Pryor & Lee

Black River Entertainment's Gordon Kerr announced the official signing of artist, songwriter, and guitar-slinging Pryor Baird to its artist roster as a solo artist. Additionally, Baird will continue his tenure as a songwriter at Black River Publishing.

The California native secured a coveted spot on Team Blake during Season 14 of NBC's hit show The Voice. Since then, Baird has continued to work hard at songwriting, performing, releasing new music, and pursuing his dream of a music career in Nashville, TN.

Managed by Narvel Blackstock and Berkley Kriz at the iconic Starstruck Entertainment, Baird originally signed with Black River Entertainment in 2020. This is Baird's first artist deal as a solo artist.

"We are very excited to announce Pryor is joining our artist roster as a solo artist," said Kerr. "His hard work and dedication to country music and Black River demonstrates who this special artist is and who he will become."

When asked to reflect on what it took to get to this day, an emotional Baird shared some of his core beliefs. "Work hard. Dream big. Never quit. And believe in yourself." He continued, "Be thankful. And be a good human."

That work has paid off for Baird, and fans can expect to hear new music from him in the New Year. For more information and tour dates, please visit PryorBaird.com and follow him on socials @pryorbaird.