Sander Plug

Inspired by @ecco ‘s #CozmoSlide, we created 'Directive Furniture', a series of seating elements for The North American Pavilion exhibition @friezeofficial Starting outside, a bench of 6 modular pieces offer a range of different ways to sit, talk and relax. ⁠Inside, portable stools provide visitors the option of lingering in front of an artwork in comfort. The reception desk is transformed in the same language, morphing to fit its purpose to accommodate a laptop, a pen and a stack of flyers.⁠

Agency @random_studio
Concept & Creative Direction
@studiosanderplug @seb_price
Animation/Sculpting @lucas_de_ruiter
Producers @lawrence_daykin @raxhaelshort
Build @souvenirscenicstudios
Photography @jasperfry
Thanks @tiwa_select