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We make bars & brands impossible to ignore
Hospitality storytelling, done differently
Grit > polish
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Behind the scenes at Fall Brewing.

Craft beer, great people, and cameras rolling.

@fallbrewingcompany 

#overpourmedia
#restaurantcontent
#barcontent
#foodandbeverage
#hospitalityindustry by @overpourmedia
2
6 months ago
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Amazing event last week @thelionssharesd X @animae.sandiego ! taken in San Diego, California by @overpourmedia
3
3 months ago
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A glimpse of The Friendly through @overpourmedia ‘s eyes. 
Thanks for the love @dgfilms1907 @jefflozano 

#thefriendly #oneburgertorulethemall #forBalways #sandiegofood #eatshititspartytime by @overpourmedia
118
7 months ago
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Last night's chef dinner was the warm-up.

Doors are officially open for the Grand Tasting at #DMWFF, and Ballast Point is pouring all weekend. If you were with us last night, you already know the vibe. If not, pull up and come find us. 

 @delmarfest @ballastpointbrewing

📍 Sept 30 – Oct 4
📲 @delmarfest
#DMWFF #PlayMoreEveryDay taken in La Jolla, California by @overpourmedia
5
16 days ago
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Born and raised in Chula Vista, Michael Jimenez has been putting on for the South Bay before it was the cool thing to do.

He started out the back of a box truck.

Then came coffee off a tricycle.

Now he runs Chula Vista Water Sports with a team of 8, out of a building he helped bring back to life after sitting dead for over 25 years.

Kayaks. Paddle boards. Fishing gear. Bait. Coffee. Snacks.

Real business. Real community. Real proof of what can happen when you stay down with your city and keep working.

What I respect most about Michael is that he didn’t wait for permission, hype, or for somebody else to prove the vision made sense.

He saw something before it was obvious and had the guts to keep pushing until it became real.

Life tested him, like it does all of us.
But instead of folding, he kept his head down, stayed close to his people, and kept building.

Still dreaming.
Still creating.
Still rooted in family.

A Chula Vista kid building something for Chula Vista.

Stay Grounded. taken in Chula Vista Water Sports by @overpourmedia
55
a month ago
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Bert “Profile” Custodio.

Designer. DJ. Curator of all things cool.

Bert has one of those brains that just sees things differently. Music, clothes, design, spaces, details, somehow everything he touches ends up feeling intentional without ever feeling forced.

And somehow, through all of it, he’s managed to stay grounded by basically refusing to grow up. 

His words: A 53 year old, 14 year old.

Keep being curious.
Keep liking weird shit.
Keep making things because they’re cool.
Keep having fun with it.

These days you can find him behind the bar at Tender Hooligan, constantly leveling up what is already one of the best aesthetics on Third Avenue.

Bert is proof that growing up doesn’t have to mean getting boring.

Stay grounded. 

Looking for a home in San Diego? Grounded helps buyers, sellers, and investors navigate the San Diego real estate market with local knowledge, real relationships, and a straightforward approach. From homes for sale in Chula Vista and South San Diego to opportunities throughout San Diego County, we’re here to help you find the right home, sell with confidence, and make your next move.

San Diego Real Estate ✱ San Diego Homes for Sale ✱ Chula Vista Real Estate ✱ Chula Vista Homes for Sale ✱ San Diego Realtor ✱ Buying a Home in San Diego ✱ Selling a Home in San Diego

ALBERTO AGUIRRE • DRE #02004562 • Finest City Homes & Loans • (619) 646-1600 taken in Tender Hooligan by @overpourmedia
58
a month ago
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Some people cut hair. Los built a whole culture around it.

This week I sat down with El Barber Los from Otter Stop Barber Shop.

He walked away from a long-term career, bet on himself, and turned barbering into something way bigger than a fade and a lineup.

Two shops. Killer merch. A dialed-in aesthetic. Everything has intention behind it.

Los is one of those dudes who’s effortlessly swagged out without ever looking like he’s trying too hard. But the real difference is in the details.

