully designed flatware. Products that have earned their place on tables around the world.

But what truly makes Zwiesel Fortessa special is the people behind them.

The individuals who show up every day to serve chefs, restaurants, hotels, and hospitality professionals with passion, care, and an unwavering commitment to excellence. They don’t just build brands. They build relationships. They help create the moments that bring people together around the table. ✨

Here’s to the team behind Zwiesel Fortessa Americas—and to everyone whose work quietly elevates the hospitality industry every single day.

An @onthepass.studios Production 📸

#OnThePass #Hospitality #ZwieselFortessa taken in Los Angeles, California by @onthepass.studios
9
2 months ago
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