SaaRii

A little bit about the process from conception to production..

Mood board: Once I had the vision for SaaRii, I translated my ideas through a visual mood board. The textural beauty of saris and the dimensional quilting patterns were my starting point.

Fabric sourcing: India is a diverse country with numerous regions, and each region has its own unique style of saris. There were so many stunning weaving techniques, motifs, patterns and colors to choose from. Fabric sourcing was definitely a bit of a challenge.

Sketching: While staying true to my brand ethos of being timeless and effortless wardrobe staples, I made sure to incorporate special details to make them unique.

Tech-packs: This was a time consuming but critical part of the process, because a strong tech-pack can significantly reduce the prototyping process.

Fitting: I fit the first protos on my friend / fit model Diana @fitmodelny whose expertise really improved the look of the sales samples.

Photo-shooting: Finding the right photographer and models took time, but I’m thrilled with the outcome. @raashidesai_ @anikachuu @jueedesai @afrinaraziatrina

Branding / Marketing: I am so grateful for my friend Marissa @mariashaelyasi who has been patiently helping me understand social media marketing and business development for SaaRii as this is completely new territory for me.

I have so much to learn and so much more to do before I launch. Did I mention that I’m doing all this at the age of 50? I am finally daring to take a chance at a lifelong dream. Stay tuned for more of my second act entrepreneurial journey!

#newbrandlaunching
#supportsmallbusiness
#southasianfashion
#secondactwomen
#sarisofindia
#newyorkdesigners
#fashionmood
#fashionsketch
#womanownedsmallbusiness