And even more than that, it’s what happens in the chair.

Haircuts turn into conversations. Conversations turn into advice. Sometimes you get checked. Sometimes you get put on game.

You leave looking sharper, but probably thinking a little sharper too.

That’s Los.

Good taste. High standards. Attention to detail. Gentleman shit.

This is what keeps Los grounded. 🫡 SALUTE PERRITO! 

Albert Aguirre
DRE 02004562
Grounded Realty | FCHL

#staygrounded #sandiegorealestate #chulavistarealestate taken in Otter Stop By the Bay by @overpourmedia
13
2 months ago
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Some people keep you Grounded by supporting you. Others do it by checking you when you need it.

Steve Garcia does both. Constantly. 

Owner of 3 Punk Ales, The Elwood, head of Emo Brown, and somehow the unofficial face of all things Chula Vista. But to me, he’s always been more like a big brother.

He’s one of the few people I genuinely look up to, one of the even fewer who can call me on my shit, and unfortunately, the man responsible for the nickname I’ll probably never escape: Small Teeth.

Steve has built businesses, community, culture, and a voice that is unapologetically Chula Vista. 

This week we fin out what keeps him Grounded.

Small teeth. Big respect. 🫡

Albert Aguirre
Dre 02004562 
Grounded Realty | FCHL

#staygrounded #sandiegorealestate #chulavistarealestate taken in Chula Vista, California by @overpourmedia
18
2 months ago
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From janitor to the face of one of the biggest names in craft beer.

Week 3 of What Keeps You Grounded is with Jeff Lozano, the face of Ballast Point Brewing, the San Diego Seals, co-host of Emo Brown Podcast, and everybody’s second favorite Mexican redhead.

Jeff’s story is proof that where you start doesn’t have to look anything like where you finish.

Through all the growth, opportunities and attention, he’s somehow remained the same humble, approachable dude.

We sat down to talk about the road from cleaning bathrooms at Ballast Point to becoming one of San Diego’s most recognizable personalities and what keeps him grounded through all of it

Episode 3. Jeff Lozano. 🫡

#staygrounded #sandiegorealestate #chulavistarealestate #ballastpoint #craftbeer 

Alberto Aguirre 
02004562 
Grounded Realty | FCHL by @overpourmedia
40
2 months ago
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This week we sat down with Taco Fiend, aka Tio Taco, but to me he’s someone I’ve been lucky enough to call a friend for over 20 years. (I’ve been told I can’t use his old AKA 😂)

South Bay born and raised, he’s built an incredible following doing things his own way. But through all the success, he’s remained the same person I’ve always known . A REAL dude, approachable, humble, and connected to the community that raised him.

Giving back has been at the center of what he does since day one. Supporting local restaurants, giving away most of what he makes, and using his platform to help the people around him win too.

For Tio Taco, staying grounded is simple:

Never forget where you came from. Give back to the place that made you. Stay true to yourself. 

Enjoy. 

#staygrounded #chulavistarealestate #tacofiend 

Albert Aguirre 
02004562
Grounded Realty | FCHL taken in Chula Vista, California by @overpourmedia
64
2 months ago
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Through this transition one word kept showing up in conversations with people I admire.

Grounded.

Those conversations helped shape this company, and honestly, they helped shape me.

Now we’re bringing them to you.

Every week, we’re sitting down with incredible people to ask one question:

What keeps you Grounded?

Real stories. Real people. No filters.

Enjoy.
#staygrounded #sandiegorealestate #chulavistarealestate #chulavistarealtor taken in Third Ave-Downtown Chula Vista, California by @overpourmedia
22
3 months ago
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Had the pleasure of experiencing a lovely dinner a couple weeks back at @kingfisher.sd !  Chef @dantrome & @pidgio from the @thelionssharesd were there handling business 💥 

Can’t wait to see what they whip up tomorrow for the animaeniacs event in collaborations with chef @tara.monsod 
from @animae.sandiego & @lecoq.sd taken in San Diego by @overpourmedia
8
3 months ago
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