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Born and raised in Chula Vista, Michael Jimenez has been putting on for the South Bay before it was the cool thing to do.

He started out the back of a box truck.

Then came coffee off a tricycle.

Now he runs Chula Vista Water Sports with a team of 8, out of a building he helped bring back to life after sitting dead for over 25 years.

Kayaks. Paddle boards. Fishing gear. Bait. Coffee. Snacks.

Real business. Real community. Real proof of what can happen when you stay down with your city and keep working.

What I respect most about Michael is that he didn’t wait for permission, hype, or for somebody else to prove the vision made sense.

He saw something before it was obvious and had the guts to keep pushing until it became real.

Life tested him, like it does all of us.
But instead of folding, he kept his head down, stayed close to his people, and kept building.

Still dreaming.
Still creating.
Still rooted in family.

A Chula Vista kid building something for Chula Vista.

Stay Grounded.
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Bert “Profile” Custodio.

Designer. DJ. Curator of all things cool.

Bert has one of those brains that just sees things differently. Music, clothes, design, spaces, details, somehow everything he touches ends up feeling intentional without ever feeling forced.

And somehow, through all of it, he’s managed to stay grounded by basically refusing to grow up. 

His words: A 53 year old, 14 year old.

Keep being curious.
Keep liking weird shit.
Keep making things because they’re cool.
Keep having fun with it.

These days you can find him behind the bar at Tender Hooligan, constantly leveling up what is already one of the best aesthetics on Third Avenue.

Bert is proof that growing up doesn’t have to mean getting boring.

Stay grounded. 

Looking for a home in San Diego? Grounded helps buyers, sellers, and investors navigate the San Diego real estate market with local knowledge, real relationships, and a straightforward approach. From homes for sale in Chula Vista and South San Diego to opportunities throughout San Diego County, we’re here to help you find the right home, sell with confidence, and make your next move.

San Diego Real Estate ✱ San Diego Homes for Sale ✱ Chula Vista Real Estate ✱ Chula Vista Homes for Sale ✱ San Diego Realtor ✱ Buying a Home in San Diego ✱ Selling a Home in San Diego

ALBERTO AGUIRRE • DRE #02004562 • Finest City Homes & Loans • (619) 646-1600
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Some people cut hair. Los built a whole culture around it.

This week I sat down with El Barber Los from Otter Stop Barber Shop.

He walked away from a long-term career, bet on himself, and turned barbering into something way bigger than a fade and a lineup.

Two shops. Killer merch. A dialed-in aesthetic. Everything has intention behind it.

Los is one of those dudes who’s effortlessly swagged out without ever looking like he’s trying too hard. But the real difference is in the details.

And even more than that, it’s what happens in the chair.

Haircuts turn into conversations. Conversations turn into advice. Sometimes you get checked. Sometimes you get put on game.

You leave looking sharper, but probably thinking a little sharper too.

That’s Los.

Good taste. High standards. Attention to detail. Gentleman shit.

This is what keeps Los grounded. 🫡 SALUTE PERRITO! 

Albert Aguirre
DRE 02004562
Grounded Realty | FCHL

#staygrounded #sandiegorealestate #chulavistarealestate
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Some people keep you Grounded by supporting you. Others do it by checking you when you need it.

Steve Garcia does both. Constantly. 

Owner of 3 Punk Ales, The Elwood, head of Emo Brown, and somehow the unofficial face of all things Chula Vista. But to me, he’s always been more like a big brother.

He’s one of the few people I genuinely look up to, one of the even fewer who can call me on my shit, and unfortunately, the man responsible for the nickname I’ll probably never escape: Small Teeth.

Steve has built businesses, community, culture, and a voice that is unapologetically Chula Vista. 

This week we fin out what keeps him Grounded.

Small teeth. Big respect. 🫡

Albert Aguirre
Dre 02004562 
Grounded Realty | FCHL

#staygrounded #sandiegorealestate #chulavistarealestate
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Taco fiend out here keeping me grounded. 😩😩😂

Albert Aguirre
Dre 02004562 
Grounded Realty | FCHL
15
I almost didn’t post this.

I met Seth by chance. He’s currently living on the streets, and what started as a random conversation turned into an hour or two of just talking about life.

Before we went our separate ways, he thanked me for something I didn’t expect: making him feel human.

Somewhere in that conversation, Seth told me he used to skate. Right now he doesn’t have much, but he’d been trying to save enough money to buy a skateboard because skating was one of the few things that used to make him genuinely happy.

So we went and got one.

I struggled with sharing this because someone else’s hard season should never become someone else’s content. But I also believe this is part of what Grounded is supposed to be.

Not just houses. Not just business. People.

Sometimes giving back isn’t about changing someone’s entire life. Sometimes it’s just reminding someone what happiness feels like and helping them get back to something that makes them feel like themselves again.

#staygrounded
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From janitor to the face of one of the biggest names in craft beer.

Week 3 of What Keeps You Grounded is with Jeff Lozano, the face of Ballast Point Brewing, the San Diego Seals, co-host of Emo Brown Podcast, and everybody’s second favorite Mexican redhead.

Jeff’s story is proof that where you start doesn’t have to look anything like where you finish.

Through all the growth, opportunities and attention, he’s somehow remained the same humble, approachable dude.

We sat down to talk about the road from cleaning bathrooms at Ballast Point to becoming one of San Diego’s most recognizable personalities and what keeps him grounded through all of it

Episode 3. Jeff Lozano. 🫡

#staygrounded #sandiegorealestate #chulavistarealestate #ballastpoint #craftbeer 

Alberto Aguirre 
02004562 
Grounded Realty | FCHL
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A deal is a deal. Here’s part 2. A proper butt whooping, in HD. I’m not going to discredit Nati by blaming my bad finger, but I had a bad finger. That’s just a fact. 

😂😅🤷🏻‍♂️ 

Enjoy. 
#staygrounded
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