4 years ago
621
16
Posted On: February 3rd 2023, 03:32 pm
We’re making mermaid moves!
We’re thrilled to unveil Chicken of the Sea's first complete rebrand in more than 20 years! We were committed to respectfully evolving the brand; retaining the historical significance while helping them gain modern relevance. One of the key pieces of this was helping Catalina, the mermaid brand character, embody a stronger more empowered female persona and featuring a modern illustration style.
It all started with a bold & differentiated brand strategy, and infusing it throughout every facet of the brand experience — from the new packaging design, to the website, to the launch campaign’s “Wild-Caught Happiness” tagline.
We’re thrilled to unveil Chicken of the Sea's first complete rebrand in more than 20 years! We were committed to respectfully evolving the brand; retaining the historical significance while helping them gain modern relevance. One of the key pieces of this was helping Catalina, the mermaid brand character, embody a stronger more empowered female persona and featuring a modern illustration style.
It all started with a bold & differentiated brand strategy, and infusing it throughout every facet of the brand experience — from the new packaging design, to the website, to the launch campaign’s “Wild-Caught Happiness” tagline.
Comments (16)
3 years agonotice_studio_
She’s so cute!! It’s important to keep modernizing brands, keeping it fresh and eye catching even if it’s not an entire different design
4 years agomermaid_bass
This is awesome! If you ever need a real live mermaid to rep your brand I would love to work with you!
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